Content creators normally know a good suggestion when it hits. It’s typically one thing relatable, authoritative, academic, evergreen, and emotionally upsetting. It’s this type of pleasure that sustains an concept by means of its improvement and drives individuals to reply positively to your work.
But what occurs when your staff’s concept stream is operating dry? How are you able to proceed to develop good content in a artistic lull?
Good information! If you’ve been creating content for any affordable period of time, the laborious work is already behind you.
I’m going to stipulate 4 methods you possibly can refer again to your individual work to encourage new content concepts:
- Remembering that what’s labored prior to now will seemingly work once more
- Pivoting concepts for trending information
- Diving into engagement metrics
- Referring to your viewers’s opinions
Rely on “Social Proof of Concept”
Before allocating sources, cash, and dealing hours to an concept, it could be comforting to confidently predict its success.
Of course, there are not any ensures. But at Fractl, we’ve coined the concept of “social proof of concept” to assist gauge the promotional viability of a venture.
This is the concept that if one thing (a subject, methodology, design fashion, and so on.) has labored prior to now, it’s going to seemingly work once more. By reusing the essential concept and execution behind a venture, you possibly can primarily recycle your individual work to hopefully repeat its success.
In an instance from BuzzFeed, Matthew Barby was capable of land his article on the entrance web page of the publication twice by repurposing content that was already profitable. He used standard recipes on-line to create a listicle that includes excessive protein vegetarian recipes, and the content scored over 140,000 views.
Incorporate trending information
In the identical vein as “social proof of concept,” you need to use trending information, social media hits, and Reddit to encourage new pivots for outdated concepts.
It’s laborious to give you a totally new concept for each single piece of content, and that’s okay. Sometimes, you possibly can educate and have interaction your viewers by updating outdated data based mostly on what’s trending in popular culture.
Remember within the mid-2010s when everybody was obsessive about speaking about millennials and their loopy habits? Well, guess what? We have a brand new era getting into the workforce, disrupting social tendencies, voting, and messing with all of the norms as soon as once more. Gen Z content is starting to development on-line, simply as millennial content was a couple of years again.