Are you spending on advertisements but not results?
Does your website have high traffic but low sales?
Want to convert website visitors into customers?
The answer lies in one often overlooked area of marketing communications: Copywriting!
From print advertisements, editorials, brochures, catalogues, presentations, press releases to online advertisements, emails, website; if the words are meant to promote your product, service, or organization, a copywriter is the specialist you want putting them together. Unfortunately, not many businesses are doing that. And to those business owners who think that Copywriting is just a vanity exercise to make your company appear more sophisticated – Think again:
We live in an information overload era but people now have more control over what information they want to view: 200 million people around the world are using ad blockers and 65% viewers instinctively skip ads, without even watching them. People are no longer captive audience. That includes your target audience out there, people whom you are trying to reach with your ads.
Copywriting gives you an edge over your competitors. Copywriters write to attract people to your company or brand. They don’t typically hard sale, instead, they create content that delights and captures readers attention, ignite desire and draw them towards your brand. The purpose of copywriting is not just to make your articles sound profound but to achieve specific business objectives succinctly. With this this in mind, copywriters first begin with analyzing your target audience, their needs and your offerings. The professional copywriters then translate your offerings into words that your target customers want to read to be convinced of the value of your offerings. The result: Higher conversion rate for your business.
Be it web or print – Copywriting can help you sell more.
With digital media, copywriting is even more pivotal to website content. Think about it, if your website is your 24 x 7 salesman, presenting your products or solutions to prospective consumers, wouldn’t you want it to sound as pristine as possible?
Whatever the medium or platform, experienced copywriters will make use of their expertise to craft copy that will encourage readers to take the desired action, whether it’s making a purchase, requesting additional information, hiring your business.
Need a web copywriting service or a professional copy for offline marketing? You can always count on Fluxx. We provide copywriting services for all media types including websites, brochures, direct mail and other print marketing materials.
will deliver relevant content for your medium, targeted to your customers psychology and offering them the answers they are looking for. It takes experience, skill and creativity to come up with a convincing copy; we are a copywriting agency with broad industry experience and can help you with all your copywriting needs.
At the end of the day, your business will benefit from hiring a good copywriter: You can now focus on your business and not worry about tedious word crunching and editing.
Leave the work to us. We are here to help your business grow.