We despatched round 20 of those quick emails to varied journalists, and obtained loads of helpful suggestions and concepts, which we included into our analysis. We shared the early findings with our influencers and sought their feedback and insights. The content influencers we engaged with included Ann Handley, Michael Brenner, Andy Crestodina, Larry Kim, Robert Rose and Heidi Cohen. We included a lot of their feedback within the remaining publish which enriched the publish and our analysis.
A very good share of our engagement resulted in high-profile placements, and hyperlinks. For instance, we have been subsequently written about in Nieman Labs, Inc. Magazine, MarketingProfs, and Forbes. These have been the results of influencer/journalist outreach previous to publishing the publish.
Engaging with influencers and journalists previous to publishing additionally helped us validate our concept. All of our emails included the preliminary title of the publish (“Analyzing 100 million headlines”). If no one responded to our emails or questions, that in all probability meant there was little curiosity within the concept, and it wasn’t value pursuing. But in actual fact, many individuals responded, and gave us confidence this was a content concept value writing about.
What occurred? The first week
We revealed the publish on a Monday and pushed our multi-channel strategy closely on the primary day, particularly unsolicited mail, paid adverts, social sharing and influencer sharing.
The visitors to our weblog in the course of the first week was as follows.