Google recommends 5 greatest practices for web site house owners to observe when optimizing video content for search outcomes.

This info is shared within the newest Lightning Talks video on the Google Search Central channel.

Google’s presentation on video SEO goes over how web site house owners can ship alerts to speak what a video is about.

When Google can perceive what a video is about it’ll know easy methods to floor the video in Search and Discover.

Here’s a recap of Google’s recommendation.

Video SEO Signals Google Looks For

When Google crawls a web page and identifies that it incorporates a video, it begins to search for alerts to know what the video is about. Those alerts are what enable the video to get surfaced for related searches.

Google makes use of these alerts to know a video:

  • On-page textual content: Such as web page title, headings, and captions close to the video.
  • Referral hyperlinks: Signals despatched from different websites linking to the video.
  • Structured knowledge: Markup that communicates video metadata to Google.
  • Video information: Google can the file itself to know the audio and visible content.

Video SEO is about including the proper parts to a web page in order that the above alerts are clearly communicated to Google.

Google’s Recommended Video SEO Best Practices

Google recommends these 5 greatest practices for getting discovered and understood by search crawlers.

1. Make Video Publicly Accessible

The first step to getting movies found by Google is ensuring they’re out there publicly on the internet. That means the video ought to have a corresponding net web page with a URL that Google can entry.


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A video additionally must be simply seen on a web page with out requiring complicated consumer actions to load.

2. Use Structured Data

To assist Google discover movies and perceive what they’re about, web site house owners can present structured knowledge utilizing VideoObject markup.

The markup can embrace info just like the video tile, description, length, thumbnail, video content file URLs, and extra.

Additional structured knowledge can be utilized to allow particular search options, just like the “LIVE” video badge for reside streams.

3. Provide High Quality Thumbnails

Provide high-quality thumbnails for every video at URLs that Google can entry.

If a thumbnail isn’t accessible to Google the web page won’t have the ability to seem in video options. For instance, if the thumnail URL is blocked with robots.txt then Google wouldn’t have the ability to entry it.


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4. Submit a Video Sitemap

Video sitemaps are one other manner to assist Google discover video content related to pages in your web site.

A video sitemap may embrace metadata tags to assist Google perceive what the movies are about.

5. Accessible Video Files

Make positive Google can fetch your video content information so your pages are eligible for search options like video previews and key moments.

Video previews are a characteristic in search outcomes the place Google grabs just a few seconds from a video to make use of as a clip, which may be extra partaking than a static thumbnail.

You can use the max-video-preview robots meta tag to regulate the size of those previews.

When Google can analyze the content of movies utilizing the file itself it could possibly floor them for extra related queries.


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For extra on video SEO greatest practices, see Google’s full presentation beneath:

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