ConvertKit is likely one of the most polarizing instruments on the market.

I’ve personally used the instrument to construct a 30ok+ e-mail listing and scale my enterprise. I LOVE the intuitiveness and automations a lot. I can’t dwell with out them.

But there are particular sorts of people that I don’t advocate use it. 

By the tip of this ConvertKit evaluation, you’ll get my inside take a look at options, pricing, and the precise varieties of entrepreneurs that SHOULD use this e-mail advertising instrument and who ought to keep away.

I’ll cowl:

  • A quick overview of ConvertKit
  • An in-depth take a look at what ConvertKit lets you do
  • Pricing
  • Pros and cons
  • Helpful screenshots so you possibly can see what the UX seems like
  • My experiences with the instrument
  • How to know if it’s for you or a WASTE OF MONEY
  • A FREE different to ConvertKit

Plus you’ll study the one HUGE PET PEEVE I’ve with the instrument that you simply HAVE TO KNOW earlier than shopping for.

So replenish your espresso mug, shut Facebook, and let’s get began!

ConvertKit Review – Overview (START HERE)

ConvertKit is an e-mail advertising instrument made particularly for “creators” with the aim of constructing it as streamlined as potential to develop your listing to tens of hundreds of subscribers. In case you’re questioning, it was based by genius Nathan Barry.

Cool, so what does that actually imply?

For you, which means with only one instrument, you’ve obtained all the pieces you could flip informal readers into subscribers, loyal followers, and repeat prospects. And it’s all carried out by way of a easy, easy visible automation builder that anybody can use.

Including embedded varieties, touchdown pages, autoresponders, a comparatively easy tagging system, and a number of different nifty options I’ll cowl in additional element beneath.

If you’re a digital content creator – blogger, course creator, YouTuber – this instrument is made particularly for you!

ConvertKit Pros

  • It’s stupidly simple to construct automated sequences. Anyone can create a robust sequence that hits your viewers with the precise provide on the proper time
  • One of the very best workflows and person interfaces on the market
  • Tag-based system is nice for constructing an e-mail listing (With one caveat I cowl beneath)
  • Built for creators, NOT excessive-degree entrepreneurs. So design, operate, and integrations are the proper mixture of usable and highly effective
  • You can create a excessive-changing, customized e-mail in minutes and blast it to a extremely focused listing, rising conversions exponentially
  • Easy to make use of and good person expertise

ConvertKit Cons

  • Not newbie-pleasant
  • It’s not low-cost
  • The e-mail builder may be very primary
  • It’s newbie overkill
  • Unsubscribe pet peeve (I’ll clarify later…)

ConvertKit Features

Email Builder

Since that is an e-mail advertising instrument, I need to begin with the emails themselves.

ConvertKit lets you ship essentially the most laser focused e-mail of all time, but when it reads like a Nigerian Prince making an attempt to rip-off them out of cash, no one goes to purchase (really, I assume some individuals would chunk).

I’ll be lifeless sincere with you – ConvertKit’s e-mail builder is rudimentary. I’m speaking Stone Age-level rudimentary. Check it out:

convertkit email builder ease of use

There’s no drag-and-drop editor, no bells and whistles, no nothing (though it’s simple to make use of). The solely adjustments you can also make are textual content: font, shade, daring, italics, and so on.

But that is all carried out by design. Here’s why:

  1. ConvertKit needs to be simpler to make use of than MailChimp. That’s why they need it as primary as potential.
  2. Plain textual content emails have increased deliverability. Since they’re smaller, it’s simpler to ship them out quicker. Also, they’ve much less of an opportunity of ending up within the Spam folder.
  3. Plain textual content emails have increased conversion charges. There are fewer distractions they usually really feel extra private, which is a big benefit for creators such as you. According to Hubspot, every A/B test they conducted showed plain text emails to perform better than HTML.

If you continue to need one thing fancy, you could have the choice to manually enter the code. But this in all probability received’t apply to you.

