By Jessica Snavely April 16, 2021
Building an electronic mail checklist and staying in contact with previous clients could be the important thing to unlocking extra repeat gross sales.
Over the previous yr, the number of sellers on Etsy grew 61%.
Whether you might be part of that 61% — or have been an Etsy vendor for years — there’s now much more competitors for purchasers’ consideration on Etsy.
That’s why constructing your personal viewers outdoors of the platform is so essential.
But it may be onerous to discover the time. After all, as an Etsy vendor, you put on loads of hats.
From constructing product pages that get discovered, to all of the nuance that comes with operating a profitable ecommerce enterprise, it’s onerous to discover the time to have interaction with your current clients.
But for those who don’t, you’re leaving cash on the desk. 80% of your income will come from just 20% of your existing customers.
Keeping your current clients completely satisfied is clearly essential. So how are you going to hold your current clients coming again to you many times?
By making a Etsy e-newsletter, you possibly can attain your previous and future clients to share your new product listings and particular affords to have interaction with your group. Plus, you’ll by no means have to battle a social media algorithm to get seen by your viewers.
Because having an electronic mail e-newsletter means you could have management over who receives your message, what the message is, and after they obtain it.
So how do you begin a e-newsletter in your Etsy retailer that not solely builds deeper connections, however drives extra repeat gross sales for your corporation?
Let’s stroll by means of the steps to develop an inventory and begin your e-newsletter.
Step 1: Grow your Etsy retailer’s electronic mail checklist
The first step to connecting with your clients and incomes extra repeat gross sales is constructing your checklist.
Here are three suggestions to allow you to develop your electronic mail checklist by means of Etsy and AWeber.
Set up an integration with Etsy and your electronic mail supplier
By connecting your Etsy account to your electronic mail service supplier, you possibly can routinely add clients to your lists. Plus, with an electronic mail service supplier like AWeber, it’s straightforward to keep compliant with Etsy’s Seller Policy.
We deal with the confirmed opt-in course of. This means your clients could have to affirm their subscriptions to your electronic mail checklist. If you need to electronic mail your clients, you have to to choose “Yes, send my confirmation message to my new subscribers.”
This is required to hold compliant with the Etsy Seller Policy and keep away from spamming your clients.
Some recommendations on what to embody in your confirmed opt-in message:
- Reaffirm who you might be and why they acquired your electronic mail
- Restate what your subscriber opted-in to obtain
- Ask them to affirm their curiosity by clicking a button that may add them to your checklist
Once the combination is about up, you possibly can apply tags to your subscribers to customise your messaging primarily based on the merchandise your clients have bought. For instance, for those who promote Knitting and Crochet patterns, you possibly can ship an electronic mail to announce new patterns to a phase of knitters and a phase of crocheters.
Segmentation permits for simpler electronic mail personalization. And 74% of marketers say personalization can improve buyer engagement charges.
So, for those who haven’t already arrange the combination, you possibly can observe these easy steps in our help article on the Etsy Integration.
Import your previous clients
If you could have been an Etsy retailer proprietor for some time, you probably have previous clients who might want to hear from you — particularly in the event that they cherished your product.
Simply export clients’ emails from Etsy and import them into AWeber. But bear in mind, to keep compliant with Etsy’s Seller Policy, you will need to choose “Yes, send my confirmation message to my new subscribers.” This is essential if you’d like to ship advertising emails to your previous clients.
If you want further assist with importing an inventory, please reach out to our 24×7 Customer Solutions team.
Grow your checklist outdoors of Etsy
Growing your electronic mail checklist doesn’t have to simply be about connecting to Etsy. If you could have a social following, web site, podcast, weblog, or one other digital channel, you possibly can drive your followers onto your electronic mail checklist to higher management the way you talk with them.
You can seize new subscribers by means of:
- Adding a enroll type in your web site
If you could have a web site, you possibly can add a enroll type to seize new subscribers to your e-newsletter. This permits you to flip web site guests into subscribers with none ongoing work.
- Add a sign-up type on Facebook
Connecting with followers on social media is one other alternative for you to drive them into your electronic mail checklist.
