Google appears to be testing launching a brand new native function to let automotive dealerships showcase their native automotive and auto stock on Google Search. This was noticed by Jim Kreinbrink and Dan Shure shared this screenshot beneath (click on on the picture to enlarge).

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Jim mentioned that Google added these URL paths to their robots.txt in a single day:

Disallow: /native/automobiles/

Disallow: /native/dealership/

When I attempt to entry these URLs, I used to be getting 404 not discovered however I can entry it randomly at – should be bouncing round totally different Google servers.

Here is a selected itemizing I used to be in a position to see myself for native dealerships:

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Here is Dan’s screenshot:

I believe Google is testing some form of native auto stock function for automotive dealerships.

Here are extra screenshots:

Here is a press release from Google:

Last yr, as a part of our continued efforts to assist join companies with potential prospects, we started working with choose automotive sellers and information suppliers within the U.S. to pilot new methods for dealerships to showcase their automobiles on the market instantly on their Business Profiles in Search. We’ve heard from potential automotive consumers that surfacing this stock info instantly on Google helps them shortly discover and examine out there automobiles, resulting in extra certified leads for sellers.

Dealers and associated companies can fill out a partner interest form in the event that they’d wish to study extra about this chance. The automotive stock info is powered by feeds shared instantly from sellers or their information suppliers. Google is just not charging a price for this function.

Forum dialogue at Twitter.

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