Learn how she created a 30-day e mail problem and grew her listing by over 110%

Dogwood Adventure Play is a magical place for Dogs. Founder Katie Guastapaglia affords canine coaching, strolling providers, and personal safe fields that embrace journey play gear and a sensory backyard with dog-friendly vegetation. 

Due to social distancing guidelines, Dogwood Adventure Play had to pivot their enterprise after they may now not supply their canine coaching providers in particular person.

While different companies transitioned to paid on-line applications, Dogwood Adventure Play didn’t really feel this was an excellent possibility. They had a small, disengaged e mail listing, which might make it tough to promote a web-based program.

Guastapaglia knew she wanted to give you a artistic answer to stand out within the inbox and construct her listing. So she determined to create a 30 Days of Dogwood Challenge to assist her viewers practice their canines and preserve them lively throughout COVID-19.

Her new e mail problem was an enormous success, rising her e mail listing by 110% and incomes common open charges of 70%. Armed with a extremely engaged, bigger e mail listing, her enterprise now sells a web-based expertise bundle — Scentventure a brand new on-line canine coaching program.

Learn the easy steps she took to create her e mail problem and see the methods she used to get a median open price on her emails of over 70%.

9 methods to develop your e mail listing and enhance e mail engagement.

Strategy 1: Test out an idea by focusing in your viewers’s ache level.

Dogwood Adventure Play has two prospects: canines and their homeowners. During the lockdown, Guastapaglia realized that canines wanted to preserve shifting regardless of being in a restricted house, and their homeowners wanted a construction to present actions for his or her canine. 

So she centered on the ache factors her prospects had been experiencing and created a free 30 Days of Dogwood Challenge to assist her prospects and develop her listing.

She used an AWeber join kind on her weblog to promote the free problem and gather e mail subscribers.

30 Days of Dogwood Sign Up Form

Strategy 2: Consider making a theme to make it entertaining.

To make her content extra entertaining  for people, Guastapaglia creates a brand new theme each month for her e mail problem. For April, she used an Easter egg hunt theme.

Club Dogwood email

Strategy 3: Include extra useful content together with your emails.

 For the 30 Days of Dogwood Challenge, every e mail accommodates hyperlinks to content hosted on Guastapaglia’s web site for customers to full their problem.

If you create your personal e mail problem, your content doesn’t want to be elaborate. In her problem, Guastapaglia consists of easy PDFs her viewers can obtain,  shares video on YouTube, and connects together with her viewers on Facebook Live and webinars. All of those instruments are cheap and straightforward to use.

30 Days of Dogwood guide

Strategy 4: Create a reward system for engagement.

In the 30 Days of Dogwood Challenge, members are inspired to share their problem successes for a reward.  

To make it straightforward for customers to submit their successes, Gustopaglia created a personal Facebook group.

Dogwood Wags point image and details

Strategy 5: Add bonuses that permit you to join instantly together with your viewers.

Consider including a bonus that lets your viewers join with you. For the 30 Days of Dogwood Challenge, Guastapaglia invitations her viewers to be part of her on a webinar so members can ask her questions instantly and focus on the coaching and challenges in higher element. She even features a pop quiz on the theme of the month to preserve the occasion entertaining.

Dogwood webinar invite

Strategy 6: Give subscribers a number of alternatives to have interaction together with your content by sharing it greater than as soon as.

At the underside of her problem emails, Guastapaglia consists of hyperlinks to her earlier YouTube video challenges to remind subscribers of previous content and to give them one other alternative to take part in the event that they missed a problem.

AWeber permits you to construction your emails nonetheless you’re feeling will most profit your viewers.

Guastapaglia has discovered {that a} roundup on the backside of the e-mail works nicely for her and her viewers.

Roundup email example

Strategy 7: Cater your e mail content to your viewers’s distinctive wants.

Everyone learns in a different way, so Guastapaglia consists of multimedia choices in her emails: written content, movies, and duties to do off-line. 

 “I think it’s the best way for people to learn. To give them options based on their learning style. There’s hopefully something for everybody,” says Guastapaglia.

Strategy 8: Personalize your e mail content.

Another technique Guastapaglia makes use of to get excessive open charges is including subscribers’ first names to the emails they obtain. She alternates between personalizing the topic line and the physique of the e-mail. She solely makes use of personalization in emails which might be significantly necessary in order not to dilute the affect. 

 “I love using the customizable field to drop somebody’s name in the email. I have found my open rates are better when you can do that. it really makes a difference,” says Guastapaglia.

Dogwood email

Strategy 9: Vary frequency primarily based on the circumstance.

During the peak of COVID-19 and when Guastapaglia was testing out her free 30-day Challenge product, she emailed her contacts day by day. She felt individuals wanted her help much more, and she or he was attempting to assist everybody by the disaster.

Connect with your personal viewers and begin rising your e mail listing right now!

In your AWeber account you’ll get all the things you want to develop your personal enterprise on-line — together with join types, newsletters, and touchdown pages. 

Start your 30-day free trial today.

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