Pro Tip – Create Dynamic Emails

One factor I like about ConvertKit is how simple they make it to personalize emails. Just click on on the Personalize tab within the builder and insert “merge tags” such as you see right here:

email personalization in convertkit

ConvertKit Newsletter Templates

ConvertKit Newsletter Templates

You know these instruments that provide you with entry to a whole lot {of professional} wanting templates for newsletters?

This ain’t it.

ConvertKit is naked bones…and I LOVE IT! You solely get Three varieties of emails: Text, basic, and trendy. It’s not fairly, nevertheless it works.

READ THIS: Check out why ConvertKit HATES fancy email templates. It’s spot on.

This helps me really feel like Mark Zuckerburg! You understand how he wears the identical factor daily so he doesn’t waste psychological power on dressing up? ConvertKit is the very same factor – in a roundabout kind of manner.

I’ve already lined why plain textual content emails are superior, however one other big profit from the shortage of alternative is that you simply don’t waste any time stressing about your e-mail design. Just click on, kind, and ship.

It’s simple.

What a couple of touchdown web page builder or templates?

Here’s the place issues take a slight downturn.

Plain textual content emails are nice, however skilled-wanting touchdown pages are essential to your success as a creator.

ConvertKit comes with 18 touchdown web page templates.

convertkit landing page builder templates

The lack of alternative is a bit annoying, however general ConvertKit makes it insanely simple to create a fantastic touchdown web page, particularly for lead magnets (tremendous necessary as a digital content creator). It’s as near Zero effort because it will get.

best converting email optin landing pages

If you discover that ConvertKit’s templates aren’t sufficient in your touchdown web page wants, take a look at our Leadpages review and also you’ll see why investing in a separate touchdown web page builder is smart anyway.

ConvertKit Email Automation

visual automations builder in convertkit

ConvertKit’s advertising automations are second to none, particularly at this worth level. It’s obtained equal or BETTER automations than instruments which are twice as costly.

I noticed unimaginable outcomes nearly immediately after establishing automated sequences.

They’ve obtained all the pieces from carried out-for-you templates of the best changing sequences (Including launching a brand new product!) to an intuitive sequence builder that’s really easy to make use of, anybody can do it.

ConvertKit makes it simple for you and walks you thru all the pieces step-by-step. Say you need to launch a brand new product, you’d simply select the Product Launch template:

product launch emails with convertkit

Then, ConvertKit exhibits you a map of the visible automation for creating your first profitable product launch sequence to assist the gross sales roll in:

visual automation for product launches

You simply plug in regardless of the instrument tells you and also you’re golden. It’s nearly senseless.

I particularly like how every step is proven inside the context of the aim you’re making an attempt to realize. I used to get anxious about establishing every step within the funnel – “is that this actually useful?” or “UGH, why am I losing time on this?!” – not anymore!

You may even set “triggers” to additional optimize your e-mail sequences, and it’s all carried out by way of a easy “if…then” rule system. In my expertise, no different instrument is that this streamlined.

convertkit sends emails with triggers and actions

For all the pieces it lacks in e-mail constructing, the visible automation e-mail templates make up for it after which some.

As quickly as you launch your merchandise, ConvertKit’s automations are going to start out scaling your online business for you with Zero further effort put into sending emails that convert.

ConvertKit Forms

convertkit makes opt-in forms great again

Is there something you’d quite be doing proper now than studying about registration varieties?

I doubt it. Come on, it’s REGISTRATION FORMS!

ConvertKit provides easy but efficient (noticing a pattern right here?) choose-in varieties. These dangerous boys allow you to make a fantastic first impression, enhance signal ups, acquire that e-mail handle, and forge a deeper connection together with your guests.

A couple of the reason why I like ConvertKit’s enroll varieties greater than different instruments:

  1. Unlimited varieties
  2. Responsive designs
  3. GDPR compliant
  4. Customizable designs

It’s even tremendous simple so as to add a drop-down menu. Like this:

adding dropdowns in convertkit forms

How excited are you proper now?

You get the selection of Modal, Slide-In, Sticky Bar, or Inline varieties to gather their e-mail handle.

