AWeber is a powerfully-simple advertising resolution that connects your small enterprise with the world. Designed with small companies in thoughts. Find out why AWeber is the higher various on this key characteristic comparability.
By Kristin MacLaughlin October 16, 2020
AWeber and GetResponse are two of the most well-known and established e-mail advertising options accessible. While they’ve many similarities, there are additionally some important variations between the two instruments. Depending in your preferences and enterprise objectives, one will serve your wants higher than the different.
What do AWeber and GetResponse allow you to accomplish?
AWeber and GetResponse are advertising options that permit you to join along with your viewers utilizing varied options.
Both are comparable in that they supply the capacity to:
In this comparability additionally, you will discover detailed details about:
AWeber is a powerfully-simple advertising resolution that makes it straightforward and enjoyable to join your small enterprise or ardour venture with the world. Unlike overwhelming and sophisticated advertising ‘platforms’ which are daunting and include options that you’ll in all probability by no means use (or want weeks of coaching to determine them out), AWeber is easy, intuitive, and all the time designed with small companies in thoughts.
From one powerfully-simple web-based resolution, you possibly can handle your lists of individuals, ship them amazing-looking emails, create beautiful touchdown pages, and analyze your e-mail advertising efforts’ efficiency. Backed by the greatest 24/7 available Customer Solutions staff in the enterprise, AWeber is your one-stop-shop accomplice in ensuring your small enterprise or ardour venture will get off the floor and grows shortly. Founded in 1998, AWeber has over 20 years of confirmed success in serving to companies join with their audiences.
GetResponse was additionally based in 1998 and has over 20 years of expertise serving to small companies develop with on-line advertising. GetResponse affords a collection of promoting options for small and enormous corporations, together with an all-in-one advertising platform that helps entrepreneurs construct focused subscriber lists, ship newsletters, emails, follow-up campaigns, and create social media adverts.
They supply advertising automation, an e-mail builder, touchdown web page creator, webinar options, ecommerce instruments, and reporting choices. They market themselves as the world’s best e-mail advertising platform. GetResponse is accessible in 27 completely different languages.
While they could appear comparable, they each have very completely different approaches. Are you prepared to do a deep dive comparability of GetResponse and AWeber? Awesome, let’s get began!
Who is best: AWeber or GetResponse?
Each resolution goals for a easy join course of and dashboard navigation. To create an account, each suppliers gather your fundamental sign-up info and not using a bank card requirement. AWeber has the join kind proper on the homepage. GetResponse requires just a few clicks to get to the kind to enter your contact info.
AWeber Home Page
GetResponse Home Page
AWeber is all about offering a powerfully-simple e-mail advertising and touchdown web page resolution, so our dashboard is less complicated to navigate. There is a smaller studying curve to get began with AWeber than GetResponse. While all the pieces may be very simple with AWeber, it comes full of customization choices.
Since GetResponse is an all-in-one advertising resolution, the dashboard is extra sophisticated to navigate. GetResponse could have extra options relying in your subscription stage, however extra options include a further value. So you want to take into account if you’re going to use all the options included.
For many small companies selecting a advertising resolution, the determination comes down to AWeber vs GetResponse pricing. AWeber affords Free and Pro plans. GetResponse affords a 30-day free trial however no free plan. Both AWeber and GetResponse supply reductions when you pay quarterly or yearly.
AWeber Free permits you to use most of AWeber’s options if you are constructing your viewers up to 500 subscribers. You are given entry to the bulk of AWeber’s powerfully-simple performance totally free. AWeber doesn’t need you to break the financial institution whereas launching a ardour venture or beginning a brand new enterprise.
Compare AWeber Pro to GetResponse Paid Options
AWeber prides itself on holding its providing throughout the board powerfully-simple, together with the pricing for it’s paid Pro tier. All options are included in the Pro plan irrespective of your subscriber depend. You get all AWeber Pro options from day one, so you don’t pay extra for particular person options such as you want to do with GetResponse. The price relies totally on the variety of subscribers in your account.
If you have got lower than 500 subscribers, AWeber affords a free plan that may price you completely nothing to get began. The plan may be very wealthy in options, and you’ll improve at any time when you have over 500 subscribers or need to use a complicated characteristic.
GetResponse Paid Plans
GetResponse affords four completely different paid plans, however the providing is a bit complicated. Each plan supplies a unique set of options. If you desire a characteristic not included in a plan, you want to improve to one in every of their higher-priced plans.
The GetResponse pricing web page lays out the prices of the completely different plans and the options supplied with every. However, when you have extra contacts than the variety of contacts listed as accessible for that particular tier, your value will improve. So be sure to use GetResponse’s calculator to decide your precise price.
