In early 2020, video overtook blogs and infographics as the most used type of marketing content. Around the identical time, distant work grew greater than ever earlier than.

As corporations shortly started to pivot to distant workspaces, video entrepreneurs have been left questioning how they’d create content with the identical manufacturing stage as one thing filmed in a brightly lit studio with skilled gear. Additionally, video creators who as soon as filmed interviews or explainers that includes thought leaders wanted to find out how they’d proceed to include expertise remotely.

Despite the challenges of constructing movies from house, corporations like HubSpot in the end found out processes that allowed them to maintain creating useful content for his or her audiences.

If you are a video supervisor working remotely for the primary time, you would possibly nonetheless be studying learn how to navigate and produce efficient content on a timeline.

To assist encourage new video methods, I spoke to HubSpot’s Academy and social media groups to get tips about how they carried out and created new distant manufacturing processes.

How to Coordinate and Create Videos From Home

1. Brainstorm content concepts that your audiences will worth.

As you’ll with any content advertising marketing campaign, think about matters that can educate, entertain, and delight your audiences — even once they’re clearly filmed in an at-home setting.

To provide you with video concepts, schedule a digital brainstorm along with your crew. Consider your model’s objectives, messaging, and issues you possibly can clear up in your viewers with informative content. Then slender down a listing of matters primarily based on their stage of worth and how feasibly they are often constructed from a distant location.

For examples of selling movies you possibly can simply make from house — even on a restricted funds — try this weblog submit.

2. Create a video manufacturing plan.

Any nice content advertising technique begins with a manufacturing plan. This was very true for our HubSpot Academy crew, which repeatedly movies and publishes video content from our bodily places of work.

“We put together our plan shortly after the HubSpot offices went remote,” says Stephen Fiske, HubSpot Academy’s video producer. “We’ve typically always filmed in our studio, but knew that wouldn’t be an option for the foreseeable future. So we had to pivot quickly, and come up with a solution that allowed us to continue creating content for our customers and prospects.”

To make a strong distant video plan, go over your present manufacturing course of and decide which points you may make digital, resembling modifying, filming your self, or including animation. Then, discuss along with your crew to find out workarounds for the stuff you’re most used to filming in-person, resembling studio interviews.

For instance, the HubSpot Academy crew needed to ask questions like, “How will we film the thought leaders or Academy professors?” or “Are there ways we can support our talent remotely?” After answering these questions, the crew got here up with a method that allows their professors and thought leaders to movie themselves.

With HubSpot Academy’s course of, Fiske says, “We’ve been able to continue creating content efficiently while meeting our high-quality standards.”

“We know how important our education is for customers and prospects around the world, so we created this process for them,” Fiske provides.

Around the identical time, HubSpot’s social media crew additionally labored collectively to create a plan for his or her totally distant video technique.

“For me, most of the pre-production process hasn’t changed much. There is certainly less in-person face-to-face interaction during ideation and pre-production but the process is still the same,” says Thomas Hutchings, an affiliate editor and animator on the social crew.

“One big change, as you can imagine, is video production itself,” Hutchings admits. “From equipment to set space, I needed to dig deeper into my creative toolbox to come up with adequate workarounds that would still serve our customers and audience to the best of my ability given the circumstances.”

While HubSpot Academy’s new course of primarily concerned enabling expertise to document themselves, Hutchings’ concerned every thing from, “DIY rigs to rearranging my whole living space.”

While Hutchings has finished loads to construct out his house video manufacturing course of, like Fiske, he notes that teamwork has been key to video manufacturing success.

“My manager and director have both been very helpful in making sure we have what we need, so I’m lucky to have their support,” Hutchings provides.

3. Get the suitable gear.

When planning out distant video methods, one of many main questions the Academy and social groups requested was, “What equipment are we able to use?”

“All on-camera presenters were sent a remote filming care package. Our video editors would do a “digital location scout” of their homes to determine the best location to film in. They would also walk the presenters through how to set up the equipment,” Fiske explains.

Similarly, Hutchings explains that the social media division was in a position to get him the gear he wanted.

But, in the event you work at a startup that may’t ship gear to you — and even funds it within the first place — that should not cease you from making movies.

According to HubSpot’s video managers, you will discover quite a few instruments at house, or buy them affordably on-line. Here’s a fast record of stuff you’ll want:

A High-Resolution Camera

In a HubSpot YouTube video, featured under, Hutchings explains {that a} DSLR is the perfect digital camera to make use of for at-home movies, however an iPhone or different digital digital camera can even work.

When it got here to HubSpot Academy, video creators and topics have been loaned an IPad Mini and an attachable wide-angle lens, which have been each straightforward to make use of and enabled strong video recording.

Lighting Fixtures

“Lighting can make a video look almost professional, even when it’s shot on just a phone, but it’s all about the placement,” says Lindsay Daly, a video editor and animator for the social crew.

If you do not have conventional movie lighting instruments, you employ lighting fixtures you will have at house, resembling lamps or pure mild. However, an important factor to remember is the angle and positioning of the lights and digital camera.

