How to Discover What Type of Videos Your Audience Prefers (and Make Them Take Action) There are a number of ways to offer your audience the kind of videos they prefer. The easiest way to discover what they want is to ask them. Use Your Email Marketing List Survey your email marketing lists. Also… Read More


  Choosing the Right Video Type for Your Goal There are a number of different types of video to choose from. Matching the right type to your subject matter and the needs of your audience can make all the difference between success and failure. Setting Your Goal Whenever you decide to make a video, be… Read More


  Your most central objective when it comes to building relationships with your audience is to create engaging experiences. When you truly engage your audience, they’ll respond to your content with comments, questions, and more points. They’ll like you, follow you, friend you, and retweet you. That’s why engagement is so important. Engagement can mean… Read More


Four Types of Content That Are Worth Sharing Many marketers make the mistake of thinking that all content is equal. They churn out blog post after blog post and then wonder why their traffic is actually going down instead of up. This is because they are probably boring their readers. It might also be because… Read More


Scope of work: Copywriting, Content writing   Writing is our strength, be it copywriting and content writing. From press release, advertorials, speeches, letters to blog and social media; our team of wordsmiths and marketers work together seamlessly to deliver quality writing, for your marketing communications needs.                  … Read More