Back to SEO   We’re into the 3rd part of our series where we discuss how to survive the latest Facebook algorithm change. As business pages find it more difficult to reach individuals organically (via free posting) on Facebook, this is a time to regroup your digital marketing strategy to ensure you do… Read More

In the last post, we shared about the impact of the recent facebook changes. In the next few posts, we’re going to share how as a business page, you can survive and thrive within the new facebook algorithm. Here’s the reality: Facebook has been flooded with poor quality content amidst valuable content, so it had… Read More

  By now you would have read or heard about Facebook’s change to its News Feed algorithm. If your business has a facebook page, you need to be concerned about its latest changes. This should come as no surprise as we see the trend: Declining organic reach, discouraging of baited clicks or engagements. Nonetheless, the… Read More

    Videos are booming in popularity online, so many businesses have started leveraging it to drive traffic to their websites. The right videos can drive traffic, the wrong videos can also drive traffic (away from your site). Consumers have a love-hate relationship with videos, While there are a number of reasons why videos can… Read More

  Choosing the Right Video Type for Your Goal There are a number of different types of video to choose from. Matching the right type to your subject matter and the needs of your audience can make all the difference between success and failure. Setting Your Goal Whenever you decide to make a video, be… Read More

  Your most central objective when it comes to building relationships with your audience is to create engaging experiences. When you truly engage your audience, they’ll respond to your content with comments, questions, and more points. They’ll like you, follow you, friend you, and retweet you. That’s why engagement is so important. Engagement can mean… Read More