Facebook is the most popular social network in the world. Its customers are on the platform to attach with mates, watch movies, and share snippets of their very own lives.

The channel can also be an incredible platform for companies, as many shoppers report utilizing it to work together with the manufacturers they take pleasure in. In truth, in a current HubSpot ballot, 51% of respondents reported primarily utilizing Facebook for product analysis.

Given this, it’s important to grasp the best way to leverage the platform to satisfy your small business wants. This submit will clarify why companies ought to submit on Facebook and share an expansive listing of Facebook submit concepts that you should utilize to work together along with your viewers and generate engagement.

Why ought to companies submit on Facebook?

The choice to submit on Facebook ought to rely upon your small business’s particular person advertising and marketing objectives, however we’ll define some advantages under. Firstly, in This fall of 2020, Facebook reported almost 1.85 billion daily active users on the platform, which implies that segments of your viewers are seemingly already utilizing the community.

When your viewers discovers you’re on the platform, you may work to develop a group of like-minded shoppers and deepen the connection they must your model. When you interact with them, you’ll study extra about their likes and pursuits, making it simpler for you to create content they’ll take pleasure in and work together with.

Also, sustaining a Facebook profile is an effective way to point out your viewers that you simply’re lively and in enterprise. As most customers use the platform to analysis merchandise, stumbling upon an in-active Facebook profile could immediate them to carry their enterprise elsewhere.

Lastly, 200 million + companies are already utilizing the platform to satisfy their enterprise objectives, so it is best to be a part of them.

How typically do you have to submit on Facebook?

A current HubSpot experiment discovered that, total, companies ought to intention to submit on Facebook two to 5 instances per week. While that is merely a median, it’s okay to adapt your technique relying in your viewers insights and what appears to carry essentially the most success on the platform. However, the experiment did notice that posting greater than 5 instances per week can considerably lower ROI.

All in all, spend time on the platform, study out of your viewers, and use your web page metrics to find out one of the best mixture for your small business.

Below we’ll listing varied Facebook submit concepts for companies that you should utilize to generate engagement, drive visitors, and increase conversions.

41 Facebook Post Ideas For Your Business

1. Promote your web site.

A terrific first-post to make on Facebook is selling your web site. When you share a hyperlink on Facebook, clients are given a full-sized preview of what the hyperlink results in and, should you’ve designed an attention grabbing web site, you could entice your customers to comply with the hyperlink and go to your web site, which in-turn drivers visitors and helps you exchange leads.

2. Tell a narrative.

An effective way to interact along with your viewers on Facebook is to inform a narrative.

This story will be about your model, like an expertise that sparked your curiosity, or your model’s mission and the way you grew to become what you’re at the moment.

You’ll share a little bit of backstory along with your viewers, give them one thing to narrate to, and get them all in favour of what it’s a must to supply.

3. Share behind-the-scenes content.

Customers take pleasure in doing enterprise with you, nevertheless it’s additionally thrilling for them to see how you do enterprise. Sharing behind-the-scenes content on Facebook permits them to grasp the day-to-day operations that generate the services or products they take pleasure in.

For instance, should you’re a clothes firm, you can share a video that reveals how your merchandise are made, or a SaaS firm might share a video from a developer explaining how they constructed this system.

4. Ask your followers questions.

An effective way to generate engagement along with your Facebook viewers is to ask them questions. If folks reply, you’ll acquire precious perception into how they suppose and really feel, and also you’ll even have the chance to answer feedback and allow them to know you’re listening. Below is an instance of a question-type Facebook submit from HubSpot that reads, “What’s the weirdest job title you’ve ever seen? Major bonus points if it was yours.”

5. Post tutorials and how-tos.

Sharing how-tos and tutorials in your Facebook web page is an effective way to generate engagement along with your viewers, particularly if the content is related to your small business choices. They’ll acknowledge and admire that you simply’re prepared to assist them succeed along with your product, they usually’ll proceed to return to your web page to hunt out related data sooner or later.

