Videos are booming in popularity online, so many businesses have started leveraging it to drive traffic to their websites. The right videos can drive traffic, the wrong videos can also drive traffic (away from your site). Consumers have a love-hate relationship with videos, While there are a number of reasons why videos can… Read More

  Choosing the Right Video Type for Your Goal There are a number of different types of video to choose from. Matching the right type to your subject matter and the needs of your audience can make all the difference between success and failure. Setting Your Goal Whenever you decide to make a video, be… Read More

  Your most central objective when it comes to building relationships with your audience is to create engaging experiences. When you truly engage your audience, they’ll respond to your content with comments, questions, and more points. They’ll like you, follow you, friend you, and retweet you. That’s why engagement is so important. Engagement can mean… Read More

Four Types of Content That Are Worth Sharing Many marketers make the mistake of thinking that all content is equal. They churn out blog post after blog post and then wonder why their traffic is actually going down instead of up. This is because they are probably boring their readers. It might also be because… Read More

  There are a number of ways to place your videos in such a way as to increase their profitability. There are also several issues that can stop you content from being delivered to your target audience. Knowing what they are can help you to avoid them. Pop-Ups Some people opt for pop-up players, which… Read More