I’m thrilled to announce that Cision, our mum or dad firm and a pacesetter in information distribution and media monitoring, has acquired Brandwatch, a world chief in deep, AI-powered social listening and digital client intelligence.

This is massive information for Falcon.io’s prospects as effectively. Brandwatch works with 1000’s of the world’s most admired manufacturers, utilizing the most recent in synthetic intelligence (AI) and machine studying to convey construction and which means to the billions of individuals’s voices utilizing social media.

I imagine I communicate for everybody at Falcon.io after I say that that we’re thrilled with the promise and potential as we develop our collaboration with Brandwatch over the approaching months. The firm’s AI-powered deep social listening and content advertising and marketing analytics merchandise assist over 2,000 of the world’s most admired manufacturers and businesses make insightful, data-driven choices.

Together, Cision and Brandwatch provide a compelling mixture, and — coupled with Falcon’s social media administration platform — we’re effectively poised to present manufacturers with client and media intelligence to devise more practical buyer engagement methods from advertising and marketing and PR to analysis and product improvement.

Falcon.io extends a heat welcome to the manufacturers that Brandwatch has been serving for years, comparable to Nestlé, Delta, Unilever, Sky, Havas, Monster, and many extra.

See the press launch here.

The world of social advertising and marketing is altering.

Social media and different digital channels give us instantaneous entry to prospects at scale and ample alternative to make significant connections. Leading firms are utilizing intel from these channels to construct extra compelling methods for social media, advertising and marketing, PR, and all the pieces in between as a result of they know one very real fact: prospects need genuine experiences— and they need it now.

Social media and different digital channels are driving client traits and altering the best way manufacturers join with customers. At the identical time, they’re serving as an important supply of enterprise intelligence.

And that is the place the Cision + Falcon + Brandwatch integration begins to get actually fascinating.

By welcoming Brandwatch into the household, we will likely be ready to present probably the most complete social media administration and digital client intelligence software to show you how to create smarter, customer-led advertising and marketing applications.

Whether you might be launching social campaigns, growing model and product messaging, or executing on 1,000,000 different priorities, you’ll have real-time insights and long-term evaluation to information you.

What does this imply for our Falcon prospects?

Over the previous three years, we’ve got developed our core providing inside Publish, Engage, and Measure. We’ve additionally added Advertise and Benchmark performance as fully new choices to prolong the scope and additional help your social media technique.

Now, by including best-in-class social listening capabilities, we successfully turn out to be probably the most full social media resolution on the market.

As a Falcon buyer, you can begin to look ahead to:

  • Accessing wealthy media and digital client intelligence to inform your advertising and marketing efforts.
  • Exploring upcoming traits and tales by means of highly effective AI and machine studying.
  • Identifying the best influencers to collaborate with to amplify your attain.
  • A large-ranging workforce of specialists with the mixed innovation energy of two business leaders.
  • An entire overview of information as opposed to utilizing disparate methods that don’t combine.

What’s subsequent

We have an optimistic timeline to totally capitalize on this cooperation, at which level we are going to begin bringing the great advantages of new product options to our prospects. This is a transformative occasion for each Cision and Falcon.io, and we are going to proceed to share data each step of the best way.

Welcome on board, Brandwatch. 

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