Google Analytics is probably the most well-known and widely-used analytics software program within the trade.

However, it could nonetheless take time to get acquainted with the platform.

With so many knowledge visualizations and reporting choices, it could take you a lot of time to discover the easiest way to use Google Analytics to its full potential.

There are a few methods to clear up this:

  1. Hire people which can be already Google Analytics licensed.
  2. Attempt to work out analytics by yourself with out certification.
  3. Get somebody in your crew licensed.

For most, choice three is the quickest and most cost-effective choice to profit from analytics in the long term.

Google Analytics certification offers you a useful instrument to enhance your advertising and marketing, higher serve your target market, and enhance your buyer base.

What follows is a walk-through of the certification course of and a number of the greatest advantages of being licensed.

The Certification Process

Step 1: Sign up for Google Partners

The first step you want to take is to join Google Partners, as a result of you’ve got to be a Partner so as to take the GAIQ.


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This in itself will be a profession booster, as a result of Google Partners comes with a badge that exhibits you’re licensed in numerous areas of Google (offering you cross the content exams). Others will see your badge and acknowledge you as an knowledgeable.

In June 2021, Google Partners will probably be providing a new “Google Partners Badge” that will probably be provided to customers and firms that meet the brand new necessities.

To obtain the brand new badge, accounts will want to meet new thresholds within the three completely different classes:

  • Performance.
  • Spend.
  • Certification.

Within the efficiency class, the Ads supervisor should have a minimal optimization rating of 70%. An account should spend $10,000 over the course of 90 days. And no less than 50% of account strategists have to be Google Analytics licensed.

If the enterprise achieves the brand new requirements, the account will obtain the brand new badge that proves their talent and experience throughout the Google Analytics program.


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Being licensed in Google Analytics will make you extra marketable to corporations trying to obtain the Google Partners Badge.

This is nice to put in your resume or LinkedIn profile, and to have related to your online business.

In brief, undoubtedly take this primary step.

Step 2: Take the GAIQ Exam

Technically the subsequent step after signing up for Partners is to take the examination, however until you’re already an knowledgeable in Google Analytics, we advocate performing some learning in between steps 1 and a pair of.

At least take the time to study concerning the examination – the way it’s damaged up, cut-off dates, query codecs, and so on. (which we’ll clarify under).

Search Engine Journal’s Google Analytics guide is a nice starting-off level for anybody trying to study extra about Google Analytics.

Thankfully, Google provides IQ programs so as to train individuals about their packages and to assist put together them for these certification exams.

These programs are focused at everybody from newbies to probably the most skilled customers, so there’s one thing for everybody.

We advocate reviewing materials from the next programs (however it’s best to tailor the examine materials to your skillset – no want to begin initially for those who’re already a sophisticated person):

  • Google Analytics for Beginners.
  • Advanced Google Analytics.
  • Google Analytics for Power Users.
  • Getting Started with Google Analytics 360.

You can entry the programs here.

Udemy can also be a great resource for something analytics, providing a number of Google analytics programs for brand spanking new and skilled customers.

How to Get a Google Analytics Certification (& Is It Really Worth It?)

While Google has a lot of assets for getting licensed, they aren’t nice for many who really need to study the sensible, real-world purposes.


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There are completely different knowledge bootcamps on-line that cowl all of the data and finest apply ideas and tips you want to grasp for Google Analytics.

In addition, there’s a Google Analytics YouTube Channel that has nice opinions for anybody wanting to study extra about this system.

Once you’ve exhausted the content, it’s best to take the time to study concerning the take a look at itself.

The GAIQ is damaged up into modules, so you’re taking the examination one topic at a time.

The web site states that you’ve got 60 minutes to take the examination, however you even have 90 minutes from begin to end.

There are 70 questions complete and so they include a number of alternative and True/False. As quickly as you start the examination the timer begins counting down, and you might be unable to press pause for any motive, and a passing rating is 80 % or increased.

If you fail, you’re required to wait 7 days earlier than taking the examination once more.

Finally, we advocate taking a number of apply assessments prior to starting the true examination. You can discover free apply assessments here. This web site isn’t formally related to Google, but it surely will get nice opinions.


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Keep in thoughts that these apply assessments have been stated to be harder than the true GAIQ, so for those who cross a few of those likelihood is you’re prepared for the true deal.

Once you cross the GAIQ you’ll obtain a certificates, which will probably be mirrored in your Google Partners account (that badge we had been speaking about earlier) and everybody will know you’re an analytic genius.

But Is Google Analytics Certification Worth It?

Getting licensed is clearly no stroll within the park, so is it actually price it to go to all this hassle?

In brief, sure.

But not only for the certificates, or the badge, or the additional bullet level in your CV.

Chances are you’ll decide up a lot of helpful analytic data in preparation for the take a look at; far more than you’d for those who simply use this system in passing right here and there.

You’ll study in-depth details about particular Google Analytics features that you may then cross on to your employers and colleagues. You’ll be thought of a certified net analyst, which ought to open job alternatives or guarantee job safety as that is an in-demand place proper now.


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The Takeaway

Analytics is the foundation of SEO, social media advertising and marketing, search engine advertising and marketing, and extra.

If all this isn’t sufficient to persuade you, simply do not forget that you’ll have the chance to share your ardour (and your data) of analytics with anybody else who needs to study.

Be happy with your newfound expertise, and use them to enhance the lives of others.

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Image Credits

All photos taken by creator, May 2021

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