For comparability, when you have 2,500 subscribers, AWeber’s price is $29 a month for full performance. By distinction, 2,500 subscribers in the GetResponse Basic bundle is $25 a month, however with extraordinarily restricted performance. GetResponse Plus is $59 a month, Professional is $119 a month, and GetResponse Max doesn’t have an choice when you have lower than 100,000 customers.
It is vital to observe that a lot of GetResponse’s key options are solely accessible at greater premium stage plans:
- Unlimited account customers
- Phone assist
- Email automations
- Advanced segmentation
Importing your e-mail lists
If you have already got subscribers, you want to import your subscribers and different advertising belongings into your new supplier. This is one a part of the course of that differs considerably between the two suppliers.
AWeber Import and Migration Options
AWeber affords versatile choices to import your contacts: you possibly can both do it your self, or AWeber will migrate your contacts over for you.
If you’re doing it your self, merely import lists utilizing excel sheets, CSV information, or copy and paste the contact info into the import subscribers sections. During the import course of, you can be requested to map the info submitted to their checklist fields.
AWeber additionally affords free migration service in your advertising belongings for each AWeber Pro and AWeber Free. AWeber will do all the heavy lifting for you without charge, whether or not that features:
- List creation
- Tag software
- Multiple e-mail templates (up to 3)
- Sign up kinds & Landing pages
- Your campaigns and automations
GetResponse Import and Migration Options
GetResponse permits you to import contacts utilizing excel sheets or CSV information. Similarly, GetResponse requires you to map the info submitted with their checklist fields.
Unlike AWeber, GetResponse doesn’t supply any concierge migration companies to transfer over your different advertising belongings for paid or free accounts.
Email Sign Up Forms
To construct your viewers shortly, you want to have an interesting join kind. It is an integral part of any small enterprise’s advertising technique.
AWeber Email Sign Up Forms
AWeber sign up forms are totally customizable. You can add customized fields and tags, create your personal design, or use a pre-made template. Create awesome-looking, mobile-responsive join kinds in simply seconds. AWeber signup kinds are mechanically accessible on any WordPress.org web site with AWeber’s WordPress plugin.
The join kinds will be embedded into your web site, shared by way of social media, and AWeber will even host the kind for you.
GetResponse Email Sign Up Forms
GetResponse affords comparable options to create join kinds. Similar to AWeber, you possibly can embed join kinds in your weblog or web site, shared by way of social media, and GetResponse may also host the kind for you.
Email Message Editors
Email newsletters and particular person e-mail autoresponders are an important factor of your e-mail advertising technique. Regularly emailing your viewers helps you keep top-of-mind and helps construct exceptional connections along with your viewers. The huge query when selecting a advertising resolution is: how do you edit your newsletters?
AWeber Email Marketing Tools for Editing and Formatting
You by no means get a second likelihood to make a primary impression, so AWeber consists of all the pieces you want to create amazing-looking emails in the AWeber Free and Pro plans.
You will get unrestricted entry to an enormous library of professionally designed templates and inventory pictures at no additional cost, full entry to our drag and drop editor, AWeber’s AI-powered Smart Designer that creates amazing-looking branded emails in simply seconds, or use AWeber’s HTML Editor to create your personal customized HTML templates.
GetResponse Email Marketing Tools for Editing and Formatting
GetResponse additionally has a drag and drop e-mail editor, however you get considerably fewer e-mail templates to select from in GetResponse. Similar to AWeber, GetResponse additionally helps you to create your personal HTML templates.
Types of Email Messages
Both AWeber and GetResponse permit you to ship newsletters, single autoresponders, and RSS to e-mail. Autoresponders are a sequence of emails a couple of particular matter, despatched at particular time intervals that the sender defines. RSS to e-mail is an auto e-newsletter that sends an e-mail with a hyperlink to your newest weblog put up to your viewers.
If you ship a sequence of autoresponders in timed-intervals, or if you’d like to automate the strategy of sending a sequence of emails at timed intervals, that’s the place the two plans differ dramatically.
Marketing automation is analogous to autoresponders in that they’re mechanically triggered. But there are numerous methods to arrange automations — behaviors, tag triggers, purchases, and even deserted carts. Assigning triggers and flows to your emails ensures you ship the proper message to the proper particular person – at the proper time.
AWeber permits you to create a sequence of “time-based” and “trigger-automated” emails on each the AWeber Free and AWeber Pro plans. AWeber additionally grants each AWeber Free and AWeber Pro customers limitless entry to a marketing campaign market that comprises pre-built automation for particular wants.
GetResponse limits automations primarily based in your plan. For instance, in the GetResponse Basic plan, you shouldn’t have entry to the automation builder. There are not any customized workflows for GetResponse Basic and solely 5 customized workflows for GetResponse Plus. If you need limitless customized workflows, you should be on one in every of GetResponse’s two costliest plans, both GetResponse Professional or GetResponse Max, that are considerably extra pricey than AWeber. Make positive you learn the effective print to perceive what’s included in the completely different GetResponse plans.
