The Amazing Selling Machine (ASM) was each the most effective funding I’ve ever made and the scariest one I’ve ever made. 

On the one hand, it’s actually a step-by-step blueprint to scaling your Amazon FBA enterprise to 7-figures together with teaching calls and the world’s greatest FBA neighborhood. My Amazon FBA enterprise is doing nicely over six-figures now and I owe most of that to Amazing Selling Machine.

On the opposite hand, it’s very costly. Oh, and that you must have cash to pay for stock and different software program.

I’ve used this course and toolset for two years, together with the latest model – ASM  11. In this Amazing Selling Machine 11 overview for 2020 I’ll cowl:

  • What is the Amazing Selling Machine?
  • An insider look into the latest model
  • ASM pricing and money-back assure
  • The individuals behind the scenes
  • My story and the way ASM has made an enormous distinction (nevertheless it won’t work for everybody)
  • The execs and cons
  • Alternatives to ASM 11
  • Just a few success tales

So seize some espresso, shut all your different ASM overview tabs (RIGHT NOW), and prepare to take a deep dive.

WARNING: Most different evaluations I’ve learn had been about ASM X. That course is not out there. Make certain you’re studying an up to date overview or you’ll get the fallacious info!

What is the Amazing Selling Machine? 

ASM case study

The Amazing Selling Machine (ASM, for brief) is the world’s hottest Amazon FBA coaching course. It consists of an 8-week on-line coaching course, non-public mentorship program (together with teaching calls), worldwide neighborhood of sellers, and personal useful resource vault all designed to show new sellers how you can develop a profitable Amazon FBA enterprise from the bottom up with no prior expertise.

It takes the arduous work and uncertainty out of beginning your individual eCommerce retailer by strolling you step-by-step by constructing a profitable Amazon FBA enterprise. Including:

  • Product choice and analysis
  • Evaluating suppliers and ordering stock
  • Building your individual model and personal label from scratch
  • Writing high-converting Amazon listings
  • Launching merchandise
  • Marketing your merchandise and driving visitors
  • Scaling to seven-figures and past

In idea, even somebody with little to no prior enterprise expertise might use the ASM course to construct a six and even SEVEN-FIGURE Amazon enterprise. I’ve and so have others:

Amazing Selling Machine results from community

I’m not saying that you just’re assured to make tens of millions simply from shopping for the course. Far from it. I labored my ass off and invested cash in my enterprise past the worth of the course.

Is it price each penny? For lots of people, YES. For some, no. I’ll get to all that in second, I simply wish to speak concerning the names behind the course proper fast…

Who’s behind the course?

ASM founders Jason Katzenback and Matt Clark

Amazing Selling Machine was based in 2012 by Jason Katzenback and Matt Clark, 2 eCom giants which have constructed a number of 7 and even 8-figure companies.

Mike McClary and Rich Henderson educate this beast (with a particular look from Dan Ashburn), and I personally love their instructing type. Everything is easy, easy, and taught as when you’ve got zero prior information (Key to success).

John is a philanthropist and serial entrepreneur that claims to have generated $120 million in sales for his corporations. Matt is former power buying and selling analyst-turned eCom entrepreneur who was accepted into Harvard (Then dropped out to proceed beasting at

That’s about all I find out about these 2 – apart from they’re each approach smarter than me.

How Does it Work (What’s Included within the Amazing Selling Machine?)

I discussed it briefly earlier than, however let me simply cowl the fundamentals of what’s included within the ASM course.

The core of Amazing Selling Machine consists of:

1. The 8-Week Course 

Over 100 easy-to-digest video classes with insider info on every thing from deciding on merchandise to working with influencers and driving gross sales to new heights. They provide you with Eight weeks, however you are able to do it in much less if you happen to grind.

Let me put it this fashion, I used to be doing nicely on Amazon earlier than shopping for this course and I nonetheless realized tons of latest info. Mike, Rich, and Dan information you thru a journey that even consists of new info that nobody else is aware of but. Sweet!

