Earlier this week, Brett Bodofsky noticed a label within the Google Ads demographics tab that stated “signal.” He wasn’t positive what it was, and truthfully, it appears nobody else was both. So we requested Ginny Marvin of Google what it means and he or she stated “it indicates optimized targeting is enabled.”

Here is a screenshot of this label that Brett shared on Twitter:

Ginny defined on Twitter “it indicates optimized targeting is enabled.” “Optimized targeting uses audience & demo inputs as signals to find more conversions within campaign goal, so you’ll see impressions outside of your set targeting signals,” she defined. To assist distinguish, set indicators are labeled as “Signal.”

Optimized concentrating on, in line with the help document “grants your campaign flexibility to explore which customers have the highest likelihood to convert within your campaign goals. When you use optimized targeting, you can optionally provide targeting signals like keywords or audience segments. These signals are used as a starting point by our system to find the best-performing criteria to serve your ads on.”

But there is a little more to the story:

You can study extra about this in Carolyn’s Search Engine Land article.

Forum dialogue at Twitter.

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