GetResponse has lately launched a brand new characteristic known as Conversions Funnel. Within the Conversion Funnel characteristic, you possibly can construct three sorts of funnels: gross sales, checklist constructing, and webinars. Each funnel takes you thru the obligatory steps to automate the funnel course of.
The GetResponse Conversion Funnel could be a useful characteristic, nevertheless it does include restrictions primarily based in your subscription stage. To have limitless entry to all of the funnels, you want to be on the two costliest plans, Professional or Max. GetResponse Basic customers shouldn’t have entry to the webinar funnel, and solely get entry to one gross sales funnel. GetResponse Plus customers are restricted to 5 webinar funnels and 5 gross sales funnels.
All of the funnel steps will be achieved in each AWeber and GetResponse with out utilizing the Conversion Funnel characteristic.
AWeber and GetResponse present a library of e-mail templates. Both are mobile-friendly and responsive to mechanically resize for optimum expertise on a cellular machine. They even have a ‘mobile preview’ mode to see how your e-mail will look on a cellular machine. Each additionally supplies a wide range of e-mail templates to go well with completely different enterprise targets and industries.
AWeber affords a extra in depth library with over 700 e-mail templates. GetResponse’s library is extra modest with simply over 200 e-mail templates. Each has a design suite that permits you to customise the layouts.
Another important e-mail advertising instrument to set you up for achievement is cut up testing (also referred to as A/B testing or multivariate testing).
Split testing your emails offers you the likelihood to see what sort of content your viewers prefers. Insights gleaned from cut up testing will help you considerably enhance your open and click-through charges. Refining your emails primarily based on the knowledge you have got can lead to extra engaged readers, higher click-through charges, and extra gross sales.
For instance, you could possibly ship out an e-mail with two completely different topic strains to 25% of your subscribers, analyze the outcomes (open and click-through-rates), and ship the e-mail with the topic line that carried out higher to the remainder of your checklist.
Split testing is one other differentiating space between AWeber and GetResponse.
AWeber understands the significance of cut up testing, and so they don’t simply restrict cut up testing to topic strains. You can — and may — check many variables in your emails, together with calls to motion, headline textual content, personalization, button colours, imagery, content, and extra. AWeber Pro permits you to conduct multivariate e-mail cut up assessments.
GetResponse solely allows you to cut up check e-mail topic strains.
AMP for Email
AWeber stands aside from GetResponse as a thought chief in new e-mail applied sciences. AWeber is the first small enterprise e-mail service supplier to assist the new AMP for Email know-how.
Historically, e-mail was a static communication medium. Once an e-mail was delivered to your inbox, it couldn’t be modified or up to date in any capability. AMP for e-mail modified that.
AWeber allows clients to ship highly effective e-mail messages that interact subscribers by means of interactive and dynamic content. Interactive content permits you to ship extra participating emails during which subscribers can take motion instantly in an e-mail with out having to go to an exterior web site.
Interactive emails are messages that your subscribers can click on on to change or alter the content inside the e-mail itself — even after the message is delivered to the inbox. The content may also replace every time they open the e-mail. Interactive emails act like a webpage.
You can embody additional content in your emails with out overwhelming subscribers, and your subscribers can work together with the e-mail to get extra info in the event that they want it.
Here, we will see an AMP-powered sure/no ballot inside an e-mail. These outcomes are displayed in real-time and replicate others’ responses which have beforehand engaged with it, even after the e-mail has been delivered into your inbox.
The AWeber Smart Designer
The AWeber Smart Designer permits content creators and small enterprise homeowners to automate e-mail template design and create your personal branded e-mail template in seconds.
AWeber’s Smart Designer analyzes your web site or social media account for logos, imagery, and colours. It then mechanically builds a gallery of ready-to-use, customized e-mail templates for what you are promoting.
Branded e-mail templates set up model consistency throughout your advertising belongings, which implies extra subscribers will interact along with your content and click-through to your touchdown web page or web site. You may also get prompt model recognition and obtain model consistency throughout your advertising belongings with free, auto-created customized e-mail templates constructed completely for what you are promoting.
Landing pages are a characteristic accessible in all plans for each AWeber and GetResponse. Each affords a number of professionally designed touchdown web page templates, built-in join kinds, and might simply be created in the touchdown web page editors.
It is straightforward to incorporate a touchdown web page — additionally referred to as a lead web page or squeeze web page — into your advertising technique. It will allow you to not solely entice new guests however gather their info so you can begin to construct a relationship along with your new subscriber and join with them by means of e-mail.
Whether you’re wanting to drive gross sales, signal ups, or downloads, a touchdown web page is an superior approach to create a extremely focused message that communicates the worth you supply your subscribers. Landing pages have a tendency to seize contact info extra successfully than kinds positioned on web sites since there are fewer distractions. According to a report by truelist.com, a touchdown web page tailor-made to your buyer’s wants can increase conversion by 300%.
