Plus, get a 7-step electronic mail marketing campaign to plan Black Friday and Cyber Monday emails that drive gross sales.
By Kelly Forst October 13, 2020
Black Friday consumers spent a complete of $7.Four billion on-line in 2019 — topping the previous year by $1.2 billion!
Meanwhile, Cyber Monday consumers spent 20% extra in 2019 than they did in 2018, with gross sales topping $9.Four billion spent on-line.
But with the uncertainty of the Coronavirus, we may even see these numbers develop much more as customers select to buy from the security of their properties. So how are you going to money in on all this vacation spending?
A Black Friday electronic mail marketing campaign (and/or Cyber Monday electronic mail marketing campaign) is an effective way to money in on all this spending. However, with hundreds of emails to compete in opposition to, it may be tough to get your viewers’s consideration.
With these Black Friday and Cyber Monday electronic mail advertising suggestions, you’ll you should definitely stand out contained in the inbox.
7-Step Black Friday and Cyber Monday Email Campaign
Planning your Black Friday and Cyber Monday emails doesn’t must be tough. Consider this 7 electronic mail marketing campaign as a place to begin for what to ship and when.
Email #1: Send your Black Friday “teaser” electronic mail.
Tease your promotion with a “preview” electronic mail despatched out three days* earlier than Black Friday. Let your subscribers know one thing large is coming — however don’t inform them what.
Email #2: Send a countdown electronic mail.
The night time earlier than your promotion goes reside, ship a 12-hour countdown electronic mail to your viewers. (The anticipation!) You can schedule this forward of time inside your AWeber account.
Don’t have an AWeber account but? Sign up for AWeber Free and get your Black Friday and Cyber Monday emails scheduled!
Email #3: Launch your promotion.
Send your promotion — whether or not it’s a coupon code that provides your subscribers a sure proportion off their buy, a free present with their buy, or a particular giveaway for the primary 200 prospects who buy — on Black Friday.
Email #4: Resend your promotion.
Not all of your subscribers will interact together with your electronic mail. That’s okay: Their inboxes are flooded on Black Friday with offers. That’s why I like to recommend resending your message to anybody in your checklist who didn’t open or click on later within the day.
Email #5: Pre-Cyber Monday electronic mail.
Planning to take benefit of the entire vacation purchasing weekend? Consider sending your subscribers a heads up that you’ll be providing one other (or a good sweeter) deal, particularly in the event that they missed your Black Friday sale.
Email #6: Day-of Cyber Monday electronic mail.
Send your Cyber Monday promotion. Position this as a chance for subscribers who might have missed your Black Friday promotion to take benefit of.
Email #7: Post-promotion electronic mail.
With AWeber, you may “tag” subscribers that go out of your promotion emails and hit a sure web page of your web site. The subsequent day, ship that group of subscribers that made it to a sure product web page or the checkout — however by no means ended up making a purchase order — a observe up electronic mail.
Let them know the product continues to be out there, reiterate the advantages of buying, and inform them that you just’ll prolong the promotion one other few hours only for them!
Examples: Black Friday Emails
The Short & Punchy Black Friday Email
There’s no easy reply to the correct electronic mail size, however on Black Friday, there’s. Keep your content transient. Your subscribers’ inboxes are stuffed with different emails. They’re busy quite a few gross sales and on-line purchasing.
So get straight to the purpose. Describe your sale and hyperlink off to your web site.
For instance, see how mattress firm Casper does this of their Black Friday electronic mail beneath.
The “Straight-to-the-Point” Black Friday Email
Your most essential data (a.okay.a. the low cost or deal you’re providing) must be close to the start of your Black Friday electronic mail. Consider together with it within the headline of your electronic mail.
Code School, an internet training platform, describes their low cost in a quick and daring headline, making it easy for subscribers to see precisely what the provide is.
The Visual Black Friday Email
Another solution to enhance your click-through charges on Black Friday? Display your product photographs inside your emails.
If a subscriber sees one thing that catches their eye, they’ll be more likely to click on in your call-to-action button.
Crossnet, an outside volleyball-like sport, created a visible electronic mail that reveals off their product in a enjoyable approach.
You may additionally need to add movement to your emails with GIFs. We created FREE GIFs you should utilize in your emails. Download them right here.
Kidly, a kids’s toy and clothes firm, created a GIF for one of their Black Friday emails. It’s enjoyable — which matches their model — and seasonal. The headline and picture work collectively to create a stand-out electronic mail.
The “Last Call” Black Friday Email
Create urgency by informing subscribers that your sale ends quickly. In his guide Persuasion, best-selling writer and psychology professor Robert Cialdini explains that urgency is a psychological set off that encourages folks to behave.
Blenders Eyewear creates a way of urgency of their Black Friday electronic mail copy beneath.
Cyber Monday Email Examples
Below are just a few of our favourite Cyber Monday electronic mail examples. Use them as inspiration to create your individual electronic mail advertising marketing campaign with AWeber this Cyber Monday.
The Engaging Cyber Monday Email
Chubbies supplied a brand new free present — like duffle baggage, blankets, hats, and extra — each hour of it’s Cyber Monday occasion through electronic mail. If you acquire a product on their website, you’d obtain that hour’s free present alongside together with your buy.
The marketing campaign saved folks coming again to their inbox hour after hour to take a look at which free present can be unveiled subsequent.
The “Bundled Products” Cyber Monday Email
Digital marketer and coach Melyssa Griffin helps bloggers and entrepreneurs develop their audiences and incomes. For Cyber Monday, Melyssa bundled all her on-line programs collectively for a improbable deal.
Bundling or packaging sure merchandise could make the promotion really feel bigger and extra impactful than giving a reduction for every separate merchandise.
The “No Sale” Cyber Monday Email
Remind your prospects of how good they at all times have it! That’s what Everlane did with their “No sale here” electronic mail. In this electronic mail, they referred to as out the truth that their costs are already 50% decrease than most retailers, day in and day trip.
The “Exclusive Offer” Cyber Monday Email
Motivational speaker and coach, Lewis Howes, centered on “exclusivity” for his Cyber Monday deal. He performed up all the advantages of being half of the elite, members-only program and supplied a major low cost on his month-to-month teaching program.
Get FREE Black Friday and Cyber Monday electronic mail templates!
To provide help to put together for a busy vacation purchasing season, we put collectively a free Black Friday electronic mail template, Cyber Monday electronic mail template, and Black Friday touchdown web page templates so that you can use. Get the free templates and begin planning your Black Friday and Cyber Monday electronic mail campaigns as we speak!