As you’ll be able to think about, after we’re speaking about feelings we weren’t actually specializing in the constructive ones with this marketing campaign, nevertheless it picked up a ton of hyperlinks on the time and I’ve by no means correctly deconstructed it till now. The analysis went as follows:

Product theme: Private quantity plates (Some humorous quantity plate content however sufficient there for a marketing campaign)

Then I began branching out into aspirational life-style themes.

Secondary theme 1: Celebrity vehicles (Lots of articles produced)

Secondary theme 2: Footballers vehicles (Lots of content + lot of reactions within the feedback)

When I analyzed the feedback of those articles, I noticed why they have been so well-liked with the publishers.

They drove individuals mad.

There was additionally a component of competitiveness and one-upmanship occurring.

I noticed individuals learn these articles and robotically in contrast themselves, so why not make that comparability literal with a calculator?

I genuinely suppose in the event you can come via this part with an concept that’s linked to profitable themes and that faucets into 1-2 feelings, you might be already in your strategy to operating a successful marketing campaign.

It’s a step I am going via earlier than each single marketing campaign I run.

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