Videos are booming in popularity online, so many businesses have started leveraging it to drive traffic to their websites. The right videos can drive traffic, the wrong videos can also drive traffic (away from your site). Consumers have a love-hate relationship with videos, While there are a number of reasons why videos can… Read More


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    The best way to create the right content is to know what the various forms of content are, plus what your goals are. You need to know your audience, understand the various things you offer, plus what the goal of any piece of content is before you even start creating it.   1.… Read More


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  Your most central objective when it comes to building relationships with your audience is to create engaging experiences. When you truly engage your audience, they’ll respond to your content with comments, questions, and more points. They’ll like you, follow you, friend you, and retweet you. That’s why engagement is so important. Engagement can mean… Read More


  Videos are booming in popularity online, so many business owners can be forgiven for thinking that videos could be a great way to drive traffic to their website. However, there are a number of reasons why videos can actually drive traffic from a website without the site owner even realizing it. Here are some… Read More


  How to Discover What Type of Videos Your Audience Prefers (and Make Them Take Action) There are a number of ways to offer your audience the kind of videos they prefer. The easiest way to discover what they want is to ask them. Use Your Email Marketing List Survey your email marketing lists. Also… Read More


  Choosing the Right Video Type for Your Goal There are a number of different types of video to choose from. Matching the right type to your subject matter and the needs of your audience can make all the difference between success and failure. Setting Your Goal Whenever you decide to make a video, be… Read More