This sort of submit permits for creativity, because it doesn’t essentially should be text-based. You can create an informational video tutorial, infographic, or no matter greatest meets your wants. Below is an instance of a how-to video tutorial submit on Facebook.

6. Share industry-related information and content.

Your Facebook viewers is following you on the platform as a result of they care about what it’s a must to say. Given this, it’s protected to imagine that additionally they care about information related to your {industry}, so think about posting any such content in your Facebook web page.

The instance under is from Bon Appetit, a meals journal, the place they’ve shared information a couple of haughty mentioned subject within the meals world: pure and synthetic flavorings.

7. Share user-generated content.

An effective way to generate belief along with your viewers on Facebook is to share user-generated content (UGC), which is content created by individuals who have used your merchandise, companies or have had some expertise with your small business.

UGC can also be a precious type of social proof, which basically implies that your viewers will belief your legitimacy as a result of different shoppers like what it’s a must to supply. In truth, shoppers are 14% more likely to belief the suggestions of somebody like them (one other shopper) than a model worker.

This content will be something from product critiques and testimonials to images that clients have shared utilizing your merchandise. The instance under is from Hydro Flask, a water bottle firm, the place they’ve shared an image of a fan utilizing their product in-action.

8. Post movies. 

The common engagement charge on Facebook is .18%. The common engagement charge for video posts on Facebook is 0.26%, so reap the benefits of this and submit movies on the platform.

The video under is an instance from Spotify, a music streaming service, of a video they’ve posted on the platform that includes actors discussing a soundtrack from an upcoming film.

9. Post weblog content. 

Cross-posting content out of your weblog is an effective way to drive visitors to your web site and expose your weblog content to an viewers that could be unfamiliar with it. In the instance under, digital convention sharing platform Zoom has shared content from their weblog to Facebook.

10. Use hashtags.

Like Twitter, Facebook makes use of hashtags to arrange group conversations about particular subjects multi function stream. Use industry-related hashtags in your posts to hitch in on conversations which might be already taking place on Facebook as a way of accelerating visibility and fascinating with a brand new viewers.

11. Post about trending subjects. 

Like utilizing hashtags, posting about trending subjects provides you an in on the conversations persons are already having. People are additionally extra prone to speak about a present pattern within the second, which may drive engagement to your web page.

To leverage this tip, keep on prime of related {industry} tendencies and basic web tendencies and submit about subjects you suppose your viewers might be all in favour of.

12. Share branded graphics. 

One of the principle objectives of selling is to extend consciousness and recognition of your model.

Given this, Facebook is a superb platform to share branded graphics to point out your viewers who you’re and provides them the cues they should acknowledge your model and choose you out of a crowd.

13. Share product images.

Consumers love visuals, so sharing them on Facebook is an effective way to generate engagement and pleasure for your model, particularly in the event that they’re top quality.

14. Post infographics.

90% of the knowledge transmitted to the mind is visible, so infographics are an incredible advertising and marketing device for educating clients and sharing related data.

Consider creating high-quality infographics and sharing them in your Facebook web page. The instance under is an infographic created by Ben & Jerry’s ice cream firm that straight pertains to their social justice mission.

15. Host contests and giveaways.

Hosting contests and giveaways is an effective way to generate engagement and work together along with your viewers on Facebook. The parameters of your contest can comply with the identical construction as another contest you’d submit on social media, however this submit may help you create a Facebook-specific giveaway.

16. Announce offers and affords.

Your Facebook viewers could look a bit completely different than your electronic mail viewers or your Twitter viewers, so it’s value asserting offers and affords on your whole social platforms to make sure that everybody has the prospect to expertise them. Below is a Facebook deal announcement from Chipotle, a fast-food restaurant.

