Social media entrepreneurs right now are spoiled for alternative relating to software program.

Too spoiled.

Just check out this Marketing Technology Landscape Supergraphic.

Got a headache but?

In reality, the sheer quantity of obtainable SaaS instruments solely provides to the problems with crowded feeds, ever-changing algorithms, and more and more detached audiences.

The Falcon platform is how social media entrepreneurs can overcome all of those challenges. Not least as a result of we combine all of the core social media instruments that manufacturers want in a single unified dashboard.

This has helped us develop a various, international and unbelievable buyer group. Generous too: because of them we proceed to earn Leader or High Performer scores in a number of classes on G2 Crowd, the main peer-to-peer enterprise options evaluation website.

“ makes Social Media Management… Manageable!”

See the complete G2 Crowd evaluation here.


So, what’s it that our prospects respect about Falcon and our social media platform? Here are 18 options and traits that make Falcon probably the greatest social media administration instruments accessible.

  1. It’s simple to get began
  2. Single dashboard
  3. Simple publishing
  4. Support and companies
  5. Private messaging assist
  6. Community administration
  7. Intuitive interface
  8. Facebook & Instagram promoting
  9. Campaign administration
  10. Agency collaboration 
  11. Social media listening
  12. Audience profiles
  13. Advanced analytics
  14. Label administration
  15. Approval flows
  16. Reporting
  17. Open API 
  18. Competitor Benchmarking

1. It’s simple to get began

Unlike many different comparable social media administration instruments, Falcon is a plug-and-play platform. Others might take as much as a number of months to implement.

The profit right here is uptake—no platform can be profitable if staff are gradual to undertake it. That is why we offer a fully-tailored onboarding service. Our purpose is to make sure everybody in your group is snug with the platform and conscious of its potential.

And that’s only the start of the assist on provide—see level 4.

2. Single dashboard—so you’ll be able to drop the dozen logins

You not want a bunch of tabs open to run your social media advertising and marketing campaigns. 

We name Falcon ‘unified’ as a result of it integrates the complete spectrum of social media administration instruments in a single suite. A single login will get you social listening, engagement, publishing, analytics, and viewers information administration capabilities.

Aside from comfort, the fantastic thing about Falcon is the seamless interplay between these numerous instruments. For instance, whenever you join with somebody in your Engage inbox, a personalised profile card is generated for them within the Audience part, which will assist you to accumulate and save worthwhile data for your viewers.That card will pop up in Engage with each new interplay and can be refreshed in actual time. 

All that buyer information then will be analyzed and used to information your campaigns in Publish.

Falcon additionally options numerous governance, note-sharing and notification instruments that take away the necessity for countless emails and unwieldy excel sheets.

“Falcon is a great central hub to monitor and activate all our accounts. We can easily plan, publish and keep tracks of our activities while having a coherent presence.”

See the complete G2 Crowd evaluation here.


3. It makes publishing throughout channels & markets simple

The founding goal of was to assist manufacturers regain management within the more and more sophisticated world of social media advertising and marketing. The Publish content calendar exemplifies this. It is from right here that an organization can handle its Facebook, Instagram, LinkedIn, and Twitter publishing.

We had been the primary platform of our sort to introduce direct Instagram publishing. 

  • Bonus: The Content Pool
    The Content Pool is a digital library the place revealed content is robotically saved. You may also add inventory gadgets similar to photos, copy and video. These will be shared between groups and networks and simply repurposed—saving quite a lot of time and making certain model consistency.

“Falcon’s Publish tool has enabled us to publish content from both a global calendar and a local calendar with an easy view of all content published and scheduled across all our channels.”

See the complete G2 Crowd evaluation here.


4. Us—as in our assist and companies

We don’t wish to blow our personal trumpet…often…nonetheless, we do delight ourselves on delivering stellar buyer assist and companies. 

This begins with onboarding and continues with tailor-made advisory companies from a devoted Customer Success group in addition to an in-app chat perform.  

which social media platform 2019

But that’s sufficient from us. Take it from our prospects:

“From the product to the customer service—they have been amazing! The team at Falcon is truly 2nd to none—they are personable, prompt and willing to lend a hand when you need it.”

See the complete G2 Crowd evaluation here.


5. Private messaging assist—as a result of it’s the channel it is advisable be on

On the subject of customer support, each firm must be onboard with personal messaging apps. It’s merely the place your prospects predict to speak to you.

We are one of many first platforms to assist WhatsApp—the world’s hottest personal messaging app with a person base of 1.5 billion, together with three million companies. Messaging apps speed up customer support and enhance satisfaction, plus safety is assured with end-to-end encryption.

With Falcon, you’ll be able to handle your personal messaging channels on Facebook, Instagram, Twitter and WhatsApp by way of the Social inbox,with all of the time-saving labels and templates that include it. 

Check out extra about our personal messaging assist right here, or click on on the picture beneath to see our on-demand webinar.

6. Community administration—lastly tame your social media inbox

It. Never. Stops. All these incoming feedback, questions and different interactions from prospects, prospects, detractors, followers and trolls.

How can social media managers keep on high of all of it?

Engage gathers all of your social messages in a single customizable and filterable inbox. You can arrange your feeds any manner you select. Sorting by community is an apparent one, however you may get much more particular—for instance, you’ll be able to create filters that embody or exclude particular key phrases.

Every factor of Engage is designed to avoid wasting time and velocity up turnaround. Notably, you’ll be able to create customized response templates for widespread queries. It can be simple to route messages to group members and share notes. 

All in all, Engage is geared to permit social media groups to realize the sort of real-time, 1:1 engagement your viewers expects.

7. It’s simply fairly

That might sound a little bit flippant. But buyer suggestions tells us that the person expertise is the door to effectivity.

Our clear aesthetics aren’t only a testomony to our Scandinavian origins. We’ve discovered the sleek person interface makes the platform extra intuitive and due to this fact simpler to make use of. Social media is complicated. Dealing with it day by day doesn’t have to be.

By making certain the person expertise is a pleasurably easy one, Falcon hastens day by day workflows and encourages confidence in its customers.

“Great user-friendly experience. Very easy to use, everything is laid out clearly and you know exactly what each tab does.”

See the complete G2 Crowd evaluation here.


8. Facebook & Instagram promotingwhich social media tool is best?

No extra logging out and in of the native networks: now you’ll be able to handle your Facebook and Instagram adverts with out leaving Falcon.

That consists of the flexibility to create advert units, in addition to outline budgets, schedules and aims. The fundamental benefit right here is having the ability to oversee your advert campaigns in the identical place as your natural posts. And, as you too can observe your adverts’ efficiency in Falcon, it means you could have better management over your promoting technique.

9. Posting is only the start—roll out full campaigns

Now, that is what teamwork appears like.

The extremely common Campaign Planner is the place advertising and marketing groups can roll out campaigns throughout a number of channels and markets. Briefs and inventory gadgets similar to photos, video and duplicate will be added for everybody to make use of. Automatic e mail reminders make sure you don’t miss deadlines.

What this all provides as much as is an elevation of your social media technique. With every thing mapped out in a shared calendar, various groups primarily based across the globe can align their efforts and share sources.

See how Highgate Hotels use Publish to align and encourage their groups throughout the US.

10. Agencies—handle a number of prospects with ease

It will be sufficient of a wrestle managing your individual firm channels, but businesses should deal with managing their prospects’ accounts too.

Falcon’s options assist businesses overcome the identical challenges manufacturers face. Only of their case, these are multiplied and exterior stakeholders are concerned. Also, the seamless workflow within the Falcon platform makes life loads simpler for folks managing buyer channels.

You can swap between accounts with a click on, and supply detailed reviews to display what these billed hours have achieved. A useful Falcon function for businesses is the flexibility to present entry to Publish to exterior stakeholders—with the suitable stage of authorization, in fact. This retains you absolutely coated on the transparency and authorization entrance—and it really works each methods for corporations wanting to present an company entry.

It’s no surprise Falcon is the social media software of alternative for such family company names as Wunderman, Mediacom, and Ogilvy. 

Know the wrestle of client-agency collaboration? Check out our case tales with Wunderman, Cubaka and Zoom, or click on on the picture beneath to see our on-demand webinar. 


11. Social Media Listening—preserve your finger on the heart beat

It’s a maelstrom of data on the market. Social media listening is the way you make sense of it.

Listen is a social media monitoring software that allows you to trawl hundreds of thousands of on-line sources for insights. You can observe key phrases, hashtags, and names—then see the outcomes damaged down by demographics and sentiment. Listen’s superior parameters can help you slim the search down with variables similar to phrase mixtures and exclusions.

Email notifications are an choice that may provide you with a warning to uncommon exercise which will want your consideration.

Social listening is a should for any model. It lets you preserve observe of tendencies and floor information and insights. Not least, you’ll be able to preserve a tab on how your model is being spoken about on social media, doubtlessly catching any gripes earlier than they escalate right into a disaster.

  • Bonus: The Influencers Tab
    The Influencers Tab lists the highest influencers related along with your search time period or hashtag. Currently accessible for Twitter, information and weblog websites, it bases its rating on the variety of followers and the area rank rating (i.e. how totally different pages hyperlink to one another).

See how advertising and marketing company We Are Unicorns makes use of Listen to trace tendencies and hashtags whereas partaking with followers and influencers.

12. Audience Profiles—know your buyer

Consumers right now count on a personalised, seamless expertise on whichever channel they work together with you on. Audience is how one can give them that.

