The means to see issues out of your buyer’s perspective doesn’t simply make you a extra likable salesperson or marketer—it’s a enormous benefit in phrases of enterprise outcomes.

In this interview with Nutshell’s Ben Goldstein, Markempa Founder and CEO Brian Carroll talk about what “empathy” means in a sales context, how you can uncover your patrons’ actual motivations and the modifications in techniques that sellers and entrepreneurs have to make to place their prospects’ wants in entrance of their very own.

Key quotes:

“We have more ways of reaching customers and more channels, but actually connecting to what customers care about is the hard thing. That’s why I see empathy as a superpower in marketing and sales.”

“Sales hustle combined with automation can actually create a bad experience for the customer because it’s about the salesperson getting their needs met.”

“You have to manage your inner game of how you feel towards customers. Are they just emails? Are they just IP addresses? Is that just a phone number or is that a human being?”

Read the entire post here on the Nutshell Blog

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