Need concepts on your lead magnet? Read this publish to get 22 of them.

If you need to maximize your e mail listing progress, you want a lead magnet.

A lead magnet is one thing you give individuals once they subscribe to your e mail listing. And actually, it may be something – so long as it’s one thing your subscribers need.

The solely downside?

Sometimes, it may be actually troublesome to provide you with an concept on your lead magnet.

You could battle to work out what your viewers would need. You could fear that it’ll be too time consuming to create a lead magnet. You would possibly doubt that your concepts are any good. Or, chances are you’ll simply be out of concepts.

So what are you able to do about it?

Check out these 22 sensible lead magnets. Not solely will you get confirmed concepts from 22 completely different companies throughout a number of industries, you’ll even be impressed by how enjoyable and easy creating your personal lead magnet will be.

Let’s dive in.

Food blogger lead magnet concepts

Do you’ve got a weblog with recipes, cooking, or baking ideas or something culinary? These lead magnet examples are for you:

Minimalist Baker: Recipe E-book

Minimalist Baker provides their subscribers a free e-book with their fan favourite recipes for becoming a member of their e mail listing.

This lead magnet pops up when somebody visits their web site. This is an effective way to present instantaneous worth, since guests are coming to them searching for scrumptious, wholesome recipes. And since lead magnets ought to be aligned with an viewers’s wants and pursuits, this makes it an awesome lead magnet.

Skinnytaste: unique content and recipes

You don’t at all times want to create one thing large to give your viewers a worthwhile lead magnet.

Skinnytaste, a website stuffed with stunning meals pictures and wholesome recipes, affords unique content as their lead magnet. This works due to FOMO (worry of lacking out). If weblog followers don’t subscribe, they’ll miss out on unique content and recipes.

free recipe lead magnet idea for food bloggers

High Carb Hannah: A free weight-loss cheat sheet

Who wouldn’t surrender their e mail deal with for a 76-page book that teaches them one thing they’ve been dying to be taught?

That’s precisely what Hannah of High Carb Hannah delivers to subscribers free of charge as soon as they subscribe to her e mail listing. And it’s an superior lead magnet as a result of it’s extremely complete and packaged in a single, easy-to-follow cheat sheet.

cheat sheet lead magnet idea

The Full Helping: Plant-Based Starter Kit

If you’ve determined to begin consuming vegan, you in all probability need some professional recommendation on the place to start. That’s why The Full Helping’s free Plant-Based Starter Kit is one thing website guests would gladly change their e mail deal with for.

The picture on the shape helps individuals visualize what they’ll obtain once they be part of, which makes this lead magnet much more efficient.

Plus, this type content explains further causes to subscribe, like getting accessible recipes and hyperlinks to useful articles.

grow your email list with a starter kit

Lead magnets for health consultants

Are you a private coach, coach, or health professional? Try a lead magnet comparable to certainly one of these 4 examples:

Athlean-X: “24 Second Fix” video

Have you ever accomplished severe weight lifting? If so, you realize that good type is essential, particularly once you’re simply getting began.

Fitness Expert Jeff Cavaliere of ATHLEAN-X created a lead magnet video to assist his viewers appropriate and keep away from a typical weight lifting mistake.

fitness video example

By circuitously stating what the error is, Jeff builds curiosity, making individuals marvel what it is perhaps. He additionally emphasizes that subscribers can simply repair the error along with his “24-Second Fix.” By constructing curiosity and assuring individuals they will simply repair this error, Jeff makes his lead magnet video much more interesting to his viewers.

Nerd Fitness: NF Rebellion Starter Kit and free instruments!

Geared in direction of nerds who need to get match, Nerd Fitness is among the coolest and most original health websites I’ve ever seen.

In their e mail enroll type, they promise a free NF Rebellion Starter Kit in addition to free instruments, downloadable guides and tactical articles for anybody who indicators up. Wow! That’s a number of stuff.

By providing a lot to their new subscribers, they make becoming a member of their e mail listing a easy choice.

examples of good fitness lead magnet

Tony Gentilcore: deadlift quick-tip information

Beyond promising weekly contemporary content, Personal Trainer Tony Gentilcore provides subscribers a deadlift quick-tip information.

