Almost every business has a website nowadays. The problem is how to make your website stand out? If our website doesn’t stand out for something, chances are, not many people will visit it. With lower traffic going into your website, you will not be getting many leads.
We’ve come up with some ideas that you may use to increase the leads from your website:
1.Add Multiple and Relevant CTAs
Having only one CTA on the page in the form of a sign-up form is not enough. You need to put CTAs wherever your audience is looking. Under blog posts, under your about page content, above the fold on the landing pages, and home page – all are great ways to improve your conversion rates.
2 Add a Timed and Relevant Slide or Pop-Up
There is a love-hate relationship with pop-ups for most marketers. The problem is, they do work. Therefore, putting a timed slide from the bottom, or an exit pop-up, or both, can help encourage your site visitors to sign up for your newsletters or get a relevant lead magnet.
3.Change What’s Not Working
Before you change one thing on your site, do an audit. Find out what your conversion rates are for each page on your site. For the pages that have poor conversions, change them up to make them better. Often the problem is poor targeting; sometimes it’s just not having a CTA at all.
4. Use Analytics
Use Google Analytics to its full potential by considering hiring someone to help you use it right. The ways you can use it are so advanced that you really do need someone who is well versed in how to use it so that you can get the most from it. Connect analytics to your website, your autoresponder, use tracking links and more for the best results.
5. Use a Heatmap Tool
This type of tool enables you to actually find out exactly what your audience is looking at and clicking on when they come to your site. This can help you improve navigation tremendously. Try Hotjar.com.
6. Bonus tip
There you have it. Some simple steps to get started on. What’s your top tip for generating website traffic and leads? Do feel free to share with us and stay tuned for part 2 of this post for more tips.
Need help in content marketing, PM us or email firstname.lastname@example.org
Remember to follow us on these platforms: