Any B2C marketer can attest to the whole aid that comes proper after establishing profitable e mail automation. To know that your prospects will obtain personalised emails with out you having to manually write every and each one … whew, that’s highly effective stuff.
Did you understand that segmented (a.ok.a. personalised) e mail campaigns can drive a 700+% increase in revenue? And that’s simply e mail.
From textual content reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C advertising and marketing automation marries the facility of personalised messaging and hands-off advertising and marketing. It concurrently saves time (and cash) whereas delighting your prospects wherever they’re.
What is advertising and marketing automation?
Marketing automation refers to any advertising and marketing efforts, campaigns, and duties which might be managed, executed, and measured with software program versus manually. These efforts and campaigns are sometimes triggered by actions taken by leads or prospects.
Marketing automation has many advantages. It might help save your sources, nurture your leads, and improve your income — and with minimal handbook effort. Amazing, proper?
It’s essential to notice, nonetheless, that advertising and marketing automation shouldn’t substitute human contact. This is very true for B2C — not like B2B, the B2C gross sales cycle is way shorter and the shopper journey way more personalised.
What is B2C advertising and marketing automation?
B2C advertising and marketing automation encompasses any automated advertising and marketing messages and campaigns focused to particular person customers versus enterprise audiences. This kind of selling automation should be way more personalised and data-driven to finest enchantment to the person in his or her particular buyer journey.
Both B2C and B2C advertising and marketing automation work to ship related messages, improve effectivity, and drive income, however let’s additional unpack their variations.
B2B vs. B2C Marketing Automation
B2B advertising and marketing automation delivers extra mass-oriented content that’s centered on educating and nurturing leads via a pre-established gross sales funnel. Since there are sometimes extra stakeholders concerned in B2B purchases, B2B advertising and marketing automation additionally works to present action-triggered info that may assist influencers educate their decision-makers.
Let’s say a junior social media strategist is looking for a brand new social media administration software program for his or her total group. They obtain an e book on social media technique from a outstanding SaaS firm, thus prompting the corporate’s B2B advertising and marketing automation software program to ship them nurturing emails about constructing a social media technique and how to use its device to accomplish that.
The junior strategist is now geared up to carry this info to his or her director, who will make the ultimate resolution about which social media SaaS device to buy.
On the opposite hand, B2C advertising and marketing automation sometimes focuses on extremely related and personalised advertising and marketing messages. B2C advertising and marketing automation additionally targets people wherever they’re of their particular person buyer journeys and makes an attempt to ship custom-made services or products suggestions based mostly on motion triggers and captured information.
For instance, one kind of B2C advertising and marketing automation is cart abandonment e mail. By monitoring shopper habits and capturing private info like e mail addresses, B2C firms arrange a advertising and marketing automation “rule” to ship an e mail to customers who go away un-purchased merchandise of their purchasing carts.
Typically, deserted cart emails embrace the particular merchandise left behind — a dose of personalization which will inspire customers to return to the web site and full their particular person buy.
Benefits of B2C Marketing Automation
Marketing automation positive has its perks — for each entrepreneurs and their audiences. These advertising and marketing automation advantages embrace:
- Keeping your model top-of-mind with potential prospects
- Allowing your group to ship personalised, focused messages with out having to manually monitor customers and repeatedly write content
- Increasing effectivity amongst your advertising and marketing group
- Closing the gaps in your advertising and marketing evaluation by eradicating human error
- Tracking consumer information that can be utilized to higher serve up personalised services or products ideas
- Delighting web site guests, leads, and prospects with custom-made content
Now, let’s focus on some B2C advertising and marketing automation instruments software program instruments that may make it easier to attain, have interaction, and convert your customers and prospects.
5 B2C Marketing Automation Software Tools
- HubSpot Marketing Hub
- Sprout Social
There are numerous advertising and marketing automation instruments on the market. According to our analysis, the next 5 are an awesome match for B2C advertising and marketing automation.