FAST FACT: ASM members that joined between 2013-2016 and accomplished this system earned a median common income of $60,750, according to That’s a greater than 12x return on funding per 12 months.

2. The ASM Mentorship Program

ASM Mentorship Program

The ASM Mentorship program is a mind belief of extremely profitable Amazon sellers that guides you thru constructing your retailer, serving to reply your points and supplying you with recommendation on merchandise, advertising and marketing, and retailer optimization.

I don’t know any of the mentors personally exterior of the course, however 50+ years of mixed expertise and tens of tens of millions in gross sales don’t lie. The firm even claims that the common mentor has achieved almost $2 million in Amazon sales

The greatest benefit for you (Other than the wealth of information) is the assure that the recommendation is 100% confirmed and up-to-date. You can Google solutions to any query associated to Amazon FBA, however you’ll be able to’t ever make certain the particular person actually is aware of what they’re speaking about.

Warning: Forum posters are recognized to present unhealthy recommendation simply to guard their very own shops. They don’t need further competitors!

When the solutions come from a mentor, you understand that it’s been examined on a seven-figure retailer and labored.

NOTE: I haven’t personally used the mentorship program a lot, since I used to be already promoting on Amazon earlier than shopping for the course. However, all the recommendation I’ve acquired has been useful, and it actually helps having somebody there to ask inquiries to. At any time I can ask “hey, am I doing this right?” or “what do you think of this listing?”. It’s an enormous assist!

3. The Amazing Selling Machine Private Community

Amazing Selling Machine Private Community

This may be definitely worth the worth of the course alone. 99% of the obstacles you face in building your store have already been solved by another person. Instead of fixing them by yourself, you’ll be able to simply get some assist from somebody who’s been there and completed that.

The non-public neighborhood round ASM is without doubt one of the greatest within the business. The firm calls this “the ultimate collection of brainpower” when it comes to Amazon FBA, and so they aren’t that far off.

Everyone retains everybody else motivated, and neighborhood competitions and badges gamify the often boring technique of constructing a retailer.

Check out the badges!

gamifying ecommerce sales

4. The Private Resource Vault

ASM private resource vault - amazon fba

The Private Resource Vault is a priceless assortment of instruments and assets that the founders have personally used to construct their very own Amazon shops.

Tucked away on this vault are provider templates, product analysis templates, contact offers of providers like transportation corporations and photographers (this was CLUTCH!), and even reductions to providers that show you how to develop. This is like getting a window into the thoughts of the founders. Huge worth right here.

Amazing Selling Machine Review and My Personal Journey

I’ve been in eCommerce/on-line advertising and marketing/affiliate internet marketing since prehistoric instances. Don’t imagine me? Check out my first enterprise:

my first online business

I bought began with small-time website positioning. You know, beginning a web site, submitting it with spun content, shopping for a couple of crappy hyperlinks, and by some means rating for aggressive key phrases.

Then issues bought more durable…

I knew I needed to broaden my horizons. That’s once I began stepping into affiliate internet marketing. I used to be certainly one of “those guys” that had a bunch of profitable area of interest websites, however no model of his personal.

That’s once I began to note one thing – just about all the most profitable individuals within the business had been in Amazon FBA. They had their very own model on Amazon or non-public label merchandise.

Looking again, that’s not likely shocking. Amazon is killing it!

amazon growth over the years

And there are over a million new sellers joining per year! That’s really a very good factor. That means there’s a ton of alternative.

So how did I launch and break the six-figure mark?

Like I stated earlier than, I labored my ASS OFF! To be trustworthy, I used to be already modestly profitable at Amazon FBA BEFORE I purchased ASM in 2017.

I spent god is aware of how lengthy painstakingly researching merchandise, determining the provider recreation (and taking dangers!), studying how you can construct a retailer, and dealing my espresso tolerance as much as 7 cups per day.

The greatest profit to me when it comes to the ASM course wasn’t how you can construct a retailer, however extra how you can optimize it. I realized game-changing secrets and techniques about Amazon FBA listings, operating advertisements, changing visitors, discovering higher suppliers, and fixing the commonest retailer points.

