Never waste time attempting to consider a subject when you ought to be writing!

I can’t consider something to write.

Sound acquainted? Of course it does. It’s one of many high causes our clients give us for letting their e-mail advertising and marketing flatline. They simply run out of concepts or matters to write about.

Even professional writers provide you with main e-mail block. Ann Handley, co-founder of Marketing Profs and the favored guide “Everybody Writes,” solely despatched two emails to her subscribers in 2017. (In truth, the dearth of communication was her catalyst behind revamping her whole publication technique.)

But when your emails stall, you possibly can’t make connections along with your subscribers. You can’t promote. You can’t collect suggestions out of your viewers. You’re leaving cash on the desk!

Never waste time attempting to consider a subject when you ought to be writing. Here are 8 brainstorming methods that can show you how to create a listing of matters for future emails.

Quick Notes on Brainstorming

First issues first: Let’s go over a couple of fast notes re: brainstorming.

  1. Coming up with concepts in your content is critical, however don’t get too caught up on producing the right thought instantly. If you’re too important, you received’t get something written down. You by no means know what a random phrase now may make you consider later. Keep a optimistic mindset and be open to any and all concepts.
  2. Don’t fear an excessive amount of about following the foundations. Brainstorming is all about creativity and discovering no matter methodology works greatest for you. While one particular person may do effectively with a structured brainstorming course of, one other may thrive with a free, free-flowing thought session.

The vital factor to keep in mind about brainstorming concepts in your e-mail campaigns is that you just’ll need to keep open-minded all through your course of . . . no matter what that appears like.

Next, let’s begin taking a look at a couple of particular brainstorming methods you possibly can strive to get the concepts flowing.

Brainstorming Techniques for Stellar Email Ideas

Brainstorming Technique #1: Word Association

Start with one or two phrases associated to a broad subject, and write down something they make you consider. Let your inside editor relaxation for a bit and simply jot down no matter concepts and phrases come to thoughts. If you need assistance, strive a device like Visuwords to get the method going.

Don’t overthink issues or fear about explaining how the phrases are associated (a minimum of proper now.) Instead, let the concepts circulate and see what attention-grabbing ideas naturally come up.

Image supply: Search Engine Land

Brainstorming Technique #2: Mind Mapping

This is an analogous idea to the phrase affiliation method. Start with a phrase within the center and draw strains outward to the concepts that phrase sparks. Mapping helps you visually course of your concepts and determine which of them are the strongest.

Mind Mapping Brainstorm Techniques

Image supply: CoSchedule 

Brainstorming Technique #3: The Medici Effect

If we are able to work out how issues are related, generally we are able to borrow options or concepts from one other area to clear up our personal issues. Look for parallels across the points you’re going through in several areas — like your private life or at work.

For instance: Did you lately overcome a problem at work that taught you a lesson or supplied some new perspective on a difficulty? How are you able to share that have as a narrative that will assist your viewers with their largest ache level? You might need come to an answer that may make for an excellent e-mail marketing campaign.

Brainstorming Technique #4: Blind Writing

Just. Don’t. Stop.

You don’t want a plan of assault or an overview for this — simply put phrases on a clean web page, it doesn’t matter what they’re. You by no means know what’s going to spark an thought, and writing something is step one to writing one thing good.

Set a timer and problem your self to hold writing for nevertheless lengthy you need. You could also be shocked how a lot you will get down on paper in a brief window of time.

Brainstorming Technique #5: Challenger

Make a listing of your assumptions (about your clients, your content, your format, and many others.) after which problem them one after the other. You may assume you already know the easiest way to do one thing, however we don’t make progress by by no means questioning issues.

This can also be why break up testing emails is so vital. You might imagine one topic line will carry out higher over one other, however with out testing, you by no means actually know.

Related: FREE Course: Learn How to Write Better Emails

Brainstorming Technique #6: SWOT Analysis

Create a table to assess the strengths, weaknesses, alternatives, and threats (SWOT) to your present method to e-mail content. This helps you see your course of in a extra analytic approach and logically determine if there’s a simpler approach to write, share, and educate.

As you full your SWOT evaluation, make sure to see what your foremost opponents are doing and make notes on how chances are you’ll (or might not) be measuring up along with your present method.

SWOT brainstorming techniques

Image supply: Wordstream

Brainstorming Technique #7: Turn to Your Readers

Conversations along with your subscribers can lead to a treasure trove of e-mail concepts. Ask your subscribers questions and take a look at to discover out as a lot details about them as doable. What do they really need or want from you? What are their largest obstacles, targets, or foremost ache factors?

Your subscribers’ suggestions might be immensely useful to what you are promoting. You can use it to write your subsequent e-mail, and different kinds of content like weblog posts, movies, and social media posts. You also can take it a step additional by utilizing the suggestions to accurately place your product, encourage loyalty, and/or develop all-new merchandise.

Brainstorming Technique #8: Start with the Subject Line

Set a timer for five minutes. Then, provide you with a listing of topic line concepts that you’d completely open in the event that they hit your inbox.

Ask your self questions like:

  • What’s the important thing level on this e-mail {that a} subscriber could be keen to know extra about?
  • Did I write about one thing within the e-mail that may shock the reader?
  • What do readers want to know proper now?

The topic strains you write might even spark some all-new content concepts.

Related: Your Guide to Writing the World’s Best Email Subject Lines

Brilliant Email Ideas, Time After Time

Consistently sending emails is a superb approach to hold subscribers engaged, however strive not to neglect that nobody desires to open an e-mail that doesn’t even have any new or helpful data. Having a relentless provide of recent e-mail concepts retains you from getting marked as spam and despatched to the junk mailbox, by no means to be opened once more.

On an everyday foundation, brainstorm new matters via these totally different approaches and hold a swipe file of your greatest and brightest concepts. You’ll by no means hit a bottleneck in concepts for e-mail campaigns once more.

Ready to begin sending killer emails to your listing? Then join AWeber Free at the moment!

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