Google’s John Mueller goes over three doable the explanation why a web site’s structured knowledge isn’t producing wealthy ends in search.

This matter is mentioned intimately in the course of the Google Search Central search engine optimization hangout recorded on February 26.

Stefan Pioso, international search engine optimization lead for Amazon Music, joins the hangout to ask Mueller about breadcrumb structured knowledge.

Pioso is experiencing issue getting breadcrumbs to show in search outcomes.

It’s famous that Search Console is choosing up on the breadcrumb structured knowledge, but it surely’s not being rendered in search outcomes.

What can he do about his breadcrumb drawback?

Here’s what Mueller advises.

Google’s John Mueller on Structured Data

When structured knowledge isn’t producing wealthy ends in Google Search, there may very well be one in all three doable explanations:

  • The markup isn’t legitimate
  • The particular use case doesn’t adjust to Google’s insurance policies
  • The web site misplaced its wealthy outcomes privileges resulting from a previous high quality violation

Mueller admits it’s unlikely that breadcrumb structured knowledge could be violating any of Google’s insurance policies. And whether or not the markup is legitimate will be rapidly decided with Google’s testing instruments.


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“When it involves structured knowledge and wealthy outcomes typically we attempt to have a look at it on a number of totally different ranges. I don’t know if that applies a lot to breadcrumbs.

The first issues are, from a technical perspective, a sound markup. It appears like that’s the case, you may take a look at that with the testing software.

The second one is, does it adjust to our insurance policies? Which, in all probability for breadcrumbs is much less of a problem. Because, I don’t know, breadcrumbs are breadcrumbs. It’s onerous to do them in a foul manner I assume.”

If every little thing is appropriate from a technical perspective, and the markup in query isn’t violating Google’s insurance policies, then Google’s high quality algorithm may very well be an element.

If a web site has beforehand violated Google’s pointers with incorrect use of structured knowledge, then it’s doable the location now not has wealthy outcomes privileges.

Here’s how Mueller explains it:


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“The final one is extra of a common, often web site broad sign that’s in regards to the high quality of the location general. Like can we belief this web site to offer one thing affordable with structured knowledge that we will present within the wealthy outcomes?

And often what occurs when every little thing from a technical perspective is ready up appropriately, and we’ve had sufficient time to course of it for indexing, and it’s nonetheless not proven, then that’s often an indication that our high quality algorithms across the wealthy outcomes typically aren’t 100% comfortable together with your web site. I don’t know if that’s the case right here.”

There’s a straightforward manner for web site house owners to find out whether or not Google’s high quality algorithm is stopping wealthy outcomes from being displayed in search.

Do a ‘site:’ question on your web site. If wealthy outcomes are proven there, however not proven in regular queries, then that’s a sign Google isn’t utterly comfortable together with your web site. Mueller explains:

“One strategy to roughly estimate if that’s the case is to do a ‘site:’ question on your web site and to see if the wealthy outcomes are proven there. If the wealthy outcomes are proven there, however they’re not proven for regular queries, then that’s a reasonably robust sign from a high quality perspective that we’re not utterly comfortable together with your web site. Or, not less than the structured knowledge algorithm there.

If, within the ‘site:’ question, you additionally don’t see the wealthy outcomes varieties then that’s extra of an indication that, for no matter purpose, we haven’t gotten round to processing them utterly. So that’s one thing you would possibly wish to double-check there.”

If all else fails, head to the Google assist boards.

“What I would otherwise do is, if you continue to see this over a longer period of time – like you give it a couple of weeks and it still doesn’t show up – I would definitely post in the help forum and get input from other people there with specific queries you’re using and specific URLs you’re looking at.”


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Hear Mueller’s full response within the video under:

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