How to Optimize Your Social Media Campaigns 1
With 800 million users, social media is not to be neglected for any business. And especially so for small businesses who can leverage on the social media bandwagon to make your marketing go the extra mile without spending too much extra dollars.
Using social media to market your products and services is an excellent way to get more business. The idea is to give your audience useful and valuable content to consume that teaches, informs and excites them enough to want to answer your call to action.
Want to know how? Read on for 4 top yet simple tips on getting more out of your social media:
- * Post on Days and Times Your Visitors Read and Interact Most – Use analytics to determine when your audience is most likely to read and interact with your content. Then, try to focus most of your promotions during those times.
- * Post More Than Once – Don’t post the information just once. Each social network has different personalities, but for the most part you should post anything you’re promoting more than once. How you spread it out depends on the network and how your audience engages on that network.
- * Post in Formats Your Audience Prefer – If your audience prefers blog posts in text to video, then you should give them what they want. You can use your analytics inside the platform to find out. You can run tests with the same content in different forms to see what people like most. You can also poll your audience.
- * Make Sharing Your Content Simple with Share Buttons – You want your audience to share your blog post content to their social media accounts too. Therefore, offer many options and choices of social media share buttons for them to choose from.
How’s your business’s social media doing lately? Stay tuned for part 2 for more excitng tips!
Know of any tips to add to our list? Feel free to share in the comments below.