However, when evaluating what device could meet your B2C advertising and marketing automation wants, take into account 1) how advanced every device is and what onboarding sources are supplied, 2) what integrations every device provides and how they might match into your present tech stack, and 3) how every device is priced and how a lot your advertising and marketing automation wants could price.
Built on the muse of the free HubSpot CRM, HubSpot Marketing Hub holds a wealth of B2C advertising and marketing automation instruments that enable you to use your lead’s habits to personalize emails, content, and outreach at scale. From e mail to SMS, and even inner automations like lead scoring and CRM updates, HubSpot is straightforward to get accustomed to and can shortly turn into your group’s marketing automation finest buddy.
Onboarding help: HubSpot’s award-winning buyer help is out there 24/7 via e mail and chat, in addition to over the telephone for Professional and Enterprise subscribers. You also can entry a knowledge base and numerous HubSpot Academy programs.
Integrations: HubSpot Marketing Hub integrates with over 500 third-party applications.
Pricing: HubSpot Marketing Hub provides a Free plan in addition to a number of subscription choices. Note that the advertising and marketing automation options are solely accessible for paid subscribers.
Mailchimp is an business chief in email marketing automation. Use the Mailchimp device to ship transactional emails, corresponding to order affirmation emails and different personalised messages. The device additionally permits you to construct visual customer journeys so you possibly can present the very best expertise to every buyer — or convert your leads and prospects into one.
Onboarding help: Mailchimp has a big library of sources, together with guides, tutorials, and case research. Free customers get 30 days of e mail help, and paid subscribers get limitless e mail and chat help.
Integrations: Mailchimp integrates with over 200 third-party applications.
Pricing: Mailchimp provides a Free subscription, however the extra in-depth advertising and marketing automation instruments aren’t accessible except you spend money on the Essentials subscription or greater.
ActiveCampaign is a famend advertising and marketing automation software program and was the primary to develop the visible automation workflow builder. (You know, the one with the packing containers and labels and traces going all over the place — just like the one above.) In addition to e mail, it provides web site monitoring, lead scoring, attribution, and extra.
Onboarding help: ActiveCampaign provides a free demo and an entire slew of sources, corresponding to a weblog, developer documentation, and a library of pre-written automations. All subscriptions embrace information migration and implementation providers, and costlier subscriptions embrace restricted one-on-one coaching.
Integrations: ActiveCampaign integrates with over 300 third-party applications.
Pricing: ActiveCampaign provides a free trial. From there, you possibly can pay for a Lite subscription at $9 per 30 days or extra.
AutoPilot, like others on this record, provides a visible automation workflow builder … however with a twist. It units itself aside with emojis, stickers, customized notes, and different particulars that assist your group collaborate and, nicely, have enjoyable constructing your advertising and marketing automation sequences. Although the device doesn’t provide its personal built-in CRM, it’s pretty intuitive, simple to use, and provides incredible reporting options.
Onboarding help: All AutoPilot subscriptions embrace limitless emails and entry to help. You should purchase an Expert Setup and Training add-on for $1699.
Integrations: AutoPilot integrates with dozens of third-party applications.
Pricing: AutoPilot provides a free trial, after which you’ll be able to be a part of at as little as $49 per 30 days.
Omnisend is a number one advertising and marketing automation device particularly tailor-made for e-commerce companies. Not solely does it provide dozens of pre-written templates for all e-com automation situations, nevertheless it additionally integrates with practically each potential e-commerce-related device, together with each e mail and SMS automation software program.
Onboarding help: Omnisend provides a library of sources, together with an onboarding course. Unfortunately, reside help is just supplied to paying subscribers.
Integrations: Omnisend integrates with hundreds of third-party applications, though most aren’t accessible with the Free plan.
Pricing: Omnisend does provide a Free subscription possibility, though most automation options aren’t accessible except you’re paying.
These 5 instruments are among the many strongest for B2C advertising and marketing automation efforts. Whether you’re sending time-triggered birthday emails or following up with potential prospects with automated SMS messages, attempt these B2C advertising and marketing automation software program instruments to attain, have interaction, and convert your prospects.