By Kelly Forst May 3, 2021
Don’t let running a blog intimidate you. Get began in a few simple steps.
Whether you like writing — or hate it — running a blog might be a highly effective progress engine for your corporation.
But in case you’ve by no means had a weblog earlier than, beginning can really feel overwhelming. There’s a lot to take into consideration: writing, search engine optimisation, key phrases, web site maps, internet hosting — the checklist goes on.
That’s why I wished to converse to Ben Cummings — Founder and Creator of Blog with Ben — on the most recent episode of The FWD: Thinking Show. Ben breaks down running a blog and makes it simple for small companies and bloggers to make a dwelling running a blog on-line.
Plus, Ben reassures listeners that beginning a weblog isn’t as overwhelming as you would possibly suppose.
Let’s get into the dialog.
Do blogs make sense for companies of all types?
The means that you just use your weblog will drastically change your technique.
For occasion, companies use blogs as an engine for his or her content advertising efforts — prioritizing search engine optimisation, driving site visitors to their content and changing leads.
Meanwhile, different companies might be constructed fully round running a blog, like journey running a blog and meals running a blog. In these circumstances, it’s possible you’ll be extra centered on monetization, model recognition and viewers progress.
However, there are a lot of similarities between blogs for content advertising and blogs for companies, as a result of in the end all of it comes down to creating invaluable content that folks love.
Blogging suggestions for Search Engine Optimization (search engine optimisation)
Google is your buddy when it comes to discovering key phrases that you really want to rank for. Even easy searches can provide you a lot of concepts.
You may also use Google Ad’s Keyword Planner to do extra in depth key phrase analysis. It’s free to use and can provide you nice perception on what individuals are looking for.
Or, if in case you have a WordPress weblog, the Yoast plugin is a large value-add for search engine optimisation. It even teaches you about writing with an search engine optimisation focus.
However, search engine optimisation goes past key phrases and content — there’s additionally a technical aspect to search engine optimisation.
Ben’s greatest recommendation: Keep it easy while you’re simply beginning out and don’t get slowed down by the small print of technical search engine optimisation. Focus on establishing a effectively structured web site, privateness coverage web page, contact web page, and create useful content.
How to promote weblog content
Organically, a great way to increase search engine optimisation is to use your social channels. Share your content on Twitter, Facebook, Instagram and YouTube to improve phrase of mouth and create a direct line to your viewers.
Another means is to construct an e-mail checklist and share new content along with your checklist. When you will get site visitors to your new blogs, that can assist increase search engine optimisation as effectively.
Ben’s #1 tip to develop an e-mail checklist to your weblog: You have to create an incentive that can entice guests to join your checklist. Present one thing of worth in change to your e-mail checklist. People are signing up for you and your character. So be your self, be affected person, present worth to your viewers and the remaining will fall into place.
Monetize your weblog
Blogging provides you the potential to earn a full time revenue. And it goes hand in hand with serving to your viewers.
There are a handful of how to go about it:
- Running sponsored content
- Selling ads
- Selling merchandise
- Set up a paid membership
- Sell your web site
- Affiliate advertising
Ben shared affiliate internet marketing is his favourite means to earn a passive revenue via running a blog. Affiliate advertising is selling different firms’ services for a share of a sale. But affiliate internet marketing solely works in case you really imagine within the services or products you’re selling, as a result of your viewers will solely belief you in case you’re really real about your assist.
To get began, you want to have a digital platform, like a weblog. But then you may apply for services that talk to you thru totally different affiliate networks.
Do you want to like writing to have a weblog?
The reply is apparent and easy: No.
You don’t want to like writing. In truth, you don’t want to write to have a weblog. If you’re on the lookout for a content engine for your corporation, you may rent third-party assist, like freelancers, to create content for you.
Having an editorial content calendar additionally makes it a lot simpler to create content that speaks to your viewers and keep constant along with your writing.
About Ben Cummings
Ben is the creator of Blog With Ben, the place he helps folks construct, develop, and monetize their blogs by offering free, simple to observe, step-by-step tutorials. He’s an knowledgeable in all issues WordPres, running a blog, internet hosting, search engine optimisation, copywriting, and the way to run a profitable on-line enterprise.