In reality, you possibly can add a sign up form directly on your Facebook business page to make it straightforward for followers to keep in contact with you — with out combating an algorithm.
- Create your personal touchdown web page
Landing pages are a extremely efficient method to accumulate subscriber data. Landing pages are comparable to enroll varieties, however they typically embody more room for data. And, touchdown pages differ from web sites in that they restrict the place you possibly can navigate to.
Ultimately, a touchdown web page ought to be used to encourage your customer to take one motion. In this case, it might be to join your e-newsletter.
You can encourage individuals to enroll in your touchdown web page by providing an unique low cost which they are going to obtain in your electronic mail welcoming them to your checklist. This is a good way to drive signups and supply worth to your guests.
The nice half about this step is now we have achieved the be just right for you! If this template page works for you, you possibly can merely copy the touchdown web page to your account with this copy link.
Plus, with AWeber, touchdown pages are usually not solely free, they’re extremely straightforward to arrange.
After you create your Landing Page, you possibly can share it in your Etsy profile web page and in your social channels.
You don’t want to cease right here, there are different methods to develop your gross sales. Some Etsy sellers use AWeber ecommerce to improve gross sales on their very own customized touchdown web page. This permits you to promote digital merchandise to repeat patrons, simply with decrease charges.
If you might be in search of extra concepts to develop your e-newsletter subscribers, now we have extra suggestions for you to allow you to develop your viewers.
Growing your checklist is an ongoing, ever evolving course of. But after you have an inventory and also you’re studying to start sending emails, the subsequent step is to create and design a e-newsletter that your viewers will love to learn and interact with.
Step 2: Create a e-newsletter to drive repeat gross sales
An Etsy e-newsletter permits you to talk with your current clients, begin conversations, and construct relationships. Once you determine rapport with those that already know, like, and belief you, you’re on the highway to extra repeat gross sales for your corporation.
Creating an Etsy vendor e-newsletter
Once you could have your lists prepared, it’s time to construct a e-newsletter template that makes it straightforward to hold your group up-to-date and engaged.
Ensure your e-newsletter is branded with your brand, colours, and design to make it simply recognizable and set up model belief with your viewers.
Pro tip: Want to create a branded e-newsletter with no extra work than it takes to copy and paste your web site or social media URL? Head over to AWeber’s Smart Designer to create a customized electronic mail template distinctive to your model in beneath a minute.
Showcase your merchandise in your e-newsletter
An image is price a thousand phrases. Let your stunning merchandise converse for themselves by exhibiting them off in your electronic mail e-newsletter.
With the AWeber integration, simply add your Etsy merchandise to a observe up or broadcast, and drag a Product block into the message.
Newsletter examples: three emails to drive repeat gross sales
Need inspiration to begin sending your personal Etsy retailer newsletters? Look no additional than the examples under.
Welcome electronic mail
Greet your new subscribers to your electronic mail checklist with a welcome sequence. You can use this electronic mail to share slightly extra about you and even supply a promotional low cost to encourage a repeat buy out of your new loyal buyer.
Pro tip: AWeber makes it straightforward for you to get began with a welcome series template to import into your account.
Whenever you could have a brand new product, let your subscribers be the primary to know. You may even use tags to ship personalized content to the subscribers who’re most certainly to have an interest.
By giving your clients a sneak peak into your new product launch, it may assist improve demand and gross sales.
Finally, you possibly can ship particular supply newsletters. These can be utilized round vacation seasons (e.g. Black Friday and Boxing Day) or be a useful software to assist encourage gross sales with clearance gadgets.
You can get extra concepts on how one can ship emails to your etsy clients from our earlier article.
Ready to make extra repeat gross sales with Etsy and AWeber?
Join the 1000’s of Etsy sellers which have seen elevated success with AWeber.
“I left Mailchimp as a result of I felt prefer it was such a labor-intensive and time-consuming course of. I didn’t take pleasure in it. AWeber was the apparent selection since they’ve direct integrations for my Etsy store and my Shopify web site. It ensures that each person who subscribes is added to my email list inside AWeber.” – Frankie Croker