We have heard the phrase ‘Content is King’. In recent years, content marketing has risen in importance as a main contributor to inbound marketing. Well if all these still sound hazy to you, fret not, in this post, we’ll decipher exactly why content marketing is beneficial to your business, so you can launch your next content marketing campaigns without going into it with eyes wide shut.
1. INCREASE WEB TRAFFIC
Effective content marketing increases web ranking and organic search traffic. Increased web traffic means more people can know about your business and become your customers. Leverage on your 24 x 7 web presence to be your best salesman.
2. EFFECTIVE SALES FUNNEL
Content marketing opens a channel of communication through social shares and comments. By soft-selling, it helps your customer move through the purchase decision faster.
3. INCREASE REPEAT BUSINESS
Through consistent delivery of quality content, you can create loyalty and trust, with both your current customers and prospects. Loyal customers are likely to return for repeat purchases.
4. BUILD BRAND AWARENESS
With a fraction of the budget required for traditional advertising campaigns, you can grow your brand simply by consistently generating fresh and relevant content to your audience. Your audience is likely to share your contents, hence increasing your brand exposure.
5. ESTABLISH YOUR CREDIBILITY
It’s one thing to promote your products, it’s another to show your knowledge and skills by providing valuable articles and contents. Especially in B-2-B industry, over 50% of buyers look out for credibility over promotion.
STILL DOUBTFUL ABOUT CONTENT MARKETING?
According to Hubspot’s 2014 State of Inbound Marketing report, Businesses report 50% more leads from inbound marketing efforts (including content marketing) compared to traditional sales (20%) . Businesses who prioritise blogging are 13 times more likely to increase sales and ROI. We think it is high time we get serious on content marketing as a strategy.
Given the benefits of content marketing, are you still looking for help in content marketing? Look no further, visit fluxxcomm.com to learn more. Let us help you craft the next compelling content for your business.