Properly executing a deadlift is hard, and really technical, so this information is a good useful resource for resolving a typical lifting downside. And lead magnets that assist clear up your viewers’s widespread issues are probably the most profitable.

Tony’s website has a novel writing tone, which he incorporates in his enroll type and lead magnet. This helps show his persona, and will enhance e mail signal ups, as a result of individuals love persona.

fitness guide to grow email list

Betty Rocker: 30-Day Challenge video exercise collection

High worth lead magnets get probably the most subscribers. And Betty Rocker’s 30-day exercise video collection is certainly very worthwhile.

Anyone who fills out this type, receives 30 emails containing 30 video exercises over 30 days. For these combating to get match, that is worthwhile. And she’s giving it away free of charge!

Betty Rocker free fitness challenge

Plus, she’s ready to show her experience and educating skills all through the 30 movies, which is able to make individuals extra probably to buy certainly one of her paid video programs sooner or later.

Lead magnet concepts for consultants

Do you supply recommendation on rising or advertising and marketing a enterprise? Check out these examples from different individuals identical to you:

Enchanting Marketing: writing course

If you don’t need to create a information or book, there’s one other easy means to ship written content to your subscribers: an e mail course.

Copywriter and Marketing Consultant Henneke Duistermaat of Enchanting Marketing affords a 16-part copywriting e mail course as her lead magnet. She delivers every lesson in a brief, snackable e mail, and subscribers get the entire classes in below a month.

email course lead magnet for consultants

An e mail course is an effective way to ship a worthwhile lead magnet to your subscribers whereas establishing a relationship with them within the inbox.

Smart Business Revolution: 72-word e mail template

Everybody loves one thing that saves them time and will get large outcomes. And that’s what John Corcoran of Smart Business Revolution guarantees individuals who subscribe to his listing.

His lead magnet is a “magic email template” that helps individuals join with influencers and VIPs. Templates are nice lead magnets, as a result of they’re simple on your viewers to shortly use and get worth from.

template lead magnet idea

Your lead magnet could possibly be an e mail, weblog publish or video script template – and even one thing so simple as a Facebook advert template!

Melyssa Griffin: Quizzes and free workshops

If you’ve got a group of unique, instructional assets, they could possibly be the right incentive to persuade individuals to subscribe to your e mail listing. Plus, you should utilize multiple — completely different lead magnets might attraction to completely different individuals.

Melyssa Griffin, a enterprise marketing consultant and on-line course creator, promotes a quiz to web site guests — simply enroll to get entry to a personalized path primarily based in your quiz outcomes.

quiz lead magnet example

She additionally promotes free trainings on a variety of matters. In order to entry the free coaching, all you’ve got to do is enter your e mail deal with.

free training lead magnet

This works effectively as a result of her viewers of entrepreneurs are sometimes enterprise newbies in search of recommendation on a variety of enterprise matters. And that’s precisely what she affords – free of charge!

 Jeff Bullas: The Ultimate Guide to Website Traffic for Small Business

Great lead magnets search to assist your viewers clear up an issue. Jeff Bullas delivers an final information to assist his viewers get extra web site site visitors.

Ultimate guides are worthwhile lead magnets as a result of they promise a ton of worth to readers. The phrases “ultimate guide” alone it’s the solely data you want to accomplish no matter your purpose is. In this case, Bullas desires to assist small companies get extra web site site visitors.

ultimate guide example

Bonus tip: On the enroll type on your personal lead magnet, point out the nice outcomes that folks can get out of your lead magnet. This will enhance your enroll type conversion charges.

Amy Porterfield: select between three completely different cheat sheets

So that is cool.

Business Consultant and Marketing Expert Amy Porterfield has choices on her web site. Visitors can select between three completely different lead magnets with three completely different matters (or obtain all of them!).

example of 3 different lead magnets on a landing page

With three choices, individuals shall be extra probably to discover a lead magnet that aligns with their pursuits, which suggests they’ll be extra probably to subscribe to her e mail listing.

And as a result of cheat sheets are quick and simple to create, you would simply write three of your personal cheatsheets and provides individuals choices in your website as effectively.


