Kevin Indig posted a ballot on Twitter, which I retweeted, asking how a lot does place primary on Google matter at this time vs 10 years in the past? I’m a bit shocked to see the responses to this query. In brief, it appears SEOs are tremendous cut up on this.

With research saying fewer people click on the Google search outcomes at this time, you’ll suppose that place one in Google search at this time is much less useful than it was ten years in the past? But about 39% of those that answered the ballot stated it’s now extra necessary to get place one in Google. 23% stated it’s the similar, no distinction, place one at this time and ten years in the past is simply as necessary. 38% stated it’s much less necessary.

Here is the tweet:

The “show results” choice form of skewed the outcomes, so right here is the pie chart with out that:

There are so many new methods to get clicks or impressions in Google and never be place one. Featured snippets, information panels, movies, pictures, Google Assistant, Google Discover, the checklist goes on and on. I discover it attention-grabbing, am I mistaken?

Forum dialogue at Twitter.

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