My ROI on advert spend is sort of silly at this level. And I’m spending 5 figures a month simply. All from a couple of secrets and techniques I might have by no means recognized with out ASM.

But trying again, I actually want I had purchased it at first. It would’ve taken all the hardest work and uncertainty out of constructing my retailer. I might very nicely be at seven-figures already if I’d purchased it.

What made me buy the course?

I used to be skeptical at first. The price ticket was almost $4,000! But I needed the most effective coaching course round, and the testimonials had been impeccable. Not to say this course has a golden popularity within the FBA neighborhood.

So all the testimonials, phrase of mouth, and the free instruments I downloaded (More on these later), finally satisfied me to purchase.

And it’s been price it!

A Full of Breakdown of the Amazon Selling Machine 11 (Complete Upgrade)

is ASM up to dateasm videos preview

ASM 11 is the most recent model of the Amazing Selling Machine.

Jason and Matt are all the time upgrading the course to mirror the most recent information and greatest practices. That’s a very good signal. Most guys promote outdated info, after which when you grasp it, it’s much more outdated!

The newest model is a big improve over ASM X (60% NEW CONTENT). Here’s how subsequent degree the improve is (And why I feel these guys are geniuses).

Jason and Matt really surveyed clients and analyzed their visitors for the most important points/obstacles to buy. Then they added new options, options, and instruments to the product suite to unravel these points.

Here’s what’s new within the Amazing Selling Machine improve:

  • A non-public sourcing agent: ASM really finds Three suppliers for you and negotiates in your behalf. That approach you eradicate the chance of being scammed.
  • Lead-gen Google Chrome extension: An easy-to-use device that helps you discover excessive potential, low-competition merchandise.
  • FREE lifetime upgrades: Lifetime entry to each new model of the device.
  • Coaching calls: Mike McClary and Rich Henderson will name you personally and reply all your questions!
  • Dan Ashburn’s launch methods: Dan and his staff don’t fiddle. ASM 11 consists of all the launch methods Dan has used to earn 12 million in gross sales.
  • Amazon branding device suite: A brand new suite of instruments to assist construct a profitable non-public model and personal label.

Let Me Walk You Through Each Module of Amazing Selling Machine 11

ASM modules overview

Welcome Module


This module walks you thru every thing from the ASM dashboard to the neighborhood and valut. Then, it offers you success ideas that lay the inspiration for crushing it together with your retailer.

From there, it takes you thru Amazon Seller Central so you understand what you’re up in opposition to.

Module 1: Finding the Perfect Product

I geek out hardcore on discovering golden merchandise to promote on Amazon FBA. I’m the form of man that can analyze product developments in his spare time for enjoyable (I’ve buddies, I promise. Kind of…). So this module was my favourite.

It walks you thru discovering purple scorching merchandise, which product classes to discover and which to keep away from, ASM product choice standards, and even patent looking out.

Module 2: Evaluating Suppliers and Samples

This was my greatest wrestle within the early days of my retailer. How have you learnt who to belief? What makes a very good provider? How do I inform a high-quality product from a bit of rubbish?

This module incorporates confirmed analysis strategies as nicely contact templates, how you can calculate revenue margins, and ordering samples.

Module 3: Ordering Inventory and Creating Your Brand

This module consists of:

  • How to guage a product
  • How to order a product
  • How to create a model
  • How to create listings that convert
  • Designing product packaging
  • How to order stock the correct approach

Module 4: Building Your Brand Assets

This juicy module is filled with professional branding ideas, together with how you can create your web site, your model’s Facebook web page, construct a subscriber record, and generate product evaluations.

By the tip of this module, you’ll know precisely how you can arrange your model for development throughout the online.

Module 5: The Perfect Product Page

This was probably the most useful module for me at first. I didn’t understand how unhealthy my preliminary Amazon listings had been. Even minor tweaks might simply enhance your conversion charges by a couple of proportion factors or extra. And that’s HUGE.