AWeber Landing Pages
AWeber’s touchdown web page builder is a bit simpler to use and has a extra user-friendly interface than GetResponse’s touchdown web page builder. AWeber additionally features a Smart Content factor that allows you to embed interactive content into your touchdown pages and helps over 700 apps remodeling your touchdown web page right into a dynamic and interactive expertise.
AWeber Smart Content immediately turns hyperlinks into embedded wealthy media — polls, slideshows, music, reside video, kinds, gifs, infographics, RSS feeds, audio playlists, merchandise, maps, and extra.
Landing pages are included on all plan ranges for each AWeber and GetResponse. GetResponse affords a touchdown web page A/B testing characteristic that helps to establish the greatest performing choice.
GetResponse Landing Page Example
AWeber and GetResponse each combine with a lot of the hottest enterprise, e-commerce, and social platforms. Both have complete lists of purposes that they assist.
AWeber has the higher hand with some web site builders reminiscent of Wix, Squarespace, Blogger, and Weebly. GetResponse doesn’t supply any integration with these suppliers.
Integrations are a vital element to rising what you are promoting, so you want to double-check that your e-mail supplier helps the enterprise options you utilize. Both AWeber and GetResponse have instruments on their public web site that allow you to search for the integrations they embody to affirm that the integrations you utilize are supported.
AWeber Integrations Page
GetResponse Integrations Page
Analyzing and measuring your campaigns’ success and your advertising efforts is as vital as sending out participating content to your viewers.
Both AWeber and GetResponse offer you detailed reporting and fast stats on the efficiency of your emails. The reporting capabilities are comparable, and each do a wonderful job of offering dashboards and studies which are straightforward to learn. The studies spotlight the important knowledge and supply significant perception so you possibly can take the wanted steps to develop what you are promoting.
AWeber Report Example
GetResponse Report Example
The actuality is that passionate entrepreneurs and creators don’t all the time thrive on a 9-to-5 schedule. If what you are promoting is a facet hustle, you don’t have the luxurious of working conventional hours. Questions with any advertising resolution will come up it doesn’t matter what your talent stage.
AWeber is dedicated to serving to you succeed round the clock. AWeber’s telephone assist is accessible eight am – eight am ET, Monday to Friday. AWeber’s reside chat and e-mail assist can be found 24/7 for each Pro and Free customers.
GetResponse used to supply telephone assist however now solely affords telephone assist on their costliest premium plan. But premium interprets to a premium price. To get entry to telephone assist with GetResponse Max, you want to have a minimum of 100,000 customers and plan on spending a minimum of $1,199+ a month. GetResponse does supply 24/7 chat and e-mail assist on all of their subscription plans.
AWeber is the clear winner when it comes to buyer assist because it doesn’t restrict assist primarily based in your subscription stage.
Team Member Access
Do you have got a number of staff members that want to entry your account?
AWeber consists of limitless staff member entry with every account. Team members have their very own account credentials and permission choices on all AWeber plans.
GetResponse restricts staff member entry, relying in your subscription plan. There is not any staff member entry for GetResponse Basic, a Three staff members restrict for GetResponse Plus, a 5 staff members restrict for GetResponse Professional, and a 10 staff member restrict for GetResponse Max.
AWeber and GetResponse are each dependable, well-established advertising options which have been in enterprise for over 2 many years. Which one is best for you? It is determined by the options that matter to you and suit your funds.
Are you on the lookout for a powerfully-simple advertising resolution that makes it straightforward and enjoyable to join your small enterprise or ardour venture with the world? In that case, AWeber is the higher various.
AWeber is easy, intuitive, and all the time designed with small companies in thoughts. From one powerfully-simple web-based resolution, you possibly can handle your lists of individuals, ship them amazing-looking emails, create beautiful touchdown pages, and analyze your e-mail advertising efforts’ efficiency. Backed by the greatest 24/7 available Customer Solutions staff in the enterprise, AWeber is your one-stop-shop accomplice in ensuring your small enterprise or ardour venture will get off the floor and grows shortly.
Some companies could have the funds and the want for an all-in-one advertising platform that features webinar instruments, social media adverts, and ecommerce instruments. If that’s what you are promoting, then it’s your decision to take into account GetResponse. Just be sure to learn the effective print since it’s possible you’ll be paying for options you don’t use.
AWeber is the greatest free e-mail advertising software program
Our mission is easy: to ship powerfully-simple e-mail advertising instruments to assist small enterprise homeowners and entrepreneurs — such as you — develop what you are promoting.
AWeber Free is our utterly free e-mail advertising and touchdown pages plan — good for individuals who are simply getting began or kicking off a ardour venture. We’ll provide you with all the pieces you want to begin constructing your viewers right this moment.