Yesterday, Google posted two blog posts round the way it delivers dependable data in its search engine. Some imagine this can be a pre-announcement to a core replace however it’s not. It doesn’t imply a core replace is just not taking place very quickly, we’re due one and we are waiting for it. But this announcement is unrelated to any core replace.
What Google did was a giant press convention, previous to the elections, to get forward of any large press complaints round unhealthy high quality search outcomes earlier than the elections. Just look at the headlines throughout the key media shops:
You get the purpose.
I requested Google if something actually was new on this announcement on a search algorithmic aspect and the reply was no, simply loads of tweaks over the previous yr main as much as this announcement.
I wrote about this announcement at Search Engine Land the place I summed it up in these bullet factors after which broke it down in additional element:
- Auto-complete coverage change round elections, particularly being extra conservative and exhibiting much less vs extra on this space.
- Google BERT being utilized in full protection information tales to raised match truth checks with tales.
- Fact verify labels has been proven over four billion instances in 2020.
- Google works nearer with Wikipedia to detect and take away vandalism that Google might use in data panels.
- Google is now capable of detect breaking information queries in a couple of minutes versus 40+ minutes.
So what’s newish is in these bullet factors however don’t count on this announcement to be about core updates.
I ought to add that Pandu Nayak from Google reconfirmed that Google does determine and categorize question classes to be associated with the YMYL category and treats these queries with extra warning by exhibiting probably the most authoritative websites in these circumstances.
I do count on a core replace actually quickly, perhaps even over the weekend. But once more, unrelated on to this announcement.
Forum dialogue at Twitter.