Here you’ll discover ways to craft the right titles for website positioning and conversions, how you can write bullet factors that promote, and how you can write a product description the correct approach. Then it strikes on to photographs, emails, and crafting product pricing for visitors and gross sales.

Module 6: The Perfect Product Launch

Launching your product the correct approach could make the distinction between tens of millions in revenue and, nicely, not a lot. Don’t imagine me? Check out this case study.

This module walks you step-by-step by a correct launch. Including, the goals of a launch, planning, analyzing information to optimize your launch, structuring your marketing campaign, producing evaluations, optimizing worth, and how you can maximize gross sales and reduce the chance of dropping rank if you happen to run out of inventory.

Module 7: Advanced Traffic and Marketing Tools

This is the place issues begin to get actually superior. If your retailer will get up to now, you’re killing it!

The key factors touched on listed below are subsequent degree customer support, how you can optimize visitors for conversions, optimizing Amazon advertisements, cut up testing, how you can run promotions, and constructing out your staff.

I realized a ton from this module about optimizing advertisements, and it’s made all of the distinction this previous 12 months.

Module 8: Taking Your Business to the Next Level

We select to go to the moon on this decade…not as a result of it’s straightforward, however as a result of it’s arduous” – President Kennedy in reference to his first Amazon FBA retailer

This module exhibits you all the “secrets” that almost all different FBA’ers neglect in rising their companies.

We’re speaking about Facebook retargeting, Instagram advertising and marketing, constructing an electronic mail record, Google and YouTube advert domination, and dealing with influencers to carry your model to tens of millions of individuals.

Extra Features You Should Know About

1. The ASM Dashboard

the ASM dashboard

This is the command middle of the complete product. The first impression is nice in my view. Here’s what I like about it:

  • Clean design
  • No muddle
  • Simple to navigate
  • Gamified journey

The ASM Journey Roadmap tracks your progress by the course and incentivizes you to maintain going when your mind retains telling you to stop. The recreation begins out with easy badges like establishing your profile and progresses to high-end retailer development achievements. Kind of like an RPG.

2. The Amazing Profit Miner

The Amazing Profit Miner review

I really like this Chrome Extension.

It rapidly exhibits all the product info for any given Amazon SERP. Including class, month-to-month gross sales, income, and evaluations. And you need to use all of this info to search out “nuggets of gold”.

I exploit it any time I’m researching a brand new product. And it’s 100% FREE!

Check it out!

amazing profit miner dashboard overview

ASM 11 Price: How Much Does the Amazing Selling Machine Cost?

The Amazing Selling Machine 11 package deal prices $4,997 to up-front patrons. Or it’s out there in 6 funds of $997 to installment patrons.

The worth consists of the 100 + coaching movies, neighborhood, mentorship program, useful resource vault, and training calls. Plus it comes with a 30-day money-back assure and a 6-month success assure (defined beneath).

As far as I do know, there aren’t any reductions out there. However, there are superior reductions out there to members inside the package deal to instruments you want like JungleScout.

If you aren’t certain whether or not or not you want JungleScout, you must learn a review from a trusted source that’s actually used the tool… good factor I simply occur to know a man 😉 .

Wow, 5 G’s? Is it actually price it?

Not gonna beat across the bush, the Amazing Selling Machine is dear as hell.

That’s what put me off of shopping for at first. I’m an entrepreneur at coronary heart, however even I’ve reservations about dropping 5 grand on something, not to mention a course.

I didn’t change my thoughts till I spoke to a pal of mine whose enterprise was crushing it. He instructed me to consider the worth as a substitute of the worth.

This is actually a blueprint to scaling your eCom retailer to 6 figures and past.

Remember, the corporate’s stats present the common median income of scholars who full the course to be above $60,000/yr. I don’t wish to sound like a shady used automobile salesman, nevertheless it’s nearly such as you’re paying $5,000 to discover ways to generate $60,000 in income.

The particular person assets themselves – I imply the course, mentorship, neighborhood, and useful resource vault – may be definitely worth the worth alone. All Four collectively is a no brainer.

I paid $5,000, and my retailer is bringing in more cash than it ever has earlier than. It was costly, however man am I blissful I purchased it. And if you happen to aren’t happy, there are two ensures that make this a no brainer in my view.

asm guarantee and refund policy

  • 30-day money-back assure: If you aren’t happy, they provide a 100% refund inside 30 days. Your refund shall be processed inside Three days.
  • 6-Month Success Promise: This is the most effective assure on-line. It completely removes all the danger from this system if you happen to ask me. If you full the course and launch a product inside 6 months in response to their necessities, ASM will purchase again your membership AND reimburse you for as much as $7,500 in unsold stock!

Read the full terms here.

Is the Amazing Selling Machine a Scam?

The Amazing Selling Machine is totally not a rip-off. I do know as a result of I’ve used it to construct my retailer, and I do know loads of others promoting on Amazon due to it too.

And the corporate’s web site and Facebook neighborhood are stuffed with ASM success tales like these:

1. $10,000 in income inside 6 months

10k revenue in 6 months

2. $100,000 in income in 9 months

100,000 revenue in 9 months

3. $216,000 in income

216,000 revenue from amazon FBA

Of course, you all the time have to take what you learn on-line with a grain of salt (besides this overview!).

But ASM additionally has a ton of high-profile on-line entrepreneurs in its affiliate net, and so they wouldn’t ever connect their title to one thing that may jeopardize all of their arduous work and popularity.

Oh, and I don’t find out about you, however when Sir Richard Branson works with an organization, I concentrate.

ASM testimonials and reviews

So now you might have me, testimonials and success tales, and RICHARD ******* BRANSON telling you that is legit. What else do you want?

How about being featured on Forbes and Business Insider?

featured on forbes and business insider

OK, so ASM just isn’t a rip-off and completely legit, so why all of the hate?

There’s positively a variety of hate on-line (SURPRISE!!!). People calling it a rip-off, random trolls saying “just Google it!”, and other people with no cash complaining it’s approach overpriced.

The hatred most likely stems from Three causes:

  • They couldn’t succeed at their very own Amazon shops
  • They don’t have the cash to afford it
  • They are profitable Amazon entrepreneurs that don’t need extra competitors

I wouldn’t be shocked if it was principally #3. The trolls who say “you can Google everything” clearly don’t perceive the worth of teaching calls, assets, and the neighborhood. Not to say the movies are full of information that you just CAN’T GOOGLE.

And even if you happen to might, would you wish to spend 4-5 hours a day Googling solutions when you may get them immediately from a trusted supply?


Closing Thoughts…

I wish to wrap up by giving my remaining verdict and why I feel that is the most effective Amazon FBA course on the market, however not for everybody.

But first, let’s cowl what I like and don’t like.

What I Like:

1. Actionable ideas you’ll be able to implement immediately

Not solely does ASM comprise tons of nice info, it’s additionally extremely actionable.

I carried out recommendation for my Amazon listings and advertisements immediately, and noticed wonderful ends in lower than per week, and I used to be already doing issues at scale.

Once I bought previous the primary 2 modules, I began studying one thing new in nearly each new video. There’s little or no “theory” on this course. Just pure, unadulterated Amazon information bombs.

2. The Community

Like I stated earlier than, the neighborhood may be definitely worth the worth alone. They preserve me motivated (And entertained), and I really like the competitions. I’m uber aggressive and hate dropping. That helps me try to get higher.

Also, every time I’ve a problem, tons of individuals from across the globe attain out to assist. It’s actually like an enormous household.

3. Unparalleled Access to Experts

These guys are the most effective of the most effective, and the mentors have every generated tens of millions from promoting on Amazon for their very own shops. No different course offers you this degree of entry to sensible Amazon FBA minds.

The weekly teaching calls are priceless. It helps to have somebody who’s “been there done that” provide you with recommendation in your retailer and encourage you to maintain going.

4. It’s the Best

Sounds fundamental, nevertheless it’s the one method to say it. Over 100 movies, useful resource vault, an incredible neighborhood, nice mentors_there’s no different course prefer it.

