Are you a Return Path person who purchased your license via Salesforce? If so, we now have some nice information: in your e mail deliverability and inbox placement reporting wants, there’s no higher time than now to plan your transfer to Everest.

Return Path isn’t going anyplace

Recently, Salesforce Marketing Cloud notified its purchasers that as of May 1, 2021, the Return Path platform would now not be accessible on the market or renewal via Salesforce. Why? Because we used our 20+ years of e mail advertising and marketing experience and expertise, together with suggestions from our 10,000+ e mail clients, to construct the finest e mail success platform on the market. We have mixed the finest know-how from the Return Path and 250okay platforms into Everest. As a results of having a greater resolution for YOU, we didn’t renew our Salesforce reseller settlement, which is why Salesforce is saying they’ll now not promote you Return Path.

Unfortunately, Salesforce used a change taking place for them to create worry and uncertainty for you. We’re right here to let you know there’s nothing to worry in any respect, except higher e mail outcomes and improved know-how scare you. Since Validity launched Everest in August 2020, our crew has been reaching out to our purchasers to plan their migration from Return Path to Everest to allow them to transfer over to a superior platform that may assist them dramatically enhance their e mail outcomes. This means extra opens, extra clicks, and extra conversions. We don’t need anybody to be frozen out of Everest’s improvements and enhancements – particularly not our clients who purchased via Salesforce.

No matter who you bought the Return Path platform via, our easy migration program makes it simple for you to make your manner over to Everest with all of your historic e mail advertising and marketing information intact, minimizing any burden in your e mail advertising and marketing groups. Our crew of consultants is with you each step of the manner.

Everest is a dramatic enchancment over Return Path, created with YOU in thoughts

Everest embodies all the capabilities of Return Path, 250okay, and BriteVerify, plus an entire new set of options by no means seen in the e mail market. Everest customers get broader information protection from an expanded community of knowledge companions, with information from over 2.5 billion mailboxes round the world. It means the largest seed listing accessible, overlaying 140 mailbox suppliers. It means entry to the largest publicly accessible business entice community, overlaying mail originating from each nation in the world.

To absolutely admire how Everest compares to Return Path, you’ll be able to take a look at this side-by-side comparison, or take a look at this whitepaper enumerating the elements introduced collectively by Everest from many years of expertise.

If you’re confused by the sudden consideration to the end-of-renewal date for Return Path, let’s dispel a couple of myths:

  • No, the Return Path platform isn’t abruptly disappearing. Rest assured, we’ll proceed to honor licenses for all clients via the size of the order time period. We’ll work to migrate you when your Return Path license comes up for renewal at a time that works finest for you.
  • Yes, Everest works with Salesforce Marketing Cloud – it has because it launched. Our options work with nearly each e mail service supplier (ESP) in market right now, defending your information and your funding do you have to ever swap from Salesforce to one other supplier, or if you’re like a lot of our clients who’ve a number of ESP relationships.
  • No, you’re not shedding one thing by sticking with us. We convey your Return Path information over to Everest so that you don’t miss out on something. Whether your renewal date is May 1, 2021 or April 30, 2022, we’ll create a migration plan that works for you and your crew. You don’t have to wait in your renewal date to transfer to Everest.
  • No, you don’t want to discover a fast substitute as a result of the Return Path platform is “going away.” Don’t give right into a false sense of urgency, as a result of we’ve acquired your again day-after-day in each manner. It shouldn’t matter to you who will get paid on the contract you signal. What ought to matter is that you’ve got a platform constructed for you that may make you the hero of your advertising and marketing crew. Don’t be waylaid by Salesforce pointing you to poorer-performing and unethical companions like SparkPost (a few of the tech they’ve thrown collectively is tech they’ve gotten illegally by stealing that intellectual property from 250okay), or by others steering you to alternate options which are in their finest pursuits and never yours. Take a more in-depth take a look at what these alternate options even have to provide and be sure to’re asking them the proper questions.

Here’s how one can be the subsequent Everest success story

Remember, all our Return Path clients can proceed to use Return Path, no matter the place they bought their license. To get Everest, the finest e mail success platform on the market constructed for entrepreneurs such as you, we’ve acquired a crew of individuals ready to provide help to proper now. The course of is straightforward:

  1. Fill out this form to join the migration program.
  2. Meet together with your Account Executive and see a stay demonstration of Everest.
  3. Receive one-on-one steerage for choosing the proper Everest version for your online business.
  4. Reserve your migration slot and acquire entry to our onboarding success package.

After your present campaigns and integrations are migrated to Everest, our post-migration success plan will be sure to’re getting the most out of your system. If you want help with APIs, we’ll work with you as a part of your Everest migration plan to provide you with extra detailed and personalised help.

Start your journey right now. Click here to request time with our crew – you’ll be glad you probably did.

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