We discuss quite a bit about content curation and the way it may help firms thrive of their industries. We typically give attention to serving to entrepreneurs uncover and curate the very best content doable, in addition to on enabling staff leaders and executives to drive worker advocacy.
But these aren’t the one roles that may profit from content curation.
If you’re a part of a communications staff for your firm (together with in case you’re a one-person staff, in fact), you’ll love the ability of content curation.
Because we all know that your job is to regulate dozens of processes always:
- Developing your key firm messages
- Collaboration with your social media staff
- Creating press releases
- Building and sustaining relationships with journalists and influencers
- Arranging interviews and responding to media inquiries
- Monitoring information about your firm
- Crisis preparation
The listing goes on.
In this guide, we’ll present you the way you should utilize content curation to construct an easy-to-use basis for all your company communications. You’ll be extra environment friendly at any time when it’s good to talk with the surface world on something associated to your firm.
Why content curation works for company communications
Many folks nonetheless see content curation simply as an act of sharing third-party content to social media.
While that is a part of it (known as social content curation), there are various extra constructing blocks, steps, and ranges of efficiently curated content.
Thanks to those, you’ll be able to construct a content curation technique in an identical method that entrepreneurs do and use it to hit your big-picture objectives as a communications officer.
Here’s what’s included in profitable content curation:
- Selecting the content with highest high quality and relevance. This signifies that despite the fact that the quantity of content on the internet is growing, it’s a must to look for the very best content, as a substitute of simply including to the noise.
- Editing and including your experience. Adding insights to curated content helps you present context for your viewers and set the tone because the business chief.
- Sharing with the best audiences. Your curated content wants to succeed in the best folks. This might be most people, however it might be extra particular, like a bunch of journalists, your clients, potential traders, and so forth.
When you’re accountable for all of your firm’s external communications, maintaining observe of all the corporate information, press protection, interviews, and business traits can appear overwhelming. Like there’s not sufficient hours within the day.
This is the place highly effective content curation practices are available in. They enable you to develop a system—a central place—that works for you and streamlines your efforts to speak the best messages to the best folks.
Here’s an instance of Saint-Gobain, certainly one of Scoop.it’s clients, that constructed this central place for their external communications:
The beneath steps will present you what it takes to create that system for your self with the assistance of Scoop.it.
How to find the best tales
When it’s time to construct an organization replace for your traders, business traits for your clients, or a press launch a couple of huge firm milestone, the place do you go to gather this info?
Chances are, you spend a while on Google looking for information articles you’ve already learn or for newest business analysis papers.
On high of that, you need to be ready for any potential communication disaster that your firm may undergo sooner or later. According to PwC’s Global Crisis Survey 2019, kinds of crises are various they usually maintain firms guessing. It’s changing into tougher to regulate every thing happening.
This is the place automated content discovery is available in. Thanks to options in Scoop.it Enterprise, you’ll be able to observe all the knowledge sources you care about with out visiting every of them individually.
You may make sure that each piece of content that mentions your firm or your merchandise finally ends up on your feed.
With Content Monitoring, you’ll be able to create content feeds based mostly on:
- RSS feeds
- Twitter consumer’s feed
- Feed from a Twitter listing
- YouTube channel uploads
With Research Content, you’ll be able to arrange searches based mostly on a number of phrases directly (with modifiers like AND and OR), filter by recency, languages, content format, and even the area.
By automating the mentions of your firm within the media, you’ll be able to keep ready for any disaster that comes your method, with a secure house to retailer all of the experiences you might need to reference later.
How to show tales into your communication instruments
From right here, you’ll be able to add any piece of content right into a related subject web page, which may later serve you as a supply for a e-newsletter, an organization replace, a press launch, and extra.
The secret sauce? Adding context to each piece of content you curate.
Here’s the way it works in Scoop.it.
In my automated search for current Scoop.it press mentions, this text got here up. It introduces a report in regards to the predictions for the content advertising software program market.
After clicking Publish beneath the listed article, I chosen the subject web page known as Press mentions the place I need to add this, and I’ve added an perception that can be helpful for one other communications staff member afterward.
If this scoop was handed onto the advertising staff, they may rapidly grasp the worth of this report to make use of in their very own work, too.
When you get into the behavior of including frequently to your library of stories articles, press protection, business experiences, and extra, you’ll full your duties quicker and release a while for extra inventive or demanding work.
How to ship your tales to the best folks
Once you’ve constructed your central hub for your firm’s communication wants, the following step is to ship the best items of content to the best folks.
Within Scoop.it, there are three predominant methods to try this:
- Web web page embedding
- Email e-newsletter
- Social media
Embedding your Scoop.it subjects to an internet web page works rather well for curated galleries of business information, instructional experiences, open job positions at your firm, optimistic press mentions, and extra.
By narrowing your Scoop.it subjects and making them particular, you’ll be able to dedicate every web page on your web site to a particular goal by embedding a related subject. To match the look of your Scoop.it web page to your web site, you should utilize the Customization part and both tweak particular person web page components or use certainly one of many out there templates.
You may take internet web page embedding to the following stage and use Scoop.it’s area internet hosting function. This will play in your favor in terms of web optimization and proudly owning your site visitors. And in case you’re on PhrasePress, you should utilize Scoop.it’s PhrasePress integration.
If you could have an inventory of emails for your external audiences, akin to companions, traders, or journalists, you’ll be able to construct them into your Scoop.it recipient lists and switch your curated items of content into newsletters.
Want to have a greater look into Scoop.it’s e-newsletter options? Check out this article marketing campaign guide.
Finally, in case you work carefully with your advertising colleagues, you’ll be able to collaborate with them on scheduling your scoops to be printed on a number of social channels, each from your firm’s accounts and pages, in addition to staff members’ private accounts when related.
Power up your firm’s external communications
Now you realize: curated content isn’t only a useful gizmo for entrepreneurs to construct consciousness and model authority. It’s additionally a robust method to construct a system for any external communication functions and to centralize your efforts.
You’ll save time, hit communication objectives extra effectively, and empower the remainder of your firm to comply with go well with and contribute to your efforts.
The consequence? Your present and potential companions, traders, influencers, and supporters will at all times get the best piece of knowledge on the proper time.
If you’re able to take your company communications to the following stage, get a demo of Scoop.it Enterprise and get began inside minutes.