In 2020, with conferences and occasions going digital, a variety of manufacturers all over the world have closely embraced webinars.
Along with permitting entrepreneurs to educate audiences about matters associated to their model, webinars can even provide main lead technology advantages.
But, whereas a variety of profitable advertising and marketing professionals make creating webinars look straightforward, there’s truly a hefty quantity of labor that wants to go into planning them so as to see strong engagement.
The lead-up to a webinar requires different aspects of inbound to come into play — the whole lot from getting a speaker to be part of the webinar, to planning weblog and social posts to advertise, to creating the precise matters and focus for the occasion.
At this level, you is perhaps asking your self if there is a guidelines that may help you in your webinar planning.
Well, look no additional. Below, I’ve outlined 12 techniques you must concentrate on to make sure you and your crew are absolutely ready to placed on a high-quality, profitable webinar.
How to Prepare for an Engaging Webinar
1. Interact along with your viewers by promotions earlier than the webinar.
If your viewers would not learn about your webinar or is not excited in regards to the matter, they will not enroll.
Be certain to tweet in regards to the occasion, write weblog posts selling it, and provide you with different artistic methods to share it on-line. To interact attendees — even earlier than your occasion, your promotional messages, similar to social posts or emails, can ask for individuals to submit their questions or feedback beforehand.
Also, if in case you have some kind of webinar giveaway or particular characteristic in the course of the webinar, flow into that data to additional differentiate your webinar from related occasions held by rivals.
For instance, we as soon as gave out tickets to INBOUND, our inbound marketing conference, to an individual who tweeted our webinar’s hashtag earlier than, throughout, and after the webinar. This helped us get audiences to take part in promotions on prime of our different advertising and marketing efforts.
For extra on selling webinars and different digital occasions, take a look at the following pointers from HubSpot consultants.
2. Create an eye-popping slide deck.
To maintain an viewers engaged for 30 minutes to an hour, you may want to give them one thing good to take a look at. So, make your slide deck is visually interesting.
Create image-heavy slides that relate to the subject you’re discussing. Using copy on slides is okay — if performed accurately. Don’t merely write a paragraph on a slide in black and white. Instead, be certain that the copy provides to the presentation. Stick to one colour palette all through the webinar deck, and take a look at not to make it too busy.
Take a glance right here to see what a blase, paragraph-only slide appears to be like like (on the left) and what one with colour and pictures (in different phrases, one which’s acquired some life to it) appears to be like like (on the suitable):
3. Dedicate a hashtag to your webinar.
As talked about within the first part, you may think about using a hashtag by the webinar advertising and marketing course of that’s distinctive to your digital occasion. Using a lesser-known hashtag or making a model new one will assist guarantee all tweets with the hashtag are about your webinar.
For instance, we used #TwitterQA for a previous webinar that featured a Q&A with an Twitter government. In situations like this, we use a webinar hashtag properly earlier than the webinar to create a neighborhood of individuals with one thing in widespread. During the webinar, we use the hashtag to work together with the viewers, reply technical questions, and collect questions for the Q&A portion.
Finally, after the webinar, we use the hashtag to comply with up on any unanswered questions and ship extra data.
4. Seek a number of thought leaders or consultants to current.
Nothing is worse on a webinar than a monotone speaker who places the viewers half asleep. Pick a webinar host who’s personable, energetic, and an skilled within the matter you intend on discussing.
Additionally, if in case you have multiple speaker, have them play off of one another, making the webinar a dialogue as a substitute of two completely different monologues.
If you’re able to entry consultants in your business, or thought leaders with larger followings on platforms like LinkedIn, you must also contemplate together with them in your webinar.
Leveraging consultants will make your occasion extra fascinating on your viewers and will additionally pull in listeners which have adopted that consultants work. You can moreover leverage these individuals for on-line co-marketing techniques earlier than, throughout, and after the occasion.
5. Meet with all of the audio system beforehand.
For an additional easy webinar, contemplate internet hosting a fast assembly that may permit you and different webinar panelists to stroll by the webinar matter and get to know eachother.
Juliana Nicholson, a HubSpot Program Manager who’s been concerned with a variety of webinars together with our Adapt collection, strongly encourages a get collectively like this earlier than you launch the occasion.
“Don’t have the first time your host and panelists meet be the day of your webinar,” says Juliana Nicholson, a HubSpot Program Manager. “Set up some time ahead of the event for the host and speakers to get to know each other, and run through day-of details.”
Nicholson, who most not too long ago deliberate webinar content for our Adapt 2020 collection, explains, “Everything from pronouncing people’s names to knowing who to call of first for each question will feel a lot more smooth day of, if you practice beforehand.”
