Google has a bug with its Local Service Ads program the place it could change your bid mode from “Maximize Leads” to “Max Per Lead.” Ginny Marvin from Google confirmed the difficulty yesterday afternoon and mentioned “this is a bug that we are working on fixing.”

This was noticed first, I believe, by Len on Twitter who informed me “Local Services Ads had an enormous glitch someday within the final 24hrs & modified the bidding mode from “Maximize Leads” to “Max Per Lead”. In addition, bid amounts were changed to the minimum bid.” He mentioned this “issue has impacted 100% of the law firms I work with.”

Here is a display shot he shared:

It could be sensible to double verify your bid modes in your Local Service Ads to make sure they’re set as you initially set them. Also, you might wish to attain out to Google to make sure you aren’t do some credit score for this bug.

Ginny Marvin from Google said “this is a bug that we are working on fixing.”

Forum dialogue at Twitter.

Update: Google has fastened this:

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