For a very long time, Instagram stumped entrepreneurs for firms that didn’t have a model that simply translated into visible imagery.

If you didn’t have a bodily product or interesting aesthetics, it was straightforward to really feel just like the platform wasn’t one your model wanted to fear about. But it’s turning into more and more tough to ignore Instagram in your social media technique.

Luckily, it’s additionally turning into more and more straightforward to create content for the platform, even when your brand isn’t one you’d suspect to thrive on such a visible app.

Because it’s not only a platform for footage, it’s more and more the place individuals go for nearly every thing, even news.

Between the most recent options added to the platform and the person traits they’ve enabled, it’s by no means been simpler to give you an Instagram advertising technique for a “non-visual” model.

This is very the case while you’re already creating content for different channels since a few of the hottest and fascinating traits proper now are excellent for repurposing content.


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Let’s take a look at how.

1. Summarize Long-Form Content in Instagram Carousels

Let’s speak about Instagram carousels first.

After all, that’s the place they fall on the chart of Instagram’s most engaging post types.

Carousels are an ideal means to share longer-form written content you’ve created for different platforms, like weblog posts, podcast present notes, ebooks, and emails.

How you’ll need to go about this will depend on whether or not you’re creating native-only content, or attempting to additionally drive individuals to the unique content.


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If you’re making a native-only carousel for Instagram, you may summarize every part of the longer type content in 1-2 slides every, and use the caption to introduce all of it and get individuals hooked sufficient to swipe by means of.

Then, on the final facet, use a CTA to drive engagement like feedback, shares, and saves.

If you’re making a teaser for the unique piece of content, you may pull a few of the most interesting quotes or nuggets of information for individuals to swipe by means of.

Then, you need to use a CTA on the final slide to drive individuals to go to the total content.

2. Curate a Series of Posts Into an Instagram Guide

Another means to make the most of longer-form written content is by curating Instagram Guides.

Originally created as a means to share dependable public well being data round COVID-19, the characteristic is quietly being rolled out to all customers.

I’ve at all times been a fan of repurposing blog posts right into a collection of Instagram captions, however there was no means to hyperlink them collectively as a collection, aside from merely saying so within the captions. This modifications with Instagram Guides.

Guides allow you to gather your previous posts right into a scrollable sequence to share by itself. They have shareable URLs, could be shared to tales and the feed, and dwell in a devoted tab on person profiles.

So now while you break down each blog post section into its personal Instagram caption, you need to use this characteristic to roll them again up once more. This lets customers simply get the entire story or piece of content with out leaving the platform.

3. Resize YouTube Videos for IGTV

While IGTV isn’t as new of a development as data carousels and guides, I’ve nonetheless observed numerous manufacturers hesitant to soar into it, even once they’re creating video content on different platforms like their web site, Facebook, or YouTube.

To proceed to try this in 2021 is to ignore a reasonably fast win.

It’s easy and simple to trim and resize a video to make it IGTV-friendly, particularly with instruments like templates for enhancing software program or instruments devoted to social movies, like Kapwing. You may even use your YouTube video description because the IGTV caption and add it out of your pc.


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Once you’re employed it into your larger system, it takes little further time.

In addition Instagram’s algorithm loves surfacing IGTV movies, and the customers on the opposite finish of that algorithm are hungry for video content.

It’s a win for all sides.

4. Screenshot Your Best Tweets

Next up, don’t neglect to screenshot your best tweets.

And if you happen to’re not on Twitter but, think about tweeting your finest quotes.

There are even design templates that allow you to create quote graphics that seem like tweets, with out having to ship an precise tweet.

Choose whichever possibility feels easiest for you.

For causes I nonetheless don’t actually perceive, quotes shared as screenshots of tweets have a tendency to carry out higher on Instagram than sharing the identical quote in a unique picture fashion.

(It even led to a great joke from Twitter’s own Instagram.)

If you’re creating written content for Twitter, that makes repurposing for Instagram content extremely straightforward.

Some individuals (myself included) like to “fancy them up” with an on-brand background photograph or picture, however that’s not even crucial.


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All you want to do is screenshot.

5. Create Video Teasers & Clips

In addition to posting total YouTube or longer-form movies on IGTV, you can even use the identical instruments and workflow to create shorter clips that promote the total piece.

This permits you to get a number of Instagram posts from one YouTube video.

Like breaking apart textual content posts right into a collection of Instagram posts, this permits you to create collection of posts that every concentrate on one particular speaking level out of your bigger video.

6. Create Story Highlights of Your Best Instagram Content

My closing Instagram repurposing tip will get a bit of meta.

In addition to sharing content from different platforms to your Instagram feed, be sure to additionally share every thing out of your Instagram feed to your Instagram Stories.

It’s suspected that many customers spend extra time tapping by means of tales than scrolling the feed, so this helps them see your feed content.

What’s extra, when you share one thing to your tales, it can save you it in a Story Highlight in order that it lives on the high of your profile as evergreen content.

story highlights example

This is a good concept for any foundational content or collection, together with curating your Instagram content into completely different classes for customers to browse.


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Make Instagram Easy

Beautiful and aspirational photos – what as soon as made Instagram advertising out of attain for therefore many people – have gotten a much less necessary a part of the platform, making extra room for helpful multimedia and fascinating data.

You’re already placing a lot effort into creating simply that for different platforms and web sites.

So why not share them the place your prospects are spending an increasing number of time?

It simply is sensible to make repurposing for Instagram a precedence.

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Image Credits

All screenshots taken by creator, December 2020

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