ConvertKit Analytics and A/B Testing

This is an enormous blemish on the instrument in my view. It’s undoubtedly not for geeks. That might really be a very good factor although.

First, it provides little or no in the way in which of A/B testing, and everyone knows how necessary that’s.

However, ConvertKit does provide A/B testing on crucial a part of your emails: the topic strains. And it’s tremendous simple to launch:

a b testing subject lines in convertkit

Optimizing your topic strains might be one of many best strategy to take e-mail advertising campaigns to the following degree.

Compared to different instruments, although, it’s severely missing. If you’re on the degree the place A/B testing is important to your e-mail campaigns and advertising automation, ConvertKit makes it a bit too tough to be a very good funding.

On the analytics aspect, it does provide you with a fast birds-eye view of how your campaigns are performing:

email analytics and performance reports

You can see open price, click on price, subscribers, and so on. It additionally breaks down the efficiency of every type. It’s primary monitoring, nevertheless it’ll need to do – as regular, they worth person expertise. For superior marketing campaign monitoring, you’ll want some plugins and a little bit of know-how.

Overall, the analytics aspect is admittedly missing, however that’s congruent with their “less is more” strategy and a deal with ease of use.

When I used to be simply beginning out, some instruments actually obtained in the way in which of truly rising my e-mail listing. I spent an excessive amount of time figuring all the pieces out and geeking out on numbers quite than simply constructing automations (What actually issues).

Verdict: ConvertKit isn’t for geeks, however that’s precisely why it’s good for creators.

Lists and Segmentations (Plus my large PET PEEVE)

list segmentation problems in convertkit

ConvertKit is chilly-blooded environment friendly in relation to listing administration. It has, in my humble opinion, essentially the most environment friendly manner of managing lists and sending emails on the market.

ConvertKit is a “segments” based email marketing tool.

See this cool cartoon picture above? It’s spot on. Segments are like folders. Every time you apply a tag to an e-mail, that locations it in a distinct “folder”, then you possibly can resolve what kind of gross sales funnel or touchdown web page to ship the individuals in that folder to.

So as an alternative of listing upon listing upon god forsaken listing, you solely handle one grasp listing and section that listing into various kinds of individuals. You may even section based mostly on sure actions to additional optimize your funnels. For instance, segmenting customers into completely different “folders” based mostly on whether or not they clicked a hyperlink in an e-mail or not.

segment emails by link clicks

When you’ve solely obtained a number of hundred subscribers, this doesn’t matter a lot. But belief me, I didn’t begin operating into points with different instruments till I had hundreds of subscribers. And once I did, it was practically deadly.

When you’ve obtained tens of hundreds of subs in your e-mail listing, managing dozens of lists is sufficient to make your head explode. And not like MailChimp, you’ll by no means run into duplicate contacts issues.

Having one single listing with easy tags makes life extra bearable. And you possibly can even maintain monitor of all the pieces a contact has carried out to additional section them.

Sounds nice. So what’s your large pet peeve?

I really want to vent about one thing:


This is tremendous necessary, particularly when you could have tons of various tags.

In ConvertKit, if somebody unsubscribes from one provide, they unsubscribe from EVERYTHING. This is the draw back of getting one grasp listing.

In different instruments, somebody can unsubscribe from one provide and nonetheless be in your broadcast listing. Not with ConvertKit. The solely manner round that is to arrange some customized unsubscribe hyperlinks:

custom unsubscribe links

I assume it’s not that large a deal, nevertheless it’s an enormous pet peeve of mine, particularly because the firm doesn’t make it clear from the outset.

ConvertKit Integrations

convertkit integrations list

Ask anybody in eCom circles about ConvertKit’s integrations, and also you’ll hear lots moans and grunts about how ConvertKit’s integrations suck.

I don’t know why.

This is a type of bizarre circumstances the place individuals simply repeat one thing false till it’s true (FAKE NEWS). I simply counted 94 whole integrations straight inside the instrument, and with the Zapier plugin you possibly can entry a whole lot extra.

So what’s the issue?

