Are you spending on advertisements but not results? Does your website have high traffic but low sales? Want to convert website visitors into customers?   The answer lies in one often overlooked area of marketing communications: Copywriting!   From print advertisements, editorials, brochures, catalogues, presentations, press releases to online advertisements, emails, website; if… Read More


  There are a number of different types of video to choose from. Matching the right type to your subject matter and the needs of your audience can make all the difference between success and failure. Setting Your Goal Whenever you decide to make a video, be clear about what goal you wish to accomplish.… Read More


  There are a number of ways to place your videos in such a way as to increase their profitability. There are also several issues that can stop you content from being delivered to your target audience. Knowing what they are can help you to avoid them. Pop-Ups Some people opt for pop-up players, which… Read More


  Videos are booming in popularity online, so many business owners can be forgiven for thinking that videos could be a great way to drive traffic to their website. However, there are a number of reasons why videos can actually drive traffic from a website without the site owner even realizing it. Here are some… Read More


The best way to manage anything is to create a system. When you systemize all the processes that need to be completed, you’ll feel yourself up to be even more creative. Some people balk at the idea of systemizing anything creative but the truth is, it’ll make a huge impact on your work if you… Read More