You pay for what you get, nevertheless it’s price it.

What I Don’t Like

1. Price

This is the elephant within the room. It’s $5,000. Then you want cash for stock. Then you want cash for instruments like JungleScout. Then you’ve bought to take a position cash in advertisements. See what I imply?

I put a variety of arduous work and cash into my enterprise, and it’s paid off. But relaxation assured the worth of getting a six-figure retailer off the bottom ain’t low cost. With the money-back assure, you don’t actually have to fret although.

2. They Aren’t Open Year-Round

This course is so well-liked and requires a lot consideration from the employees that it isn’t open year-round. They don’t all the time tackle new college students. This is to keep up the integrity of the teaching and customer support. That alone exhibits the dedication to serving to you succeed.

So, once you do see that it’s open – bounce on the prepare as quickly as doable. There’s actually no danger because of the a reimbursement assure.

Final Verdict

The Amazing Selling Machine is the most effective Amazon FBA course on the market.

No different course rivals the depth of information, entry to assets, mentorship, and direct teaching that they provide. And it comes with the world’s greatest neighborhood of profitable FBA entrepreneurs. I’m satisfied that anybody can construct a profitable retailer with it so long as they observe the steps and work arduous.

However, it’s actually costly and positively NOT for you if you happen to aren’t a self-motivated particular person.

Each module walks you step-by-step by what to do, nevertheless it received’t do it for you. And it’s positively NOT for you if you happen to don’t have the funds to put money into constructing your retailer.

If you’ve bought the cash to construct a retailer, that is the ONLY course you must put money into, despite the worth tag.

Don’t prefer it? Easy – ask in your a reimbursement and so they’ll handle it.

If not, take into account these alternate options:

Alternatives to the Amazing Selling Machine

1. MarketPlace Superheroes

MarketPlace Superheroes

This 12-module on-line course consists of all the information that you must construct an Amazon FBA enterprise plus some high quality direct teaching.

And it’s 5 instances cheaper than ASM. You don’t get the identical depth of information, and also you don’t get the identical neighborhood, assets, or teaching. But if you happen to’re on a funds, this course is certainly price a glance.

If you’ve bought the cash, I like to recommend going for ASM.

2. Proven Amazon Course

proven amazon course

I’ve heard good issues about this course, and it has a ton of blissful clients world wide. It tends to cowl issues extra broadly relatively than in granular depth like ASM. And it doesn’t include any of the assist, teaching, or neighborhood like ASM does.

But at 1/10th the worth, it’s a fantastic deal if you happen to’re an Amazon vendor on an actual tight funds.

Amazing Selling Machine FAQ

Q: What is the ASM course?

A: The ASM course is a coaching course, neighborhood, mentorship program, and insider useful resource vault designed to assist anybody construct a six or seven determine Amazon enterprise from the bottom up with zero prior expertise. It’s by far the most well-liked Amazon FBA coaching on-line.

Q: What is the most effective FBA course?

A: In my opinion, it’s the Amazing Selling Machine, however others might disagree. No different course offers you the mentorship program, assets, reductions, methods, and neighborhood that this course does. It’s costly however price each penny.

Q: Are there Amazing promoting machine occasions?

A: SellerCon, ASM’s Amazon vendor convention, is the most important Amazon sellers occasion on the market. This 3-day convention is the place you go to fulfill the movers and shakers within the business, study daring new methods, and community like a boss.

Q: Is the Amazing Selling Machine free?

A: Obviously not. Nobody would ever give this a lot worth away free of charge. It’s a blueprint for a enterprise promoting on Amazon. However, there are free instruments together with the brand new product hunter Google Chrome extension that helps you discover excessive worth, low-competition merchandise to promote on Amazon.

Q: Is the Amazing promoting machine out there in India?

A: Yes, it’s. It’s out there world wide to would-be Amazon sellers. And there are mentors from many international locations in each time zone so your questions will all the time be answered in your time. In reality, it’s out there in each nook of the globe.

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