How to Sell More Online Are you spending on advertisements but not results? Does your website have high traffic but low sales? Want to convert website visitors into customers? The answer lies in one often overlooked area of marketing communications: Copywriting! From print advertisements, editorials, brochures, catalogues, presentations, press releases to online advertisements, emails, website; if… Read More
Choosing the Right Video Type for Your Goal There are a number of different types of video to choose from. Matching the right type to your subject matter and the needs of your audience can make all the difference between success and failure. Setting Your Goal Whenever you decide to make a video, be clear about what goal you wish to accomplish.… Read More
How to Discover What Type of Videos Your Audience Prefers (and Make Them Take Action) There are a number of ways to offer your audience the kind of videos they prefer. The easiest way to discover what they want is to ask them. Use Your Email Marketing List Survey your email marketing lists. Also let them know when you have published a new video. Don’t just send them over to… Read More
Tips for Profitable Video Placement There are a number of ways to place your videos in such a way as to increase their profitability. There are also several issues that can stop you content from being delivered to your target audience. Knowing what they are can help you to avoid them. Pop-Ups Some people opt for pop-up players, which… Read More
Ways Videos Can Drive Traffic Away Videos are booming in popularity online, so many business owners can be forgiven for thinking that videos could be a great way to drive traffic to their website. However, there are a number of reasons why videos can actually drive traffic from a website without the site owner even realizing it. Here are some… Read More
How to Manage the Creative Process The best way to manage anything is to create a system. When you systemize all the processes that need to be completed, you’ll feel yourself up to be even more creative. Some people balk at the idea of systemizing anything creative but the truth is, it’ll make a huge impact on your work if you… Read More