LinkedIn is now providing a free advertising and marketing certification program that anybody can take to turn out to be an accredited LinkedIn advertising and marketing professional.

This program is for professionals who need to present that they not solely have expertise with social media advertising and marketing, however they’ve specialised data in LinkedIn.

The new certification, which will get added to person profiles, helps employers and shoppers acknowledge when a advertising and marketing skilled is proficient in promoting with LinkedIn.

“Getting certified enables you to showcase your LinkedIn marketing expertise, differentiate yourself from other marketers, and show your familiarity with our advertising tools. After completing a certification exam, you’ll receive a credential that’s added to your LinkedIn profile, distinguishing you as a proven expert.”


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LinkedIn launched free advertising and marketing programs final yr, however they don’t grant any sort of certification. Marketers can take the programs to boost their expertise, however they don’t obtain an accreditation upon completion.

That’s the important thing distinction between the brand new advertising and marketing course launched at present, and LinkedIn’s current advertising and marketing programs.

With that distinction out of the way in which, right here’s extra concerning the new certification program.

LinkedIn Marketing Certification – What’s Involved?

Getting licensed offers entrepreneurs a extra seen strategy to showcase their experience with LinkedIn Ads, which demonstrates their understanding of finest practices.

Earning the certification includes passing two exams on LinkedIn promoting fundamentals, and LinkedIn advertising and marketing technique.


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Individuals could have 60 minutes to reply 60 a number of selection questions, and the certificates is granted when the examination is handed.

LinkedIn Marketing Fundamentals Exam

To move the basics examination, entrepreneurs have to display experience in LinkedIn promoting foundations, resembling launching a profitable LinkedIn promoting marketing campaign, optimizing focusing on, and reporting.

Marketers can put together for the examination with non-obligatory programs and a apply check. The non-obligatory programs embody:

  • Introduction to LinkedIn Ads: Learn to create an advert marketing campaign, measure its success, and optimize it to succeed in firm targets.
  • Using LinkedIn’s Ad Targeting: Learn how LinkedIn’s focusing on works and finest practices.
  • Reporting and Analytics for LinkedIn Ads: Learn learn how to enhance marketing campaign analytics via optimization ideas.

These programs are rated on the “basic” stage with an estimated completion time of 45 minutes.

Again, they’re fully non-obligatory, so you’ll be able to leap proper to the examination if you happen to’re fluent in these topics.

Marketing Strategy Exam

To move the advertising and marketing technique examination, entrepreneurs have to display experience in constructing a full-funnel LinkedIn advertising and marketing technique.

There are two non-obligatory programs and a apply check to assist people put together for the examination.

The non-obligatory programs embody:

  • Using LinkedIn for Brand Awareness: Learn learn how to drive model consciousness on LinkedIn with natural and paid options.
  • Using LinkedIn for Lead Generation: Learn learn how to use LinkedIn to drive conversions.


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These programs are rated on the intermediate stage and are estimated to take 45 minutes to finish.

Other Details

Exams could be taken as many instances as wanted in an effort to move, so there’s nothing to fret about if you happen to fail on the primary try.

LinkedIn Marketing Labs certifications are solely accessible in English right now. Additional languages might be added sooner or later.

Source: LinkedIn Marketing Solutions Blog

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