How Your Content can have 9 lives!
Racking your brains constantly in coming up with new content for your business marketing?
Running out of ideas for your website content, digital marketing or social media marketing?
Fret not, help is here: Everything Old Can be made new again, via various formats such as videos, webinars, podcasts.
Check out our 9 tips on how your content can have 9 lives.
Repurposing content is one of the best ways to produce high-quality content consistently without taking up too much time each month or paying a fortune for writers and bloggers.
Here are 9 ways you can transform your old piece of content into an all-new, exciting format.
1. Check lists
Take how-to articles and transform them into handy checklists with foolproof instructions for your readers.Readers love checklists because they make their lives easier.
This is another really popular format. It’s particularly useful for beginners in your niche or industry, to help them master the basics.
Think about the most pressing problems a person in your niche or industry faces. Then put together a free or paid special report or course based on that issue.
You can use old blog posts, with each post a chapter in your report, or a lesson in your ecourse.
Add relevant images, video and audio and you will be able to transform even the most basic content into something your subscribers and site visitors won’t want to miss out on.
Don’t reinvent the wheel. New people will be coming and going at your website and your email marketing list all the time. Chances are they won’t see all of your content, and even if they did, they probably won’t remember it from three to six months previously. While Google will penalize sites with duplicate content, search engines can’t see your emails.
It’s easy to turn an article into an interesting PowerPoint presentation. Turn the full sentences into bullets and add some supporting images, and you have an exciting deck you can share at SlideShare.net and LinkedIn, and embed into your own website for your visitors to see.
Once you’ve created your deck, add transitions and timings to the slides and save as an MP4. You will then get a video you can share on YouTube.
Embed the video code on your own website for visitors to watch. Share the video on Facebook as well.
7. Video Script
If you want to film a video yourself rather than use your deck, use your article as a script of what to say as you are filming.
Webinars are becoming increasingly popular online as a way to inform, educate and entertain. It usually involves demonstrating and then selling a product or service online.
A lot of people who might be shy about appearing in front of the camera are more than happy to give webinars behind the screen of their decks. Pre-record as much of your webinar as possible and then see what a difference webinars can make to your profits.
You can create a podcast from your existing content to tap into a whole new audience online. In most cases, you won’t even have to change a word. Record the podcast and upload it to an MP3 sharing site like SoundCloud. Copy and paste the link to the MP3 onto your article page.
Now your visitors have two choices as to how they can consume the content. Tell people about your podcasts and you should soon have regular listeners.
There you have it! 9 easy ways to ‘recycle’ your content over and over again.
Nonetheless, in doing this, do ensure that your content should still be relevant in the current context.
Over to you: How are you solving your content generation problems?
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