Gary Illyes from Google mentioned in final evening’s Google Central Live occasion that there’s a profit, I assume an search engine optimization profit, to having title tags longer than what’s displayed within the search. He later added that you need to maintain the title tag “precise” to the subject of the web page and don’t worry how lengthy it’s or whether it is too lengthy.
The particular query was requested at 1:25:05, “Is there value in having title tags that are longer than the displayable text in the search snippets?” Gary mentioned “yes.”
Gary then went into extra element at 1:28:41 mark Gary mentioned the size is “not a small number” like 160 or 220 characters lengthy. He mentioned whether it is one sentence or so, you will not get a guide motion.
So a title tag that’s lower off within the search outcomes, just like the screenshot under, is ok and should profit you if it matches on key phrases:
Now this shouldn’t be an enormous shock. Google has modified the display length of the title tag numerous times and at all times mentioned the size doesn’t matter. Google has mentioned there may be no fixed title tag length. The show of a snippet is not instantly associated to what Google makes use of for rating functions.
Here is the video embed firstly time:
There are advantages to having title tags longer than what’s displayed in Google Search, in accordance with @methode. But after all in true Gary the Gray fashion, he would not increase on his “Yes” reply. 😂
— Jennifer Slegg (@jenstar) February 24, 2021
Gary additionally mentioned it’s precious to have titles longer than the seen portion within the search outcomes.
— Barry Schwartz (@rustybrick) February 24, 2021
Forum dialogue at Twitter.
Update: Google made the video I embedded above as non-public. :-/ I think they may repost it later after they break it up into segments.