Instagram’s recognition is rising. The Instagram group counts 1.16 billion active users and this platform is believed to stay the fastest-growing social media community with highly-engaged customers.
As specified within the recent report on social media marketing, 500 million customers entry Instagram every day, 64% of those individuals are below 34 years, and 72% of Millennials are lively on the platform.
With the recognition of Instagram, client purchasing habits have modified quick. As a visual-sharing platform, Instagram has turn into an ideal market for patrons to find and analysis new merchandise. In reality, 83% of Instagrammers uncover new services or products in-app.
With the introduction of Instagram purchasing, when companies can arrange Instagram outlets, add product stickers and tags, and supply clients with in-app checkout, Instagram has robust potential for eCommerce companies of all sizes.
But right here’s the deal:
According to the most recent official Instagram statistics as of November 2017, 25 million businesses use Instagram for enterprise promotion. Not solely do massive eCommerce manufacturers like Nike (129M followers) or Victoria’s Secret (68M followers) promote their merchandise in-app, but in addition numerous small companies take advantage of out of Instagram eCommerce.
Simply put, Instagram has turn into a aggressive social media platform which implies eCommerce companies ought to showcase their creativity to chop by way of the noise.
Luckily, the answer is straightforward but efficient: Instagram movies assist to drive eCommerce gross sales.
Why it is best to create Instagram movies to drive eCommerce gross sales?
Video content is the way forward for content advertising and marketing. The consideration span is getting shorter, so it’s no marvel that dynamic movies preserve the viewers engaged.
When it involves Instagram, one research has discovered that time spent watching movies on Instagram is rising by 80% 12 months over 12 months and the variety of movies produced per day has elevated by 4X since 2019.
Moreover, 70% of marketers plan on growing their use of Instagram movies.
So, what’s the secret behind the recognition of Instagram movies? Here are the highest three explanation why entrepreneurs lay a wager on Instagram movies:
- Users desire movies to different forms of content: In the previous couple of years, buyer content preferences have modified. Today, 59% of internet users demand extra video content from manufacturers. When you function movies, not solely are you able to enhance buyer satisfaction, however you can even enhance Instagram engagement.
- Videos assist clients study extra about your product: There’s an ideal number of video varieties–explainer, demos, how-tos, promo movies, and so forth. This means each enterprise can create an Instagram video that helps their target market study extra in regards to the product and due to this fact flip viewers into clients.
- Online customers need to see merchandise in motion: When shopping for merchandise on-line, clients can’t check out objects earlier than receiving them, so many individuals have doubts whether or not the chosen merchandise can match them or not. Dynamic movies present merchandise from all sides which helps potential clients make the suitable buy choice.
Now that you understand the significance of Instagram movies for the eCommerce enterprise, let’s discover out what forms of movies you’ll be able to publish on the platform.
Types of Instagram Videos You Can Post
Here are 5 social media video codecs that work on Instagram:
- Video posts
- Instagram Stories
- Instagram Reels
The video size on the platform varies from Three seconds to 60 minutes which implies each enterprise can discover the suitable Instagram video kind to realize their enterprise objectives.
As you’ll be able to see, each massive and small manufacturers can discover the suitable Instagram video format for his or her enterprise wants and desires. To encourage your video content creation course of, listed below are 9 Instagram video concepts that drive eCommerce gross sales. Let’s dive in!
1. Show off a wide range of merchandise
No matter what merchandise you promote, whether or not you’re employed within the vogue, cosmetics, or athleisure trade, exhibiting off a wide range of your merchandise with Instagram movies is a good thought to spark curiosity in your model, appeal to new clients, and retain present ones.
Look: 72% of customers would quite use a video to find out about a product.
Product movies assist individuals study extra about your objects throughout different stages of awareness, whether or not potential clients don’t know something about your organization, or they know and even belief you.
For instance, if you wish to unfold the phrase about your new assortment on Instagram, it’s a good suggestion to study from GAP. The firm created an enticing Instagram video that demonstrated completely different objects for males, girls, and youngsters:
To preserve a deal with a particular product, you’ll be able to dedicate your Instagram video to it. Just like G-Star Raw did it in honor of its unique assortment:
The smartest thing? All Instagram video codecs–Stories, video posts, Reels, or long-form IGTV movies–will work properly for exhibiting off your merchandise with movies. This means companies of all sizes can create product movies that meet their advertising and marketing price range.
