It’s powerful getting your enterprise or model to remain top-of-mind to your viewers. But with strategic content curation, you may change into the go-to trade supply they’re on the lookout for.
There’s one downside, although: So. Much. Content. Those three phrases most likely sum up the web as an entire. As days go, increasingly content will get revealed, good or dangerous.
In reality, in a latest submit on the Skyscraper Technique
BuzzSumo discovered that, in contrast with 2016, we’ve got revealed a staggering 64% extra content during the last 12 months – and that is based mostly on a fairly conclusive evaluation of 1.7bn articles.
This is a severe blow to digital entrepreneurs in all places. They should compete extra strenuously for the market’s consideration and have a sophisticated content ideation technique simply to maintain up with their opponents.
Every piece of content your opponents create is one other merchandise to compete with. Furthermore, each piece of content that even non-competitors create can be competing for the eye of your viewers.
But what if it’s really the alternative?
What for those who might use all that non-competitive content to your personal benefit? What if all content might change into stepping stones in creating a completely strong piece? What if you should utilize different’s work legally, and nonetheless get massive advantages
to your personal enterprise?
My pals, we’re speaking about content curation
, a not-so-new idea that prime entrepreneurs have been using for years now. Proper content curation can yield extraordinarily massive outcomes which may shock you.
In this text, we will likely be protecting:
- Ways to distribute curated content
- Types of content curation
- How to seek out content to curate
This is all in an effort to show you how one can leverage different folks’s content to remain top-of-the-mind to your viewers.
What does content curation imply?
To some, content curation means rigorously deciding on, commenting on and distributing the very best high quality content created by others.
But the content curation course of can even contain creating owned
content that’s impressed
by the standard content of others.
makes an necessary distinction between content aggregation and content curation.
Aggregated content merely includes distributing a compilation of content (ie. a listing), however if you curate content you might be including a further layer; your personal distinctive opinion
Why is content curation necessary?
Content curation provides you the chance to lift your model consciousness, assert your self as a thought chief and, most significantly, construct robust connections along with your viewers.
In some ways, content curation is about group – particularly if you’re sharing different folks’s concepts.
Communities have every others’ backs. Your personal content will naturally do higher for those who’ve received a community of individuals personally vouching for it. And they’ll do that for certainly one of two causes:
- Because of the worth you add to their lives
- Because you have got completed the identical for them
Remember ‘Like for like’ requests on Myspace or Instagram? Or hyperlink trades by means of visitor posting?
Well curating content isn’t too dissimilar – you’re nonetheless sharing another person’s concepts and driving engagement their method – however the important thing distinction is you’re not demanding they reciprocate.
By being honest about your causes for sharing another person’s content, and considering past the transaction, you’ll naturally construct up robust connections which can pay dividends in future.
When you’re completed sharing, you may then flip your curation into dialog. Discuss what it’s you discovered attention-grabbing a few sure piece of content, give suggestions to the creator or ask them questions in a public discussion board. This softly-softly strategy is an excellent option to construct a robust community.
Content curation can subsequently result in every kind of constructive outcomes, whether or not that be reciprocal hyperlinks, content collaborations or ongoing engagement.