By Kelly Forst February 1, 2021
Content repurposing isn’t copying and pasting content from one format to a different. It’s a strategic course of that when performed appropriately, can change the best way you market for the higher.
To Amy Woods, Founder of the inventive company Content 10x, creating superb content is all about discoverability, credibility, and establishing belief amongst your viewers.
But the factor is, your viewers most likely consumes your content in several methods. Some individuals choose studying weblog posts, others wish to atone for your Instagram tales, and others might like to look at movies. And by creating content for all these channels, you’re checking the field for all three issues above.
So how do you do all of it?
The reply: content repurposing.
Content repurposing is about discovering other ways to speak along with your viewers by completely different codecs. It means determining your core message in a bit of content, and speaking it throughout channels.
But if you happen to’re frightened about being overwhelmed, sounding like a damaged file, or connecting along with your viewers in a number of locations, Amy will put your thoughts comfortable within the newest episode of The FWD: Thinking Show.
What is content repurposing?
Content repurposing is the act of making content for a number of communication channels.
But what sort of content are you able to repurpose? Any sort of content might be repurposed for a number of mediums — together with weblog content, podcasts, movies, e-mail content, search engine optimized content, on-line programs, social media content, and a lot extra.
When determining what content you’re going to create, you must first perceive your viewers. Talk to your prospects. Listen to the language they use and determine how one can resonate with like-minded individuals.
Then, Woods advises going all in on one channel at a time. Be streamlined and episodic in the kind of content you create. Start by repurposing content for one channel at a time, and introduce further channels over time.
An incredible place to begin is along with your present content that’s nonetheless present and related. This known as evergreen content, and customarily it’s timeless, nice content that your viewers will profit from.
How do I repurpose content with out sounding repetitive?
Sounding repetitive is a standard concern amongst companies who’re repurposing content for the primary time.
Woods says breaking down the content in inventive methods and being very platform particular wil aid you keep away from sounding like a damaged file. While you’ll have the identical message in repurposed content, the best way you talk it is going to be completely different.
Woods advises you ask the next questions with the attention of a journalist:
- What are the tales and angles on this piece of content?
- What are the questions that come up?
- Where can you’re taking the completely different angles and repurpose it to go down completely different avenues?
How do I begin repurposing content?
At first, the method of repurposing content can really feel overwhelming. But Woods presents nice recommendation for these simply beginning out.
Step 1: Go all in on one constant type of content: do you need to go the podcasting route? Video content and do a weekly video present? Want to weblog often? Or reside stream?
Woods says creating top quality content comes right down to committing to 1 sort of content, getting actually good and constant at that, after which repurposing that piece into different codecs.
Step 2: Make certain your course of is definitely repeatable for each piece of content you create.
Use a device like Trello to handle your challenge and create checklists for each piece of content you create and put in your repurposing motion.
Step 3: Schedule your content. If it’s evergreen content, you aren’t sure by time restrictions whenever you schedule.
However, bear in mind that driving visitors to your weblog or web site when content first posts by e-mail advertising and marketing and social media can profit your discoverability.
Step 4: Don’t create extra content till you repurpose your first. You aren’t doing justice to that first piece of content till you repurpose it.
Woods’ #1 tip: Consistency. Focus on one thing that’s episodic. Try to embrace content that posts with common frequency so individuals know what to anticipate and might turn out to be followers over time.
Podcast Episode Resources
- 1:15 — Hear Amy’s entrepreneurial story.
- 5:35 — Why you want a content technique — even if you happen to don’t like writing.
- 9:30 — How small companies can find out about their viewers and create content that addresses their issues.
- 12:30 — Content repurposing: What it’s and why you need to be doing it.
- 18:15 — Repurposing just isn’t repetitive.
- 23:40 — How to arrange your ideas and what sort of content works finest on which channels.
- 35:00 — What form of content works finest in e-mail advertising and marketing.
- 38:30 — Content advertising and marketing predictions for 2021.
- 43:10 — Amy’s prime advice for individuals simply beginning out in on-line advertising and marketing.
About Amy Woods
Amy Woods is the founding father of the inventive company, Content 10x, which helps companies, entrepreneurs, influencers, and thought leaders maximize their viewers attain by repurposing their authentic content. Amy is a trusted speaker at Podcast Movement, Podcast, Content Live, Agency Transformation Live, Retail Live, and Youpreneur Summit. Prior to hanging out as a digital entrepreneur, Amy labored as a administration marketing consultant with Accenture for 13 years.