Have you written a e-book and also you’re questioning how to put it on the market? Try e mail advertising and marketing. You simply want to develop your e mail viewers first. Here are just a few lead magnets that assist different authors develop their lists:

Candace Payne: wookie coloring sheet

This one’s distinctive.

Ever seen the viral Chewbacca mom video? After the loopy success of this video, Candace Payne continues to delight her viewers with nice content. She even wrote a e-book referred to as Laugh It Up.

To develop her e mail viewers and promote her e-book, she makes use of a inventive lead magnet: a wookie coloring sheet. Her subscribers can be part of her listing and shade in her wookie lead magnet. This enjoyable lead magnet aligns effectively with the tone and goal of her web site, to carry  pleasure to individuals’s lives.

fun email list growth

Your lead magnet doesn’t want to be an book, information or video. It will be one thing as inventive and easy as a coloring sheet!

Self-Publishing School: 20+ free assets

Chandler Bolt, a best-selling writer and on-line course creator, presents a free, on-line workshop to anybody who subscribes to his listing.

During the workshop, he reveals individuals how to develop into profitable authors themselves. This helps him construct an e mail viewers for Self-Publishing School, the place he sells entry to his on-line programs and his books.

author email list growth example

If you’re an excellent public speaker, workshops is perhaps the right lead magnet.

The Art of Non-Conformity: high weblog posts

Here’s a easy, but efficient, lead magnet instance:

Send your subscribers a curated listing of your finest weblog posts in your welcome e mail. You gained’t want to create any new content for this lead magnet, and also you’ll introduce your subscribers to your weblog.

Chris Guillebeau, writer and founding father of The Art of Non-Conformity, does this on his web site enroll type. Notice the underside of his type the place he writes, “Subscribe now and you’ll get the best posts of all time.”

sign up for the best blog posts example

eCommerce companies

Honestly, eCommerce lead magnets are in all probability the simplest to arrange and create, as a result of they’re typically product reductions. Check out these real-life examples to get concepts on your personal eCommerce lead magnet:

Magnolia Market: 15% off

Chip and Joanna Gaines’ on-line retailer Magnolia Market sells residence items. They supply 15% off one buy to anybody who visits their website and subscribes to their e mail listing.

On high of that, their e mail subscribers may also obtain unique updates, flash sale emails and inspiration.

sign up for email to get discount

Levi: 20% off and free delivery on first order

Beyond a product low cost, you too can supply free delivery to individuals who subscribe to your e mail listing.

Levi affords each to their website guests. Check out their easy type and lead magnet under:

new subscriber discount

Sierra Trading Post: free delivery and an opportunity to win a $1,000 present card

You don’t want to restrict your eCommerce lead magnets to free delivery and reductions. You also can supply issues like present playing cards or free merchandise.

Sierra Trading Post provides their subscribers free delivery on their first order, plus an opportunity to win $1,000.

Travel bloggers

Love to journey and weblog about your journeys? Here are some lead magnet concepts you would use to develop your listing, too!

Nomadic Matt: your finest content

Believe it or not, emails will be your lead magnet. For instance, you would ship a weekly instructional e-newsletter or instructional automated e mail collection.

simple sign up form

Nomadic Matt sends his subscribers his finest weblog content via e mail automation and one-time emails. This serves as his lead magnet.  

Be inventive! As lengthy because it’s one thing free and worthwhile to your viewers, it’s a lead magnet.

The Blonde Abroad: Exclusive ideas and giveaways

Similar to Nomadic Matt, The Blonde Abroad provides subscribers unique journey content, plus entry to high weblog posts, once they subscribe.

Pro tip: Notice how this enroll type mentions that 200,000 different individuals learn The Blonde Abroad’s content? This is named social proof, and it’s an effective way to enhance enroll type conversions.

get email subscribers with giveaways

Go and create your personal lead magnet!

I hope these 22 examples from different companies impressed you to create your personal lead magnet!

Don’t overlook to try our 16 confirmed enroll type concepts to develop your e mail listing.

Ready to develop your e mail listing with your personal lead magnet? Get began with AWeber Free and have all of the instruments you want to construct a loyal viewers.

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