Learn how these touring musicians transitioned from reside performances to on-line reveals with their new tour. The present should go browsing!

Danika Holmes and her husband Jeb Hart are in an acoustic/pop/soul duo, Danika & the Jeb. Because of COVID-19, their spring tour and summer time reveals have been cancelled.

As Holmes explains, “The first time a cancellation came for a show, it was a bummer. The second time it was an inconvenience. And the third-through-30th time, it was a crisis.” 

Danika & the Jeb have been making their dwelling as touring musicians for 10 years, and getting a daily day job isn’t an choice for them.

So they adjusted their enterprise mannequin — the present should go browsing!  

But they moved greater than their reveals on-line. Danika & the Jeb moved each a part of their enterprise on-line, together with their whole merchandise retailer. 

And, going surfing allowed them to attach extra intimately with their viewers, in surprising methods. 

Email advertising and marketing and Patreon — a profitable mixture.

To make it straightforward for their viewers to entry their new music and supply  assist, Danika & Jeb used the membership platform Patreon. Patreon permits creators to receives a commission for the content they create, together with video, songs, webcomics, audio performances, and extra. Fans assist creators and artists by paying both just a few {dollars} per thirty days or per submit.

Danika & the Jeb, launch their content on Patreon for as little as a $1 per video or tune donation.  They receives a commission each time they launch one thing new, and their helps turn out to be bonafide, real-life patrons of the arts!

“We make music. We share music. We make videos. We share videos. Pretty simple. Our Patrons are literally helping us keep the lights on and the music playing,” says Holmes.

Danika & the Jeb Patreon landing page.

Email is the lifeline that connects with their viewers.

Using e mail advertising and marketing, Danika & the Jeb ship their viewers updates on their music and behind-the-scenes life. “AWeber and email became our number one and best way to keep in touch with our audience,” says Holmes.  

Email featuring behind the scenes image.

Email helps them clarify what patrons can count on since this new on-line actuality is new to each creators and audiences.

Email of Danika & the Jeb first post on Patreon.

Email helps them promote greater than music.

Danika & the Jeb moved their whole enterprise on-line: attire gross sales, an internet guitar course, and customized guitar jewellery produced from strings from an precise efficiency. They use AWeber to introduce their viewers to those distinctive choices to drive income.

Email showing Danika & the Jeb's retail products.

Tools to pivot rapidly.

Danika & the Jeb wanted instruments that have been easy and fast to make use of so they may begin producing earnings rapidly. “We launched our Patreon quickly, within the first week after this happened,” says Holmes. 

They determined to go together with a donation ‘pay what you can’ mannequin. Everyone will get the identical entry irrespective of their donation stage. Danika & the Jeb acknowledged that they weren’t solely ones who misplaced earnings. “We didn’t want people who need music in their lives to feel like they couldn’t afford our music,” says Holmes.

Re-engaging sleepy subscribers.

Though Danika & the Jeb have been with AWeber for over ten years, they reevaluated their e mail technique by reengaging with subscribers who hadn’t opened any of their emails shortly.

They launched a re-engagement marketing campaign to those that had not opened an e mail in the previous 6 months to higher perceive who their actually contacts have been. Some of the folks they contacted reached out and requested them to make use of a special e mail deal with. 

Related: How to Create a Re-engagement Campaign

“The overall percentage of those inactive subscribers that become active was low. But the quality of the subscribers who re-engaged with us was high,” says Holmes.

Here is certainly one of the re-engagement emails that Danika and the Jeb despatched out.

Danika & the Jeb re-engagement email.

Related: What to jot down in re-engagement emails.

Using the full toolbox.

Danika & the Jeb wished to make it extra apparent how to enroll for Patreon. So they used AWeber’s drag-and-drop e mail builder and cut up testing capabilities to optimize their e mail advertising and marketing.

Related: 6 Email Split Tests You Can Set Up in 1 Minute

They discovered including a button and testing button colours made an enormous distinction of their engagement.

Danika & the Jeb email highlighting using a colored button.

First impressions matter. 

Danika & the Jeb love AWeber’s automated e mail campaigns. As quickly as a brand new particular person joins their checklist, they instantly get an e mail thanking them for signing up.  

The e mail consists of straightforward methods for the new viewers member to attach and interact with them, together with:

  • Social hyperlinks
  • Patreon hyperlink
  • Online retailer hyperlink
  • Their canine’s Instagram account.

“I love the autoresponder feature. It is easy to set up. You don’t have to be an expert,” says Holmes.

Danika & the Jeb autoresponder email.

Connecting with folks in new methods.  

Danika & the Jeb are musicians first. But in addition they love information. AWeber’s analytics and reporting options assist them to grasp their viewers higher and what content they like. 

“I love going to the broadcast page and seeing how many people have opened each email. It helps me learn what subject lines work and what ones don’t,” says Holmes

Unlike social media, AWeber lets Danika & the Jeb know when folks are viewing their emails.

Creating a multicultural neighborhood. 

The on-line reveals constructed a multicultural neighborhood of core supporters that by no means existed earlier than. Previously,  folks got here collectively from a particular geographic location to see Danika & the Jeb’s in-person reveals. Now, folks from South America, Europe, New Mexico, Florida, Ohio, and throughout the world can pay attention. 

“There’s no other scenario where all of those people would have been together at once. They all chat with each other. It’s creating a multicultural experience for us, too,” says Holmes.

Chat messages between Danika & the Jeb and their audience.

Audience members’ pets want music, too. 

Danika & the Jeb like to obtain photographs of individuals’s pets watching their on-line reveals. 

Holmes even highlighted a few of her favourite ones in a current e mail mentioning that her viewers is getting “fluffier.”

Email featuring images of pets sent in by fans of Danika & the Jeb.

Sharing the intimate facet of the songwriting course of.

For the first time of their lives, Danika & the Jeb are sharing their songwriting course of, from begin to end They need their patrons to expertise extra than simply watching a tune carried out on-line. 

“It’s a deep dive into the creative process behind the song. Some of the content is exclusive only to Patreon members. Other content, Patreon users will see first, and then a month later we release to everyone on our AWeber email list,” says Holmes.

Notes showing inspiration of a Danika & the Jeb song.

The AWeber distinction.

Danika & the Jeb have been with AWeber for over 10-years. Email has at all times been an vital factor in constructing relationships with their viewers.

But Danika & the Jeb are musicians, not e mail specialists. If they ever have a query, they attain out to the AWeber Customer Solutions workforce. 

“Holy cow. You guys have the greatest customer service ever. They’re so patient. Nobody’s ever treated me poorly or made me feel bad about not knowing certain things. I love that I can get an actual human. That’s amazing,” says Holmes.   

Connect along with your viewers and begin rising your e mail checklist at this time!

In your AWeber account, you’ll get every little thing it is advisable to develop your personal enterprise on-line — together with enroll varieties, newsletters, touchdown pages, and entry to our award-winning buyer options workforce. 

Start your 30-day free trial today.

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