6. Leverage speaker and firm social media handles in your promotions.
While the webinar is being run by you and your group, you may nonetheless need to permit your viewers to work together with the speaker(s) as properly, so ensure to make their Twitter deal with(s) identified, each in your promotions, in addition to all through the webinar presentation.
Not solely does it give a private contact to your webinars, but in addition think of all the new followers you could get!
7. Have a minimum of one host or moderator.
Getting a number of audio system to be part of your webinar can actually liven the dialog, however that convo can lose observe fairly shortly if nobody is assigned to reasonable the dialogue.
Simply put, a webinar host may help with the movement of the presentation. This particular person introduces the audio system, asks any questions that come up in the course of the webinar or Q&A, and concludes the occasion. If any issues come up, this particular person can deal with them simply, with out inflicting the audio system to get off-topic.
8. Leverage various kinds of media in your webinar.
To maintain audiences engaged in the course of the occasion, you must think about using quite a lot of media varieties on your webinar.
Do you have got a brief video or animation that may assist your display your level? Does sharing your display screen quickly assist get a degree throughout? Would a downloadable guidelines assist your viewers comply with alongside along with your dialogue? Think about how one can complement your webinar with different types of media, both throughout or after the webinar.
Recently, we hosted a webinar with Guy Kawasaki that was 100% screen-sharing. Guy walked us by his each day social media actions, down to how he takes screenshots and posts them on Twitter! Talk a couple of extremely interactive webinar.
9. Consider different viewers engagement methods.
With webinar platforms increasing their options each day, there at the moment are many extra methods to interact your audiences than there have been previously. For instance, many platforms let audiences remark with questions, vote in polls, or take quizzes in the course of the webinar.
As a moderator or webinar planner, get artistic and contemplate methods to leverage these components so your viewers would not really feel like they’re passively listening to audio system quite than participating with them.
“Don’t let audience engagement be an afterthought. Know how and when you want to engage the audience,” Nicholson advises. “Will you have formal Q+A? How will people submit questions? When will you answer those questions? All this should be pre-determined and clearly communicated to set your attendees up for a good experience.”
10. Perform thorough audio and video checks.
Even in in the present day’s world, technical issues occur with software program. Do your greatest to keep away from them when on the air dwell by testing your webinar platform forward of time.
For instance, you may not notice it, however your laptop’s sound may very well be muffled, or your headphones may stop individuals from listening to sounds performed in your display screen. This is why you may need to do a minimum of one sound examine earlier than you current.
Similarly, you may additionally need to ensure you decide a workspace with good lighting.
“It’s better to have attendees be front lit (think a desk lamp) than back lit (think sitting in front of a window) to avoid shadowy faces and glare-y viewing experiences,” says Nicholson.
Additionally, you must also troubleshoot for extra sudden technical slip ups. For instance, for those who’re going to be sharing your display screen or switching controls, have a pre-webinar dry run the place audio system can apply earlier than doing it dwell.
Ultimately, it is at all times greatest to discover out the place errors may happen earlier than the precise webinar so you do not waste your time or that of your visitor speaker(s).
11. Take time zones into consideration when scheduling your occasion.
When selecting a time to host your dwell occasion, needless to say not everybody will probably be in your time zone. HubSpot is positioned in Eastern Standard Time, so we attempt to host webinars at a time that works for different areas across the nation and throughout the globe.
For instance, although 1 p.m. to Three p.m. EST typically works for us, it might not go well with our European viewers properly, so we’ll want to discover a time that works for each of us.
Nicholson additionally means that entrepreneurs ought to “make it clear in case your webinar will probably be recorded and that by signing up somebody will get that recording. You’ll enhance conversions even when somebody cant attend dwell.”
12. Host your webinar in a quiet, non-distracting workspace.
Don’t underestimate the significance of the bodily location of your webinar. I sit subsequent to a gross sales crew who’re on the telephone all day. If I attempted to host a webinar from my desk, the viewers would hardly have the option to hear me! Thus, I be certain that to discover a quiet (sound proof is even higher) room elsewhere within the workplace.
If you have got a number of individuals talking in the identical room, be certain that to have a high-quality speakerphone. To keep away from any technical issues, I keep away from utilizing the wi-fi web when in any respect attainable and take a look at the whole lot beforehand.
Planning the Perfect Webinar
Yes, it takes a number of time to plan a webinar, however the advantages would possibly simply be value it. As you intend, needless to say many of the recommendations on this listing goal to increase viewers engagement.
While an informative webinar is a good begin, sharing a primary lecture along with your attendees may not reduce it. Your viewers will pay attention extra actively, benefit from the content extra, and proceed signing up for webinars in the event that they really feel engaged all through the occasion.
For extra webinar ideas, take a look at this final information. If you already assume you are planning nice webinars, however do not know the place to begin with selling them, take a look at this publish with ideas from HubSpot advertising and marketing consultants.