I believe most eCom individuals similar to large shiny numbers. Who cares if one thing has 4.6 trillion integrations? You’re solely going to make use of 10 of them anyway.

ConvertKit integrates with all the pieces you possibly can probably want, particularly as a digital content creator:

  • Stripe for funds
  • Shopify for all the pieces
  • Recart to focus on evil cart abandoners
  • Optimize Press for lead seize
  • Teachable for on-line programs
  • Paid Memberships Pro for membership websites
  • WebinarJam for – you guessed it – WEBINARS
  • WP Courseware for memberships and programs
  • KingSumo for giveaways

The solely draw back right here is that you simply want Zapier to entry different platforms like Facebook or PayPal, which might be the supply of the “ConvertKit’s integrations suck” fantasy. It’s actually 10 minutes of additional work. Chill.

ConvertKit Pricing

convertkit free plan

“Wait, no FREE PLAN? This is an outrage! I deserve FREE THINGS”

Yes, as scandalous because it appears at first, ConvertKit has no free plan. I do know, loopy proper? That somebody would provide a service that automates and optimizes the web’s most profitable marketing technique after which count on to be paid.

I completely get it. When you get began in e-mail advertising, getting a instrument whose pricing begins at $29 per thirty days if you received’t be getting any return for a number of months is hard. We’ve all been there. But it’s completely price it (largely). Let’s cowl the great things about ConvertKit’s pricing first.

Simple and All-Inclusive

convertkit pricing comparison and overview

Unlike just about each different instrument on the market (*COUGH* ACTIVECAMPAIGN AND GETRESPONSE), ConvertKit provides you entry to ALL FEATURES no matter which plan you select. You solely pay based mostly on the variety of subscribers.

I hate how complicated different instruments are, and the way they promote tremendous highly effective options however disguise them behind a paywall.

Some instruments cost you extra for options, then cost you extra for subscribers. It’s tremendous complicated.

With ConvertKit, it’s easy and all inclusive. You get all the pieces in each bundle.

Now, the draw back…


convertkit is not cheap

The costs are as follows:

  • 0 – 1,000 subsribers: $29/mo or $25/mo yearly.
  • 1,000 – 3,000 subsribers: $49/mo or $41/mo yearly.
  • 3,000 – 5,000 subsribers: $79/mo or $66/mo yearly.

Everything else requires a customized plan. I do know individuals nonetheless utilizing ConvertKit with lists of 50,000 subscribers or extra. Talk about costly!

The plus aspect is there’s a 14-day free trial that doesn’t require a bank card.

So this begs the query…

Is ConvertKit’s e-mail advertising juice definitely worth the squeeze?

Terrible metaphors apart, it is a powerful query to reply.

If you could have the subscribers, and are critical about scaling your online business, then sure. ConvertKit is very advisable if you happen to’ve obtained large ambitions. There’s a purpose why critical content creators and eCom professionals swear by it.

Think about it…

$50/mo is sufficient to totally automate e-mail sequences to focused audiences that promote them a whole lot of {dollars} or extra in merchandise whilst you’re sleeping.

Read that once more.

This is an INVESTMENT. I don’t perceive why so many individuals are hesitant to pay good cash for software program that scales their enterprise. What would you like?

The solely case the place I believe the juice isn’t definitely worth the squeeze (I hate this cliche…) is for newbies. $30/mo is a bit a lot for 1,000 subscribers, particularly if you happen to don’t have a very good provide or focused listing curated but.

Which brings me to one thing I need to cowl…

ConvertKit is Beginner Overkill!

When you’re simply getting began with an internet enterprise, ConvertKit simply doesn’t make sense.

If you’ve obtained a listing of only some hundred subscribers, likelihood is you received’t make a lot cash.

And with that few individuals in your listing, you received’t get a lot profit from the superior automations.

You’re significantly better off with one of many instruments that has a free plan after which migrating your listing to ConvertKit when you’ve obtained a number of thousand loyal followers. Don’t fear, I’ll cowl options to ConvertKit on the finish so ensure you verify these out.

Pro Tip: ConvertKit has a cool concierge migration guide that got here in tremendous helpful for me. USE IT!

