The time has come for manufacturers to placed on their recreation face as America’s greatest sporting occasion is simply across the nook.
There’s no different occasion just like the Super Bowl to appeal to an infinite, US viewers. Not solely are thousands and thousands of viewers going to be glued to their tv screens, however they’ll even be actively engaged within the social media chatter.
According to the Neilson report, Super Bowl drew practically 100 million TV viewers and 44 million social media interactions throughout Facebook, Instagram, and Twitter in 2020. The recreation was probably the most social TV program and probably the most social TV telecast prior to now 12 months.
If you ask me, manufacturers shouldn’t miss out on the chance to inject themselves into conversations surrounding the Super Bowl when the stakes are this excessive!
To perceive how manufacturers might leverage the Super Bowl, we used Unmetric Discover, now part of Falcon.io. Searching by means of a whole lot of hundreds of Super Bowl-related branded contents from final 12 months, we got here throughout 17 SoMe model posts with prime of the sport engagement scores.
Take a have a look at them and get impressed to create your individual Super Bowl marketing campaign this 12 months.
1. Microsoft
No factors for guessing why this video topped our checklist. This video of Katie Sowers making historical past as the primary lady to ever coach within the Super Bowl gave us the chills!
2. Auntie Anne’s Pretzel
Did you recognize that Super Bowl is the second-largest meals consumption day after Thanksgiving Day within the US? No marvel Auntie Anne’s Pretzel got here up with the thought of a snack stadium for match day!
3. Swarovski
We all bear in mind how the web went loopy after J.Lo and Shakira set the stage on fireplace with their efficiency on the Super Bowl final 12 months. So, when Swarovski had somewhat one thing to do with that illuminating efficiency, they couldn’t maintain mum about it.
4. Versace
Versace’s video of the making of J.Lo’s Super Bowl outfit acquired over 2 million views.
5. Vera wang
When Lady Gaga wears your model outfit to the Super Bowl, you merely should share that information on the gram, amirite?
6. MAC Cosmetics
Show your viewers how your product comes into play through the Super Bowl, like how MAC Cosmetics did.
7. Tide
Even Tide doesn’t advocate doing laundry through the Super Bowl!
Even we wouldn’t do laundry through the #SuperBowl, @EmilyHampshire. #LaundryLater #SuperBowl pic.twitter.com/UKbXqBfLvN
— Tide (@tide) February 2, 2020
8. Michelob ULTRA
Featuring excessive profile superstar influencers in Super Bowl commercials is a key ingredient for social media success. Michelob ULTRA’s Super Bowl business that includes John Cena and Jimmy Fallon was simply what you’d count on when two forces collide.
Fitness has by no means seemed so enjoyable. Let @JimmyFallon, @JohnCena, and some of our buddies present you the lighter aspect of issues in our #SuperBowlLIV business. @TheRoots @BKoepka @UsainBolt @Kerrileewalsh @BASweat #DoItForTheCheers pic.twitter.com/fHf6Y6Do9c
— Michelob ULTRA (@MichelobULTRA) January 28, 2020
9. Half-baked Harvest
Just one other meals model telling us why we want good meals on match day.
10. Guggenheim
Art + Super Bowl reference = 😍
11. The Metropolitan Museum of Art
The Metropolitan Museum of Art’s put up on “Super Bowl” is really one among a form. By associating a portray that had nothing to do with the sporting occasion, the model managed to acquire over 45Ok likes and 327 feedback.
12. FedEx
FedEx’s Super Bowl custom with a twist!
13. Free People
Real easy, Free People. Real easy.
14. Lay’s
You can’t go unsuitable with a Super Bowl engagement bait now, are you able to?
The first official punt of #SuperBowlLIV! Reply to this tweet with #CheesyWithAKick + #Entry and we might ship you a bag of latest Lay’s Cheddar Jalapeño!
— LAY’S (@LAYS) February 2, 2020
15. Cincinnati Zoo & Botanical Garden
What might a Zoo probably have something to say in regards to the Super Bowl…mentioned nobody ever!
16. Google
This video warms my coronary heart! :’)
17. Innocent Drinks
Innocent Drinks served up some true information in regards to the Super Bowl that we are able to all agree with, I feel?
A British information to the #Superbowl:
1. It’s on very late
2. It takes ages
3. It’s type of like rugby, however longer
4. It takes ages
5. There are a lot of adverts
6. It takes ages
7. There’s some music midway by means of
8. Did we point out it takes ages?
9. See #2
10. It takes ages— harmless drinks (@harmless) February 2, 2020
Final ideas
With the Super Bowl simply across the nook, time is brief to provide you with new content concepts to have interaction your viewers. We hope these 17 social media posts impressed you to create your individual Super Bowl marketing campaign on social.
All information has been compiled and analyzed from Unmetric Discover, now part of Falcon.io, a social media search engine like no different with an intensive catalog of branded content. Sign up for a free trial and entry greater than 1 billion items of branded content revealed by over 100,000 main manufacturers over the past 5 years.
