Posts, Stories, Live, IGTV, Reels, and now Guides.

Say hiya to an entire new format of sharing content on Instagram.

What are Instagram Guides?

Instagram Guides had been first launched in May 2020 to assist folks discover psychological well being assets to manage with the COVID-19 scenario.

The platform enabled solely a choose group of professional organizations and public figures to take part in sharing suggestions and tips about learn how to take care of oneself in the course of the world pandemic.

As defined by Instagram, “When viewing a Guide, you possibly can see posts and movies that the creator has curated, paired with useful suggestions and recommendation. If you wish to study extra a few particular put up, you possibly can faucet on the picture or video to view the unique Instagram put up. You may also share a Guide to your Story or in Direct by tapping on the share button within the higher proper nook.”

Organizations like AFSP National, Headspace, and Klick Safe had been a few of the first few individuals that shared wellness content utilizing Instagram’s new long-form content characteristic.

But now, Instagram has expanded the Guides characteristic to all customers to share scrollable and easy-to-digest long-form content. So, for entrepreneurs, now is a good time to study a factor or two about this new characteristic. To start with, let’s get started on learn how to create a Guide.

How to create a Guide on Instagram?

To create your first Instagram Guide, faucet the plus icon on the highest proper nook of your profile web page and choose ‘Guide’.

Instagram GuidesInstagram Guides

Once you choose ‘Guide’, you’ll get the choice of choosing three kinds of Guide codecs that are as follows:

  • Places: To suggest locations in your metropolis and past.
  • Products: To suggest your favourite merchandise.
  • Posts: To suggest the posts you created or saved.

Instagram Guides


Places is the right information sort for anybody who needs to share their location-based suggestions. The weblog post-like format permits you to narrate your suggestions with additional commentary and context with out limiting your self to posting movies and pictures.

And for manufacturers, it is a nice strategy to spotlight posts of shoppers tagging the bodily location of your retailer. This method you can too exhibit your user-generated content in enjoyable and interesting methods.

Instagram Guides


Oh, you don’t want me to spell this out for you.

For companies which can be all the time looking out to seek out new methods to showcase their merchandise, this characteristic is correct up your alley!

Instagram Guides

But bear in mind, merchandise below this kind might be featured provided that they’re accessible on Instagram Shop.

Pro tip: With the vacations simply across the nook, you possibly can create a holiday-inspired Guide on how your merchandise come into play throughout this time of the yr, paired with useful suggestions and recommendation on learn how to use them.


This is a really neat format that can be utilized to share a thread of associated posts that you simply’ve both already saved or shared to your feed.

NBA’s Guide that includes the gamers of the upcoming 2020 NBA Draft Class season is an efficient instance of learn how to use this Guide sort.

Instagram Guides

After you’ve efficiently printed a Guide, it’ll get its personal placement in your profile alongside with the opposite types of content you’ve printed.

Instagram has additionally talked about that within the coming days, you’ll have the ability to entry Guides inside the Explore tab, identical to the way you entry Reels and IGTV.

This works effectively for companies on Instagram because it opens up a number of alternatives for manufacturers to get the phrase out on who they’re and what they do through a curated circulate of posts and visible storytelling. There’s additionally room to entertain influencer partnerships, as influencers can now create Guides solely targeted on product suggestions.

Okay, I created my first Insta Guide. Now what?

Good query!

At the top of the day, social media updates like this solely grants an equal taking part in discipline to organically attain new clients, however the success of it should all the time experience on the advertising technique employed.

And let’s be trustworthy, today you possibly can’t really make headway on social media with out a software program suite. Not solely can they free you from spreadsheets and e-mail, however additionally they make sure you keep on prime of all of your social media duties.

As a social media administration platform, we’re always evolving to combine the newest Instagram options into our personal platform.

Using Falcon, you possibly can create, handle, and collaborate in your Instagram technique, together with Stories, movies, and pictures, and in addition plan your subsequent marketing campaign with superior insights. Talk to one in all our strategists at present and uncover simply how deep now you can go with your social analytics.

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