Good publicity is invaluable. Not solely does it put your model entrance and centre – as a rule it could possibly result in actual ROI.

Take BuzzSumo for instance.

Selling for seven figures inside simply three years of being based, it’s a basic hyper-growth startup, the success of which co-founder Steve Rayson confidently attributes to two totally different types of publicity:

  • Word of mouth
  • Influencers

You can learn extra about BuzzSumo’s success here

While it’s typically tough to attribute the worth of totally different types of PR, there’s no denying its significance.

At BuzzSumo, we’re more and more conscious of the facility of PR on the success of our enterprise.

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