Pro tip: It’s no secret that sound tells the viewers how they need to really feel about watching a video, so it’s a good suggestion to incorporate related royalty-free audio files to your Instagram video and due to this fact add depth to visible content.
2. Announce a product launch
Planning a brand new product launch is essential for eCommerce companies, however selling your launch is essential, too. The extra individuals find out about your new product, the extra potential clients you’ll be able to purchase.
So, wouldn’t it’s nice in case you may trigger a buzz round a brand new product launch?
Another Instagram video thought that drives eCommerce gross sales is to announce a product launch with movies.
To create a way of urgency and encourage your viewers to save lots of the date, it’s a sensible thought to create brief Instagram Story movies. Moreover, you’ll be able to embrace a reminder in your Story so that viewers may get a notification as soon as your product turns into out there on the market.
Check out how Adidas Originals did it:
Here’s one other instance of this technique in motion from vogue Instagram influencer Lizzy. She teamed up with Boozt to attract consideration to its new product launch with the animated Instagram submit:
Lizzy made a transferring image which helped to liven up her photographs with out spending a lot time or effort. To flip your photographs into eye-catching animations, use a video modifying software like Motionleap (out there for iOS and Android).
Whether you’re a small enterprise with a restricted price range or a giant firm that desires to face out from the gang, it’s one other easy but efficient answer for saying your product launch with video content.
3. Run Q&A dwell session with area of interest specialists
When it involves on-line purchasing, clients do analysis to verify that the chosen merchandise can match them properly. In reality, 93% of people learn on-line opinions earlier than shopping for merchandise. Why? Customers have questions on your product, irrespective of how widespread it’s.
To ease the apprehensive minds of potential clients and seize their consideration, it’s an ideal thought to arrange and run Q&A dwell classes with area of interest specialists who can reply all questions in real-time. And the most effective half? You can now save Live movies to IGTV! So, even when your clients find yourself lacking the Live session you’ll be able to at all times reshare the content or submit a Story asking them to check-out the saved video to know extra about your product.
Before working your Q&A dwell session, create an Instagram submit with all of the details about your on-line occasion to inform your followers about it upfront. Here’s an instance from Adidas:
Here are a number of tips about tips on how to put together in your Q&A session:
- Ask your viewers for questions they’ve about your product
- Find a related area of interest professional who can signify your organization in a optimistic gentle
- Repurpose your FAQ web page for dwell stream
- Announce your dwell stream upfront
- Hire a social media moderator who can preserve observe of all questions through the stream
4. Tell about your time-limited supply
Most entrepreneurs would agree that the easiest way to drive eCommerce gross sales is to share a time-limited supply. One report says that 56% of social media users observe manufacturers on platforms to find out about promotions or provides. This means your followers need to get promotions on Instagram and it stimulates them to turn into paying clients.
The finest strategy to promote your time-limited supply is to create Instagram Stories movies that create a way of urgency. Moreover, vertical movies are extraordinarily widespread amongst customers.
Research on vertical videos says that vertical movies have a 90% increased completion charge in comparison with horizontal ones as smartphone customers maintain their telephones 94% of the time vertically.
Still, not satisfied? 500 million individuals create or watch Stories every day and 1 in 5 Instagram Stories generates a direct message from a possible buyer.
For occasion, Feroldis created an Instagram Story video to speak about its one-day sale and shared an unique promo code to track leads with ease.
What is extra, Instagram Stories have completely different options like product stickers or clickable hyperlinks that assist eCommerce companies convert engaged viewers into clients.
For instance, you probably have a shopping cart on your website, you’ll be able to add a hyperlink to the related touchdown web page the place your followers can study extra about featured merchandise and purchase them with out leaving the app. Win-win!
5. Ask Instagram influencers to do product assessment
As you understand, fashionable clients learn on-line opinions earlier than making a purchase order choice.
So, wouldn’t it’s nice if individuals may depart their buyer suggestions on their Instagram profiles?
Working with Instagram influencers, you’ll be able to ship your merchandise for assessment so that collaborators can take a look at them out and share their real ideas.
Featuring influencers in your movies helps to extend natural attain and drive eCommerce gross sales as 70% of people belief the opinions of influencers as a lot as their family and friends.
Here’s an instance of product opinions from one Lulus ambassador:
By working with vogue influencers who’ve over 10okay followers, not solely are you able to increase model consciousness, you can even ask the influencer to incorporate a clickable Story hyperlink which can assist drive web site site visitors and switch engaged viewers into clients.