ConvertKit Support

convertkit custom service

You know the assist is sweet when it’s known as “Customer Success” as an alternative of “Customer Service”.

Seriously, I like ConvertKit’s buyer assist. Especially when in comparison with most instruments whose groups are solely obtainable by way of one channel in the course of the week.

ConvertKit’s group is there 8am-8pm Eastern 7 days every week through [email protected] or [email protected].

convertkit support options - no live chat

Notice right here that they’ve useful documentation and tremendous superior workshops the place you learn to use the instrument dwell!

There’s tons of free worth obtainable. You’d be stunned how a lot you possibly can study in an hour. I’ve but to seek out one other instrument with higher coaching at this worth level.

email marketing workshops

As far as e-mail response time, I’d say it appears like about an hour. They declare to have a median response time of 1 hour and 14 minutes, so I’d say that’s about proper.

One different superior bonus is their Facebook assist group.

You can be part of the Convertkit family, an 8,500-member sturdy assist group ready to reply your entire questions and allow you to overcome challenges.

One factor I’ve realized after doing this for years is that your obstacles are nothing new. Someone has already overcome them. You simply must take their recommendation as an alternative of figuring it out by yourself!

The solely factor we might want for extra is dwell chat assist, however the emails are quick sufficient for it to not be vital.

Is ConvertKit Right for You?

OK, now for the $29 – $79/mo query: Who is ConvertKit for and who will not be?

Based on my years of expertise with the instrument, right here’s what I believe:

You Need ConvertKit IF….

1) You are a solo digital creator with a wholesome e-mail listing

If you’re a blogger, vlogger, frogger, YouTuber, digital course creator, or anybody who makes their very own digital content on the market below a single enterprise entity, ConvertKit is 100% the instrument for you, and it’s not even shut.

It has all the pieces you could develop your online business, together with direct integrations with instruments particularly designed to make your life simpler like course, webinar, weblog, and lead magnet plugins.

If you’ve obtained a secure enterprise and over 1,000 subscribers, you’ll reap the entire advantages of the world’s most streamlined e-mail autoresponder instrument at a worth that received’t break the financial institution and is foolish simple to make use of.

2) You’re an skilled digital marketer with a wholesome finances and e-mail listing

Even if you happen to enterprise is already uber profitable, you possibly can nonetheless profit from ConvertKit’s advertising automations. So if you happen to’ve obtained an enormous subscriber listing and may fork over $70+/mo, I say go for it.

ConvertKit is NOT for you if…

1) You’re a newbie or on a finances

Beginning bloggers and different content creators will find yourself paying for however not getting the entire advantages of ConvertKit. That’s why I say it’s newbie overkill.

There’s no purpose to get a BMW in your first automobile. A used Honda will do exactly fantastic till you’re prepared.

There are loads of free plans on the market (I cowl the very best one subsequent) that can prevent some cash till you’ve obtained the sources to degree up.

Badass digital entrepreneurs prepared to beat the world

ConvertKit claims to be as highly effective as InfusionSoft….

It’s NOT.

It undoubtedly has its limitations – A/B testing and analytics simply to start out – and on the finish of the day it’s simply e-mail advertising software program. Thing is, if you happen to’re a really perfect buyer, these limitations don’t have an effect on you in any manner.

There are sure instruments on the market which are nice e-mail advertising instruments PLUS an entire lot extra.

I’ll cowl my favourite down beneath.

You run a number of companies with completely different lists

You all know my pet peeve by now, so I’m not going to repeat it. But since all the pieces works out of 1 grasp listing, it will get VERY CUMBERSOME to function distinct lists for unrelated companies.

Even ConvertKit itself recommends having a number of accounts for various lists. That’s a bit loopy if you happen to ask me.

My Final Thoughts

I hope this ConvertKit evaluation answered your entire questions, since a lot of the evaluations I learn had been both deceptive or not detailed sufficient to essentially educate something.