“Your light source and camera lens should be pointed in the same direction on to your subject. Otherwise, that video recorded in front of your window is going to look more like an anonymous silhouette interview from a crime drama,” Daly factors out.

To keep away from any video mishaps in residences with poor pure mild, HubSpot Academy additionally despatched its video topics an easy lighting ring with a stand. The stand holds the ring mild in addition to an IPad or cellphone to offer professional-looking lighting.

video creation kit

Sound Equipment

In Hutchings’ how-to video, he additionally explains that you must movie your self in a quiet surroundings. If sound is coming via muffled in your digital camera or cellphone, you may also affordably buy a microphone on-line. One mic to think about is a lavalier mic, which might clip to a topic’s shirt. This sort of mic was included in HubSpot Academy’s distant video kits.

microphone used by hubspot remote video marekters

For tactical tips about creating your personal house manufacturing studio, try this video tutorial that Hutchings created for HubSpot’s YouTube channel:

4. Pick the suitable background.

Despite how exhausting we attempt, a lot of our properties aren’t aesthetically pleasing on digital camera. Even if we’ve got a clear home, model new furnishings, and beautiful curtains, our properties might need sudden points that make it very exhausting to movie on digital camera. These points might embody distracting decor or poor lighting.

This is why HubSpot Academy made choosing the right background a precedence of their course of. According to Fiske, every presenter that is filmed from house does a video check with the HubSpot Academy editor. As a part of the check, the presenter walks round his or her condo and sits in a number of areas whereas on a video name with the editor.

After the expertise or topic walks round their house, the editor offers suggestions on which areas work finest and lighting changes. This ensures that every one movies the editor obtain will not have to be re-shot attributable to background mishaps.

According to Fiske, a number of nice background choices that you just would possibly discover in your personal house embody bookcases, backgrounds with crops, and brick partitions. You’ll wish to keep away from sitting in entrance of home windows with out shades which might trigger lighting points, in addition to plain white partitions which might be uninteresting, may additionally impression the white steadiness of your video.

If you do not have a video editor that will help you pick your personal background, it may be a good suggestion to movie your self in several areas with completely different quantities of sunshine. As you assessment every clip, ask your self questions like, “Is my background distracting?”, “Do I look like a dark shadow due to the lighting?”, and “Do I look overexposed because of too much lighting?”

5. If you are not the topic of a video, allow your expertise or thought leaders to movie themselves.

Aside from sending Academy presenters gear and testing backgrounds with them, Fiske explains that editors and video managers would attempt to help their expertise in different methods by way of video name.

For instance, if a presenter wants help or suggestions, Fiske says that “during filming, our video editors can join the shoots remotely, allowing them to direct the talent, and work with them to get the best lighting, framing, and audio.”

Hutchings says his crew has additionally taken steps to allow expertise to movie themselves for HubSpot’s social channels. To him, one key to this course of is utilizing empathy every time doable.

“I’ve had to direct videos via Zoom and troubleshoot situations for things I didn’t anticipate, like dogs barking in the background, construction noises, or poor cellphone camera angles.” Hutchings shares. “One thing that keeps me on a positive note is empathy. I know that I’m not the only person going through this. I know that we are all in this together. So if a dog barks in the background and a viewer on YouTube notices it, maybe they can relate and appreciate the authenticity behind it.”

“Many folks are going through challenges of filming remotely, and it’s not just the editors that have hurdles. It’s also your talent,” Hutchings says. “They have become more involved in the shooting process than before, which can add another level of complexity. Being patient and providing thoughtful practices goes a long way.”

6. Create a distant video manufacturing information for inside use.

Every enterprise is completely different and can fluctuate in relation to video manufacturing budgets and capabilities. Odds are, if one other video supervisor or worker joins your crew, they will have some questions on how your model creates movies scalably and remotely. This is why Hutchings and Fiske each made inside video manufacturing guides for his or her groups, expertise, and different HubSpot workers.

“I created a short guide and an in-depth video to help our talent navigate the process of filming themselves and how to submit their footage,” Hutchings explains. “This will save you time, so instead of repeating yourself to new talent you can send along a guide and get back to what you do best, creating. Also, in the future if remote work does in-fact become more prevalent, these guides will come in handy.”

Meanwhile, Fiske created an in depth inside information that highlights each step of HubSpot Academy’s manufacturing course of from begin to end. He then shared it with the broader firm so workers exterior of his division can reference and use it as wanted.

Creating Valuable Video Content for Your Audience

While the HubSpot Academy and social media groups might need barely completely different methods, they’ve approached distant video with the identical objective: create useful content.

As you proceed to construct your distant video technique and check out scalable advertising content, your manufacturing course of will get smoother and you will be taught what movies really have interaction your viewers.

“No matter how fancy or basic your set-up is, content is still king,” Hutchings concludes. “If you still forge great content that provides exceptional value to your customer and audience, viewers won’t mind some lighting issues or audio that’s of lower quality. Equipment is important, but there’s a bit of wiggle room to be creative and find solutions that will still get the job done.”

If the following pointers have impressed you to create a distant video manufacturing course of, try this submit on three efficient advertising movies you may make from house.

video marketing starter pack

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