Pinterest is a enormous social platform with 367 million month-to-month lively customers.

Just take a look at its development all through the years.

Pinterest users in millions

As a marketer, this implies Pinterest is a promising platform to showcase your model.

But are you aware every thing there’s to find out about Pinterest?

Here are 25 Pinterest information to flip your head.

25 Things You Didn’t Know About Pinterest

Yes, that Pinterest is a colourful, enjoyable social bookmarking web site.

But listed here are information you in all probability don’t find out about it.

1. There Are Over 200 Billion Pins on Pinterest

Need just a little increase of inspiration in your model?

Head over to Pinterest and flick through billions of lovely, distinctive, humorous, considerate, and motivating pins.

2. 72% of Pinterest Users Are Women

This is in contrast to 19% of males and 9% unspecified.

Most Pinterest users are women

3. 83% of Users Make a Purchase After Seeing a Brand’s Content on Pinterest

The unbranded searches on Pinterest are excessive: 97%.

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This offers you an enormous alternative to put your model’s content in entrance of your viewers after they’re within the early levels of the shopping for course of.

Who is aware of? Your model may need the thought they’re on the lookout for.

4. Pinterest Is the Third Biggest Social Network within the U.S.

At the shut of 2019, Pinterest overtook Snapchat as America’s third hottest social community.

It now has 88 million month-to-month lively customers, subsequent solely to Facebook and Instagram.

5. Pinterest Garnered $400 Million in Revenue within the Last Quarter of 2019 Alone

Of this quantity, $350 million was generated within the U.S. and $50 million internationally.

Pinterest quarterly revenue

6. Pinterest Is the Only Social Network to Make It Into the Top 10 Relevant Brands within the U.S.

It ranks #10, behind enormous corporations like Apple, Android, Disney, and Spotify.

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7. 98% of Users Say They’ve Tried Something New They Found on Pinterest

Pinterest customers are curious, open, and artistic.

If your model has the “IT factor” they’re on the lookout for, you’ve an enormous probability of changing them.

8. 83% of Weekly Users Have Made a Purchase Based on Brand Content on Pinterest

If your viewers and what they love, you possibly can simply push them down the customer journey together with your Pinterest content.

9. International Pinterest Users Are Growing in Number

There at the moment are over 247 billion month-to-month lively customers on Pinterest from exterior the U.S.

What’s extra, Pinterest expects its worldwide base to additional outpace its U.S. base sooner or later.

10. Video Views on Pinterest Grew 6x From 2018 to 2019

You already know the way widespread video is in advertising.

It’s not much less so on Pinterest, the place video views develop steadily yr by yr.

11. Pinterest Launched Video Reactions in This autumn of 2019

This offers customers much more methods to work together with video content on the platform.

12. ‘Life Moments’ Is a Popular Search Term on Pinterest

Life moments embody:

  • Wedding season (1 billion searches per yr).
  • New house (Three million searches per yr).
  • New child (646 million searches per yr).
  • Gifts (566 million searches per yr).
  • Car shopping for (81 million searches per yr).

Pins that includes life moments have a 22% larger gross sales raise.

13. The Average Pinterest Users Types in Eight Searches Per Month

That provides up to 2 billion searches a month!

14. 40% of Fathers within the U.S. Use Pinterest

Yes, ladies dominate the world of Pinterest.

But that doesn’t imply males aren’t lively on the platform.

In truth, U.S. dads are extra lively on Pinterest than every other Pinner.

They search 62% greater than the common person!

15. 85% of Pinners Use the Platform on Their Phones

You know what which means.

If your web site isn’t optimized for cell but, it’s about time to do it.

16. 48% of Pinners Use the Platform for Shopping

For comparability, it’s solely 14% on Facebook.

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17. A 2:3 Aspect Ratio Works Best for Pins

Your viewers gained’t recognize blurry or truncated pins.

To keep away from this, use high-quality vertical pictures in your boards.

The 2:Three side ratio is finest. For instance, 1000 x 1500 pixels.

18. Building a Story into Your Brand’s Video Content Fosters Engagement

Users watch promotional movies with a storyline 32% longer than movies with out one.

Don’t fear. Your story doesn’t have to be lengthy and sophisticated.

Adding just a little human issue will go a great distance to ramp up engagement.

Also, video property work higher than photographs stitched collectively to make a video.

19. Putting Your Brand Name in Your Pin’s Description Field Drives 2x Higher Awareness

Your pin’s description discipline is a goldmine of knowledge in your viewers.

Use it correctly and don’t be too refined.

20. Pins That Are Consistent with Landing Pages Have Higher Conversion Rates

Your viewers clicks in your hyperlink as a result of they’re thinking about your pin.

This means in case your touchdown web page is just too completely different out of your pin, they’ll probably really feel pissed off and depart.

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In truth, constant pins and touchdown pages have a 13% larger conversion charge.

21. Mentioning Pricing within the Description Drives Higher Sales

This sounds stunning, as we’re informed to maintain of pricing particulars till consumers are engaged with our product.

However, mentioning your worth within the pin description leads to 28% extra gross sales.

22. Showing Someone Using Your Product Results in 67% More Sales

Pinners need to see your product in motion.

So, seize a mannequin and present them loving what you promote.

Pinterest product post

23. Using a Call-to-Action in Your Pin Description Can Lead to 70% Higher Email Conversions

Use highly effective call-to-action phrases like “discover” and “learn” to spark up subscriptions.

24. Pinners Love Home Content

In truth, 56 million Pinners interact with content that includes out of doors bars, Indian dwelling rooms, out of doors fountains, and extra.

25. 9.5 Million Pinners Are Interested in Financial Services Content

Pinners don’t solely use the platform to discover gift-wrapping concepts.

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They’re on the platform for critical, life-changing selections too.

Making the Most Out of Your Pinterest Campaign

You may be daring on Pinterest.

It’s all about understanding what your viewers is trying to find and placing it in entrance of them.

Use gorgeous photographs, inform tales with video, craft highly effective CTAs.

Because there’s a ton of customers on Pinterest, you’ll see your conversions soar.

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Image Credits

All screenshots taken by creator, May 2020



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