6. Feature video buyer testimonials
With a wide range of merchandise on the market, model loyalty and belief are key components that encourage clients to purchase from you. As a consequence, eCommerce companies attempt to present their Instagram followers with social proof.
If your clients share their ideas in your merchandise, that’s nice. This means you’ll be able to flip clients into model advocates and create participating video buyer testimonials to extend model loyalty and belief.
Let’s check out Soul Cycle. To create video buyer testimonials for its IGTV channel, the corporate seems for loyal clients who’re prepared to speak about their buyer expertise after which uploads the movies to their Instagram profile.
To provide help to discover the suitable loyal buyer who can turn into your subsequent video testimonial star, use a CRM software because it means that you can collect buyer info from all advertising and marketing channels.
Alternatively, you can even gather buyer photograph opinions and switch them into dynamic movies, similar to Frank did it:
7. Upload a product tutorial
When it comes to creating buy choices, individuals at all times select merchandise that can clear up their issues.
To persuade your followers to purchase from you, it’s essential to indicate tips on how to make the most of merchandise with product tutorials. 73% of people usually tend to make a purchase order after watching an academic video.
There are some ways to function your merchandise in tutorial movies. For instance, one jewelry marketing guide suggests importing product tutorials and J&CO Jewelry is a good instance of this technique:
But in case you promote cosmetics, it’s an ideal thought to create product tutorial movies that can educate your target market on tips on how to use them for max impact. For instance, Kiehls labored with magnificence influencers to create movies that signify the most effective merchandise for every season:
8. Share the product creation course of
Living within the period of brand name authenticity, clients need to have a look behind the scenes and see individuals who assist to create their favourite merchandise. Thus, product creation course of movies are extraordinarily widespread amongst customers.
Not solely do these movies inform extra about your organization and its values, however in addition they assist to attract consideration to your model, increase consciousness, and enhance model belief.
An instance? In honor of its collaboration with Simone Rocha, H&M made an Instagram video submit the place the style designer shared her ideas on the creation course of:
Not solely did H&M tag Simone Rocha of their video submit, however in addition they used their model hashtag to unfold the phrase in regards to the assortment and generate extra video views.
Here’s one other instance of this technique from Shop. The firm made an Instagram Reel video with the Paper & Clay founder who confirmed the method of making mugs to boost model consciousness.
Since Instagram Reels are restricted to 15 seconds in size, corporations get a possibility to create brief but participating movies that can seem on the Instagram discover web page and due to this fact attain a wider viewers.
9. Showcase merchandise with Instagram video advertisements
No matter how widespread your eCommerce model is, not all of your clients observe your model on Instagram. The best and the quickest strategy to attain a wider viewers is to run Instagram advert campaigns.
But if you wish to convey your online business to the subsequent stage and drive eCommerce gross sales, contemplate creating video advertisements as they help you inform extra participating model tales.
To create unforgettable Instagram Story ads, study from Reserved. The firm collaborated with widespread Instagram influencer Kylie Jenner to interact viewers in conversations by together with an interactive ballot sticker to their Stories.
It’s confirmed that eCommerce quizzes boost sales, so, the above-mentioned marketing campaign is a good instance of Instagram video advertisements that exhibits off a wide range of merchandise and turns viewers into clients.
Another good way of utilizing movies in advert campaigns is to create carousel advertisements to inform your model story. You can add as much as 3 Instagram Stories in the sort of advert format to inform your model story. Check out how Lacoste used its advert placement to spark curiosity of their bedding assortment:
The sum up
Instagram purchasing is booming, so the platform has turn into an ideal advertising and marketing platform for eCommerce companies that need to drive extra gross sales. If you employ Instagram movies for selling your online business, you may get to the subsequent stage as clients crave movies from manufacturers they observe on social media.
Obviously, the competitors is excessive on the platform, however there are a number of Instagram video concepts that help you showcase your merchandise, spark curiosity in your model, and switch viewers into clients.
What is extra, there’s no want to rent costly video entrepreneurs to create beautiful movies in your Instagram profile. So, check out the record of those Instagram video concepts and create movies that go well with your online business. After all, Instagram movies are the way forward for content.
Val Razo is a contract SMM advisor with 7+ years of expertise who helps small and medium companies. Val firmly believes that Instagram has nice gross sales potential, so she recommends each massive and small manufacturers to make use of this platform for enterprise development. Follow her on Twitter to remain tuned for extra.