When a person interacts with you on social media, a profile card is created for them in Audience. You may also create profiles from folks recognized in Listen, or add CSV lists of potential contacts.

Every new interplay after that’s robotically logged as effectively. The card will be additional enriched with CRM integrations and labels.

This provides you is a 360° view of your prospects and prospects at a person and an aggregated stageYou could make it accessible to all related staffso they’d concentrate on the entire story behind a lead or buyer.  

Even higher, each time a message comes into Engage, the accompanying profile card pops up beside it.

But that’s not all.

You can use your Audience profile base to determine focusing on alternatives. You can create customized and lookalike audiences that may sync with Facebook Ads Manager or you’ll be able to import Twitter handles captured in Listen. 

See how worldwide retailer Flying Tiger Copenhagen used Audience to spice up their social media engagement.

13. Advanced analytics—cease flying blind

social media marketing

If your social media advertising and marketing isn’t data-driven, you might be most likely veering within the flawed route.

Measure presents all kinds of social media analytics, with 100+ channels and post-level metrics accessible for Facebook,Instagram, Twitter and Linkedin. Fully customizable widgets and Dashboards makes it to create digestible reviews which might easily be shared with throughout the group. 

We had been the primary to market with superior Instagram analytics. This signifies that alongside our Facebook choices, you’ll be able to measure your influence on these two networks intimately, together with Instagram Stories.

Your time and price range are treasured. Measure will assist you to make investments them correctly.

14. Label Management—preserve observe the easy manner

best social media management tools 2018

You can be amazed at what a distinction a label could make for your social media administration.

Labeling is offered in Publish and Engage. It sounds easy—and it’s—however including labels to posts, campaigns, inventory gadgets or buyer profiles massively enhances your workflows and strategic capabilities.

On a sensible stage, it permits you to discover your content simply by filtering. On a strategic stage, you should use labels for analytics and reporting. And don’t fear, they’ll’t be seen externally.

15. Approval Flows—the way you keep away from going viral for the flawed purpose

Stay on-brand, on-message and out of hassle.

The Approval Flow and note-sharing options make collaboration between people and groups easy and simple. Everyone utilizing Falcon is assigned a job. These vary from a Moderator with restricted authorization as much as an Administrator with full entry and publishing authority.

This retains posts on-brand and as much as your high quality requirements. Every motion can be logged for auditing functions. It’s particularly useful when you could have a number of social groups and markets or work with an company.

“I absolutely love the approval process. I also love visualizing the days, weeks, and months ahead and know exactly what I have planned, where the gaps are, and make sure I have all my posts scheduled where I need them.”

See the complete G2 Crowd evaluation here.


16. Reporting—showcase your ROI

Bring order to your analytics. Our reporting capabilities make all that social media information you’re producing accessible in easy-to-create reviews. It’s no shock that this can be a massively common function, because it permits social media entrepreneurs to visualise their efforts and showcase them to their administration.

Templates and cloning make this a fast and easy train. You may also schedule automated e mail sharing and show your information on exterior dashboards by the open API.

And, in contrast to many different platforms, there isn’t any cap on the variety of reviews you’ll be able to create.

“Falcon makes it easy to draft, send for approval, and copy approved posts to other networks. My manager likes the measure reports to see how our content is performing.”

See the complete G2 Crowd evaluation here.


17. Open API—seamless integration along with your different instruments

social media management tools 2019

Falcon integrates with a wide range of CRM, DAM, helpdesk and dashboard instruments.

Recognizing that bigger corporations must make use of a variety of MarTech instruments, we’ve opened our Application Program Interface (API) to can help you plug Falcon into your stack with relative ease. Currently, Falcon helps Customer Relationship Management (CRM), helpdesk, Digital Asset Management (DAM) and dashboard integrations.

No matter how your organization adjustments or grows, the Falcon platform will easily combine along with your SaaS ecosystem.

18. Competitor Benchmarking – control what your rivals are as much as!

Unmetric platform overview

newest addition to Falcon is Benchmark. The software permits you to entry aggressive insights in real-time from greater than 100,000 manufacturers. That consists of seven years of public, historic information on exercise on Facebook, Instagram, LinkedIn, YouTube, and Twitter.

What’s even cooler is that this function lets you mine social model exercise for nice content by way of likes, feedback, shares, and extra. You may also set alerts, so that you by no means miss an off-the-charts or irregular model engagement.

Plus, you’ll be able to enhance your content technique and general engagement as a result of you’ll be able to clearly see what’s working and what’s not. Filter model’s natural and paid content by engagement and also you’ll have the ability to pinpoint what’s resonating with social media customers proper now.

What are you trying for in a social media administration software?

As talked about originally, we’re not the one social media administration platform on the market.

But we’re on a mission to be the most effective.

Source link