A jam packed touchdown web page can scare off guests. Control the way you show your enroll varieties with a 2-step touchdown web page.

To enroll, or not to enroll?

That is the query that everybody who visits your touchdown web page will ask themselves.

And a couple of issues will make or break their determination.

One factor that may scare them off? An overwhelming quantity of data in your touchdown web page. 

It’s a nice line to stroll. Too a lot, and your guests may really feel overwhelmed. Too disorganized, they usually received’t perceive what you provide them. Too little, and chances are you’ll not state your case properly sufficient to encourage the enroll.

Finding the fitting steadiness of content in your touchdown web page is a vital step to get extra signal ups. And with 2-step touchdown pages — which embrace enroll type that pop up with a button click on — discovering that steadiness turns into lots simpler.

What is a 2-step touchdown web page?

A 2-step touchdown web page doesn’t embrace a visual enroll type on the primary web page. The enroll type on a 2-step touchdown web page will solely seem when a customer clicks a button with a name to motion (CTA). 

A 2-step touchdown web page can also be generally known as 2-step opt-in or on-click pop up varieties. 

In order to opt-in with a 2-step touchdown web page, guests should take 2 steps:

  1. Click a button. This triggers a pop up type.
  2. Enter an electronic mail deal with into the shape to subscribe.

It is one other method of encouraging guests to enroll in your electronic mail listing by presenting the fitting data on the proper time.

How does it work?

One factor to notice: 2-step opt-in is usually confused with the time period double opt-in — or confirmed opt-in. With double opt-in, you will need to affirm your curiosity in subscribing to a listing by way of a affirmation electronic mail. While you possibly can definitely use double opt-in along with 2-step opt-in in your touchdown web page, the 2 phrases typically get misused. 

The essential purpose to make use of on-click pop-up varieties? Psychology.

As we’ve already mentioned, touchdown pages can really feel overwhelming if there’s an excessive amount of data on the web page. If the web page is just too full, guests usually tend to depart your web page instantly as a result of they understand studying the web page as an excessive amount of effort.

So, not solely does together with a button with a robust CTA lower muddle on the web page, it makes you look extra skilled.

But a cleaner look isn’t the one purpose to present 2-step touchdown pages.

Requiring 2-step opt-in reduces friction within the enroll course of. Landing pages with out seen enroll varieties are simpler to digest. It retains readers targeted in your provide with out asking them for one thing immediately.

Plus, as is the case with all advertising ways, some psychology comes into play. Visitors who click on on a button after which enter their particulars are extra invested in your provide. This is a psychological tactic in advertising known as “foot in the door technique.”

The foot within the door method says that prospects who take a small step first usually tend to take to a bigger, extra desired motion in a while. 

Clicking the button = having a foot within the door. A customer who triggers the pop up type on a click on is extra more likely to fill out the shape when the pop up seems. 

So what do 2-step touchdown pages seem like out within the wild? Let’s have a look.

2-step touchdown web page examples

Selling a product? Offering a service? Simply wish to develop your electronic mail listing?

No matter your objectives, 2-step touchdown pages may also help you optimize conversions.

Check out how these execs use 2-step opt-in to assist their development.

Grow your listing with a free on-line course

Amie Tollefsrud, Founder of Rebelle Nutrition, helps different nutritionists construct their audiences by touting the worth in fact creation. 

She practices what she preaches, and promotes a course to assist her viewers create passive revenue. By making a touchdown web page for this masterclass, she simply promotes it by way of electronic mail and social media to drive signal ups.

The web page is clear, and it solely shows the knowledge that guests must know earlier than being introduced with an opt-in type. Ultimately, this can be a friendlier method and fewer intimidating to first time guests. 

2-step landing page example

When guests click on both of these 2 buttons, the next on-click pop-up type seems:

on-click pop-up form example

Using 2-step opt-in lets Amie preserve guests targeted on the worth of her course. It’s additionally extra aesthetically pleasing than having a number of enroll varieties littered throughout the web page.

Sell a product

Kevin Curry — a health influencer and creator — runs FitMenCook, a website devoted to serving to males put together wholesome meals that match their way of life.

He makes use of a 2-step touchdown web page to direct guests to buy his cookbook.

2-step landing page example for sales

Clicking “Get the Book” triggers an on-click pop up type, making it simple for guests to buy at their most well-liked retailer:

on-click pop up form example from Get the Book

Sign up for a e-newsletter

The Daily Stoic is a e book written by Ryan Holiday and Stephen Hanselman. The e book’s web site features a prime bar navigation with a button to set off a 2-step opt-in.

Clicking the yellow “sign up for daily email” button triggers the next pop up:

newsletter pop up form

This course of makes it simple for web site guests to enroll in every day updates. Plus, the pop up type sells the worth of the e-newsletter with out taking over treasured actual property on the homepage. 

How to create a 2-step touchdown web page with AWeber

AWeber Landing Pages are actually outfitted with the power to make use of on-click pop-up varieties. So all prospects — on any plan — can create a touchdown web page they want with instruments they already use. 

To create a touchdown web page with this sort of type, full the next steps:

  1. Navigate to “Landing Pages” in your account. At this level, you possibly can create a brand new touchdown web page, or edit an current one. 
  2. Once your touchdown web page is prepared, drag the “Pop-up” aspect into the touchdown web page creator the place you want to your button to seem.
pop up element in AWeber

3. Set the pop-up aspect to set off when clicked, on the fitting facet bar.

on-click pop up element

4. Customize the pop-up model you want to in the fitting facet bar. You can change the background colour, dimension of the button, the way it seems, and align the button nonetheless you’d like.

customize pop up form

5. Next, click on the “pop-up” tab subsequent to settings. You ought to see a clean field pop up. Drag within the “Form” aspect from the left facet bar to make the most of the pop-up house as a type.

setting up your pop up form

6. Customize your type fields and submission settings utilizing the fitting facet bar.

customize pop up sign up form

7. Once your customizations are set, you’re able to go!

finished 2-step landing page form

Want to get extra signal ups with your touchdown web page?

Give 2-step touchdown pages a strive with the “Pop-up” aspect within the AWeber Landing Page Builder as we speak. 

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Have extra questions on touchdown pages? Check out the brand new Marketing Glossary. Quickly lookup phrases and get solutions to all of your advertising questions with ease.

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