If I needed to sum up my ideas, it could be this:

ConvertKit is an superior instrument for many entrepreneurs, particularly bloggers and digital course creators. The individuals on the backside of the bell curve (Beginners) and high (Badasses) ought to look elsewhere (Like my options part beneath). But for the overwhelming majority of us, ConvertKit is the perfect e-mail resolution.

Best Alternatives to ConvertKit

Like I mentioned, ConvertKit will not be for everybody. If you’re a digital creator with one enterprise and a large e-mail listing, it’s the precise instrument you want.

If you’re simply beginning out or are a badass hellbent on world domination, it’s in all probability not greatest for you.

Here are two options if you happen to fall into these classes:

1. MailChimp – FREE

mailchimp as a convertkit alternative

MailChimp is the most well-liked identify within the e-mail advertising software program area. Probably as a result of it has the world’s most well-known FREE plan.

It’s good for newbies and pretty simple to make use of. You get e-mail templates, automations, advertising CRM, and even behavioral concentrating on all 100% free. It’s sufficient to develop your online business to start with simply.

I used it once I first began out manner again in prehistoric instances, and I used to be capable of construct some easy gross sales funnels through lovely e-mail and touchdown web page templates with zero tech skill.

This is certainly the very best different to ConvertKit in case your on a decent finances and worth ease of use. However, you will have emigrate down the highway if you happen to’ve obtained large ambitions and ensure they don’t invoice you for getting over 2,000 subscribers. We’ve additionally obtained a full ConvertKit vs Mailchimp review here.

2. Drip – The Ultimate eCommerce Tool

“That’s no moon. It’s Drip – the world’s most badass email marketing tool, CRM, social media advertising platform, and everything else you could possibly imagine rolled into one”.

Drip is greater than an e-mail advertising instrument. It’s an expertise builder. No different instrument even comes near its performance in my view.

It’s an e-mail advertising instrument, buyer relationship administration platform, analytics, social media, eCommerce, and conversion price optimization instrument all wrapped in a single. It allows you to design and automate the entire buyer interplay together with your model “from inbox to Instagram” or so they are saying.

This is the one instrument you’ll ever want. When you see it that manner, it’s definitely worth the hefty price ticket. By the way in which, at solely $50/mo for two,500 subscribers, it’s a whole STEAL. However, it actually lacks in relation to ease of use.

ConvertKit F.A.Q

Q: What is ConvertKit?

A: ConvertKit is a set of finish-to-finish e-mail advertising instruments for digital creators that helps flip guests into loyal prospects. It permits creators to seize new leads, create e-mail provides, and design and automate e-mail funnels. With a bit of labor, it’s potential to 100% automate gross sales and become profitable with Zero further effort.

Q: Is ConvertKit higher than MailChimp?

A: It relies upon, however I’d say sure UNLESS you’re simply beginning out. MailChimp’s Free For Life plan is hard to show down when cash is tight and subs are onerous to come back by. But finally you’ll want a greater instrument to scale. I’d say begin with MailChimp, then migrate to ConvertKit.

Q: How a lot does ConvertKit value?

A: It prices anyplace from $29 – $79 month-to-month or past relying in your plan and variety of subs. If you could have greater than 5,000 subs, you want a customized plan.

Q: Is ConvertKit a CRM?

A: No, ConvertKit is an e-mail advertising instrument. NOT a CRM. You’ll want one thing else to handle your buyer relations. It does combine with CRM instruments although.

Q: Does ConvertKit have touchdown pages?

A: Yes, it does! It has 18 skilled touchdown web page templates that can assist you convert extra guests.

Q: Does ConvertKit have a free plan?

A: No, there is no such thing as a free plan. However, there’s a free trial.

Q: Does ConvertKit have a cellular app?

A: No, there is no such thing as a cellular app.

Q: What is an autoresponder and what’s the greatest autoresponder?

A: An autoresponder is a message that’s mechanically despatched to a contact after they take a sure motion. So when somebody triggers an motion – e,g, somebody subscribes to your listing – the autoresponder mechanically sends them an e-mail. The greatest instrument relies on your wants, however the greatest names within the market are MailChimp, ConvertKit, and Aweber.

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