By Kelly Forst January 14, 2021
Trying to determine whether or not a touchdown web page or web site is best on your advertising and marketing marketing campaign? Let this be your information to getting your online business on-line.
“Do I need a website? What should I use a landing page for? Do I need both?”
If you’ve requested these questions, you’re not alone. Like all on-line entrepreneurs, you wish to set your self up for achievement straight away.
Carving out a spot for your online business on the web is a good way to start out constructing your viewers. But there’s a couple of option to do it.
In this weblog, I’ll share the similarities and variations between touchdown pages and web sites, how to decide on which is best for you, and get began.
Landing Page vs. Website: Definitions
What is an internet site?
An internet site is normally made up of 5 or extra internet pages, together with:
- About web page
- Features, providers, or merchandise web page
- Contact web page
- And extra, relying on the enterprise, it’s targets, and viewers
*It’s price noting that individuals generally use the time period “website” and “homepage” interchangeably. For the aim of this weblog, I’m calling a “website” a set of internet pages and the “homepage” the primary web page of an internet site.
Ultimately, the aim of an internet site is to encourage guests to browse, study concerning the firm, get solutions to their questions, and get aware of what you do.
You’ve little doubt visited numerous web sites, however to point out you ways persons are utilizing each web sites and touchdown pages, I’ll offer you an instance.
Check out the web site for the podcast “Foodie Buddies” under. A customer can simply navigate across the web site to study concerning the podcast, take heed to the most recent episodes, and get recipes.
To sum all of it up: web sites are a one-stop-shop for all details about your online business.
But they may also be costly and time-consuming to construct. If you’re undecided should you want an internet site, you may wish to take into account beginning out with a touchdown web page.
What is a touchdown web page?
Unlike an internet site, a touchdown web page is a single internet web page with restricted navigation skill. Meaning, you’ll be able to’t click on round to totally different pages on a touchdown web page like you’ll be able to on an internet site.
The aim of a touchdown web page is to drive guests to take one, very particular motion, like: subscribe to a e-newsletter, purchase a product, or signal as much as obtain a lead magnet. Ultimately, meaning you’ve got one primary call-to-action (CTA) on the web page.
You additionally don’t want an internet site to make use of touchdown pages. And you don’t must determine between one or the opposite.
Remember the Foodie Buddies podcast web site? Well, the podcasters additionally use touchdown pages as a part of their advertising and marketing technique.
In this case, the touchdown web page is functioning as a link directory. This lets them use one hyperlink of their social media bios to simply direct followers to.
This is only one means to make use of touchdown pages as a part of your advertising and marketing technique. In reality, there are tons of the way you need to use touchdown pages.
What’s the distinction between a touchdown web page and an internet site?
When it involves how touchdown pages and web sites are structured, consider your web site as a continent; it has many pages which can be all linked collectively and it’s simple to navigate from one nook of your web site to a different.
Now consider your touchdown web page as an island off the coast of that continent. It stands alone, and doesn’t hook up with your continent.
That’s how a touchdown web page is totally different from an internet site, structurally.
However, when interested by the aim of every, the distinction between a touchdown web page and an internet site is just within the motion you need guests to take.
Do you need a customer to do one factor and keep centered on a easy activity? Or would you like them to discover and study you?
- If your reply is “do one thing,” then you definately want a touchdown web page.
- If it’s “explore and learn,” then it’s your decision an internet site.
But it’s possible you’ll want or need each. Just as Foodie Buddies did, you’ll be able to create an internet site and use touchdown pages.
But in relation to getting your online business on-line, there’s a time and a spot for each. It simply is dependent upon what you wish to accomplish.
How to determine should you want an internet site or a touchdown web page
Still undecided which to make use of in establishing your on-line presence? Ask your self these questions:
- Do I would like a one-stop-shop for all details about my firm?
- What do I would like my guests to do?
- Do I’ve the time, data, and sources to construct an exquisite web site?
- Do I wish to take a look at an concept to see if it’s viable earlier than investing money and time?
- What is my final aim in establishing an internet presence?
Do I would like an internet site?
If you in the end wish to give your guests a option to study your online business, discover all of your choices, and you’ve got the time, cash and sources to create an exquisite web site, go for it!
Keep in thoughts, even with an internet site, it might nonetheless be a good suggestion to make use of touchdown pages when making an attempt to develop your e mail record, promoting services or products, or providing a lead magnet. This retains them centered and on activity with out the distractions of an internet site.
Plus, you’ll be able to customise the URL of your touchdown web page so it seems as if it’s a part of your web site and retains branding constant.
Do I would like a touchdown web page?
The great thing about a touchdown web page is that they’re normally cheaper than web sites, particularly should you’re simply beginning out or wish to take a look at a brand new concept.
If you’re searching for a fast and simple option to get your self on-line, promote merchandise, develop your e mail record and join with individuals, then a touchdown web page may be the perfect resolution for you.
Want extra conversions? Create touchdown pages for your online business.
No matter the way you create your on-line presence, touchdown pages are an ideal instrument to transform potential clients into leads.
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