17. Share content from different social accounts. 

There’s nothing improper with recycling content; in actual fact, it’s a precious apply. Take screenshots of tweets, Instagram posts, and even weblog posts, and share them on Facebook. As completely different platforms have completely different person bases, you’re making certain that your whole segments can take pleasure in what it’s a must to supply.

Here’s one other instance from the HubSpot Facebook account of a cross-post from LinkedIn.

18. Post Facebook Lead Ads. 

Facebook Lead Ads permit customers to submit data right into a lead kind with out leaving the platform, serving to you gather the knowledge it’s essential additional nurture your leads.

Since they aren’t promoted to go away the web page or navigate to a unique window, customers are additionally extra prone to full these, particularly since they’ll autofill with data already shared within the person’s Facebook profile.

example of a facebook lead ad information submission form

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19. Post trending memes and make them relate to your small business.

One of the good issues about social media is how simple it’s to go viral. Take benefit of trending memes, rework them to narrate to your small business, and share them in your Profile. Consumers admire this sort of content, because it shows a humorousness, and it additionally reveals them that you simply actively monitor on-line conversations.

The instance under is from Starface, a magnificence firm that tailored a trending meme from the fact TV Show Keeping Up With The Kardashians.

20. Post reductions and gross sales. 

Similar to asserting offers and affords, cross-posting reductions and gross sales on Facebook is an effective way to make sure that all segments of your viewers are conscious of your small business choices, serving to you drive visitors to your web site and improve gross sales.

21. Partner with influencers. 

80% of entrepreneurs say that influencer advertising and marketing is efficient, and 49% of shoppers at the moment rely upon influencer suggestions for their buy selections.

Join different entrepreneurs and companion with influencers to advertise your small business, and share the content on Facebook for shoppers to see. The instance under is a Facebook submit from Taco Bell, the place they’ve partnered with a well-known influencer and created a humorous video commercial.

22. Share your YouTube movies.

As talked about earlier than, cross-posting content out of your different channels is an effective way to drive visitors and generate engagement. So, share hyperlinks on Facebook out of your YouTube movies.

23. Highlight merchandise.

Your clients could already concentrate on what it’s a must to supply, however why not remind them? Consider making a Facebook submit to spotlight your product choices. The instance under is from the Humans Of New York Facebook web page promoting a brand new ebook.

24. Announce new merchandise.

In an identical vein, Facebook is a worthwhile platform for product bulletins. Below is an instance from Dove, a private care model, asserting a brand new vary of merchandise.

25. Share product critiques.

Product critiques are one other type of user-generated content to submit that may generate social proof and set up your authority with clients.

You can take screenshots of optimistic critiques in your product pages, electronic mail suggestions, social media feedback, and even invite clients to create critiques particularly for your Facebook web page.

26. Share open job positions.

While Facebook is nice for advertising and marketing, it might probably additionally make it easier to entice new expertise. Post job openings in your Facebook web page, and you could discover that engaged clients are additionally all in favour of changing into workers. Here’s an instance of a Facebook job submit by Global Fund for Women.

27. Host ‘Ask Me Anything’ (AMA) classes.

Ask Me Anything classes are an effective way to interact along with your viewers. You can create a submit round your required subject and let your viewers know that you simply’ll reply their questions within the feedback and generate dialog.

28. Post solutions to FAQ.

A terrific customer support tip is to apply proactive customer support, the place you get forward of buyer questions should you discover that there are generally requested questions.

Consider creating Facebook submit(s) that reply these questions, so clients can go to your profile and discover the solutions they’re trying for earlier than selecting up the cellphone and calling a service rep. The instance under is from a small farm in Gainesville, Florida.

29. Promote occasions.

As talked about earlier than, some folks don’t examine their electronic mail or stay lively on each social channel they’ve, so sharing occasions on Facebook is one other means to make sure all segments of your viewers is conscious of them. Below is an instance of an occasion announcement from Mount Holyoke College.

30. Live-post occasions.

Live-posting isn’t one thing reserved for Twitter.

Consider doing this on Facebook as a way of making extra alternatives for engagement with followers which might be at your occasions. You’ll be round to reply their questions in actual time, take part in conversations, and likewise encourage others to point out as much as your subsequent occasion. Here’s an instance from The Golden Globes Facebook account live-posting the 2021 Golden Globes occasion.

31. Create polls. 

Facebook polls are a option to acquire perception into your viewers and their preferences. A singular side of Facebook polls is that outcomes will be seen in real-time so your followers can visualize how others are responding without having to filter by means of feedback.

Polls are a local Facebook operate, and you may learn to create one here.

32. Share worker generated content.

Just as folks could also be all in favour of working for your organization, your followers may be all in favour of who works at your organization. Employee generated content posts can showcase firm tradition, initiatives, and the expertise that helps run your small business. The instance under is from the HubSpot Facebook account.

33. Post in industry-relevant teams or pages.

While a lot of the posts you make might be by yourself profile, it’s additionally value posting in Facebook teams which might be related to your {industry}. You’ll acquire publicity to a brand new viewers, and, relying on what you submit, generate new leads.

34. Share a call-to-action (CTA).

Sharing a call-to-action in your Facebook profile may help you gather data on new leads, and drive visitors to your web site. An instance of a CTA will be encouraging your followers to enroll for a publication, or inviting them to enroll for unique entry to a brand new product earlier than it turns into extensively obtainable.

35. Recycle content from well-liked posts.

One of the good issues about social media is that it’s an ever evolving panorama the place persons are discovering new issues day-after-day. Consider recycling content out of your hottest posts so newer followers and leads can study from and revel in that content as effectively. Facebook has a local sharing choice that may let you re-share your outdated posts.

36. Create a themed sequence.

Creating a themed sequence is an effective way to drive engagement and interplay, as those that are all in favour of what it’s a must to say will hold coming again to learn new posts as they go reside.

The content in your themed sequence ought to be related to your small business, however an instance might be sharing data on a brand new {industry} pattern, a submit explaining the way it pertains to your small business, and one other submit explaining the way it impacts your viewers.

37. Share content from different {industry} leaders.

Your viewers trusts you as a result of they imagine you present them with one thing of worth.

Because of this, think about sharing content from different {industry} leaders or companies that you simply suppose will profit your viewers and assist them succeed. The instance under is from the HubSpot Facebook account sharing an industry-relevant quote.

38. Share your small business’ values.

70% of consumers say that trusting a model is extra necessary now than ever earlier than.

Aim to construct belief along with your viewers by sharing your model values on Facebook and letting them know what you care about. The instance under is from Google’s Facebook web page, the place they decide to supporting nonprofits and social enterprises to empower ladies.

39. Host a Facebook Live.

Facebook Live is a local function that permits you to broadcast real-time video to your web page and newsfeed. While you may definitely emulate a Facebook reside with Facebook posts, reside video provides you the distinctive alternative to construct belief along with your viewers with interactive two-way conversations. Your viewers can ask questions within the feedback, and you may verbally reply utilizing their identify and generate a well-recognized relationship.

40. Promote different social channels.

While there’s some overlap, most social media platforms have completely different viewers demographics. Share hyperlinks to your different accounts in your Facebook profile as a option to drive engagement and acquire followers on all of your accounts.

41. Share content out of your different Facebook profiles.

Some corporations have a number of Facebook profiles that correspond to completely different segments of their enterprise. If that is you, share content out of your different Facebook profiles to your most important profile web page to make your viewers conscious of the various kinds of content it’s a must to supply.

The instance under is from Google’s most important profile web page sharing content from the Google Small Business profile web page.

Google's Facebook page reposting a video post from the google small business Facebook page

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All-in-all, leveraging the tips about this listing will make it easier to create an attractive Facebook enterprise web page that your viewers visits to study extra about what it’s a must to supply and develop a relationship with  your organization.

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